Most content strategies focus on rankings. Creately’s strategy is built to win users, not just visitors.

It attracts over 529K monthly organic visits by creating content that captures search intent and moves users toward action.

This is not just about writing blog posts. It’s about landing pages that convert, templates that rank, and comparison pages that bring in ready-to-buy users. A model similar to how top SaaS companies structure their content marketing.

If you want to turn search traffic into real product engagement, this breakdown will show you how Creately does it—and how you can apply the same approach.

1. Landing Pages That Convert Searchers Into Users

Some visitors are just browsing. Others are looking for a tool they can use right away.

Creately’s landing pages are built to convert high-intent searchers into users. Instead of just explaining a concept, they give visitors an interactive solution, similar to how Miro leverages interactive landing pages.

Why This Works

• The Flowchart Maker and Concept Map pages don’t just describe the tool. They let users start using it immediately.
• These pages rank for competitive keywords and bring in visitors actively searching for diagramming tools.
• The experience is action-driven. Users don’t just read, they engage.

See how other SaaS brands use interactive landing pages to drive conversions in this SaaS homepage breakdown.

Source: Creately

How You Can Apply This

1. Stop writing passive content. Show users how to use your product.
2. Make landing pages interactive. Let visitors try the tool, not just read about it.
3. Design content that moves users forward. Every page should lead to product adoption.

2. Templates That Dominate High-Intent Searches

Users searching for brainstorming diagrams, organizational charts, or concept maps don’t want to read long explanations. They want a ready-to-use solution.

Creately’s templates do exactly that. They rank for high-intent keywords and give users immediate access to resources they can use, just like how Lucid’s content strategy focuses on templates.

Why This Works

• Pages like Brainstorming Templates and Organizational Chart Maker rank well because they match user intent perfectly.
• Visitors don’t just learn about templates. They get one instantly.
• These pages are not just content. They are conversion tools that guide users straight into the product.

Discover how SaaS companies turn high-intent searches into conversions with programmatic SEO examples.

Source: Creately

How You Can Apply This

1. Create templates that solve a real need. If someone is searching for a diagram template, give them one.
2. Make templates easily accessible. Don’t bury them under long explanations.
3. Use high-intent keywords to capture users looking for immediate solutions.

3. Comparison & Alternative Pages That Capture Decision-Stage Buyers

Not every visitor is new to diagramming tools. Some are actively comparing options and ready to make a choice.

Creately makes sure they find the right answers on its website—not a competitor’s. This is a strategy many SaaS brands use, including ClickUp in its high-converting content approach.

Why This Works

• Comparison pages like “Creately vs Lucidchart” target users at the decision stage.
• Alternative pages rank for high-intent searches, preventing users from leaving to research elsewhere.
• Side-by-side feature breakdowns help visitors make a quick, informed decision.

See how other SaaS companies dominate competitor searches in this B2B case study on SEO strategies.

Source: Creately

How You Can Apply This

1. Create comparison pages that show why your product is the best choice.
2. Own “alternative” and “vs” search queries with real, data-driven comparisons.
3. Use testimonials and feature highlights to reinforce why your product wins.

4. Help Center & Resource Pages That Rank and Convert

Users searching for “How to create a mind map” or “What is a flowchart” are not just looking for definitions. They need step-by-step guidance.

Creately’s Help Center ranks for common how-to searches and guides users into product adoption. A model also seen in Nextiva’s content strategy.

Why This Works

• Help center pages rank for high-volume, evergreen queries.
• Instead of just answering a question, they provide product-led solutions.
• Strategic CTAs guide users toward trying the tool, not just reading an article.

Looking for more ways to turn help center content into a growth engine? Check out how SE Ranking does it.

Source: Creately

How You Can Apply This

1. Optimize help center content for search intent.
2. Turn FAQs into conversion tools by integrating product demos and tutorials.
3. Use step-by-step visuals to make learning easier and drive engagement.

Key Takeaways: Why Creately’s Content Strategy Wins

Creately’s content doesn’t just bring in traffic. It turns visitors into users by focusing on:

• Landing pages that drive engagement, not just rankings.
• Templates that dominate high-intent searches.
• Comparison pages that win over decision-stage buyers.
• Help center content that ranks and converts.

Most SaaS companies struggle with content because it doesn’t lead to action. Creately’s success proves that the right strategy can turn organic search into a growth engine.

Want to see how SaaS brands optimize their marketing? Check out our analysis of top-performing SaaS newsletters.

Want a Content Strategy That Actually Converts?

Most businesses focus on rankings. But rankings alone don’t drive growth. Conversions do.

At Concurate, we create high-intent content strategies that bring in leads, increase sign-ups, and position your product as the best choice.

If your content isn’t driving real results, we can fix that.

Let’s talk.