15 Content Marketing Agencies for B2B Legal Tech That Can Drive Signups, Free Trials, and Demo Requests

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Content Marketing Agencies for B2B Legal Tech Companies

Your content is either closing deals or losing them. Confused? Let me explain.

Legal tech buyers are analytical, skeptical, and risk-averse. They research, compare, and trust the brand that educates them. So when they Google a problem your product solves and land on your competitor’s high-value content instead of yours, you’ve already lost.

To convert such users with high buying intent into customers, you need content that speaks their language and moves them toward a purchase.

But most agencies? They write fluff, miss industry nuances, and fail to engage legal decision-makers.

So, how do you find an agency with legal tech expertise? One that actually knows how to attract high-buying-intent prospects?

Don’t worry. We’ve got you covered. This article lists the top content marketing agencies for B2B legal tech so you can pick the best and start winning today. 

But first,

Green Flags to Spot in Content Marketing Agencies for B2B Legal Tech

Before you finalize your deal, you’ll want to vet the agency rigorously. So, what factors should you look for? Here are the key green flags.

Proven Track Record in Conversion-Focused Content: Attracting traffic is one thing, but attracting prospects with high buying intent is another ball game. Check an agency’s past results or customer success stories to see if its content actually converts.

Legal Tech Expertise: Legal tech isn’t just another SaaS niche. Pick an agency that understands its nuances and crafts content that resonates, builds trust, and drives sign-ups and demo requests for your legal tech SaaS.

Clear Communication and Transparency: Content marketing is a long-term game, and you need an agency that keeps you informed all the time. Regular updates, detailed performance reports, and honest reflections. These are ‘must-haves’ in a content marketing agency.

image showing the Green Flags to Spot in Content Marketing Agencies for B2B Legal Tech. Proven track record in conversion-focused content. legal tech expertise. and clear communication and transparency

These green flags separate mediocre agencies from high-impact partners. Remember them as we walk you through the top content marketing agencies for B2B legal tech.

Top 15 Content Marketing Agencies for B2B Legal Tech

Our recommendation is backed by rigorous selection criteria. We have analyzed over 35 content marketing agencies for B2B legal tech by reviewing top Google search results, client feedback, domain authority, and other trusted sources. We then identified the most recommended agencies and cross-referenced them against the green flags discussed earlier. 

Additionally, we vetted them against other critical factors outlined in our detailed guide, “How to Choose a Content Marketing Agency?

The result is this curated shortlist of the top 15 content marketing agencies.

  • Concurate
  • Insivia
  • Reputation Ink
  • Furia Rubel
  • Team 4
  • LTMG
  • Leah Presser
  • Centerfield
  • (310) Creative
  • Innovaxis
  • New North
  • Velocity
  • Ironpaper
  • Elevation Marketing
  • Siege Media

Concurate

While this is our list, we genuinely believe Concurate earns the top spot for one key reason: we create content that converts. We know traffic alone isn’t sufficient for legal tech. That’s why we develop content that attracts high-buying-intent prospects and compels them to sign up, start a free trial, or request a demo.

a screenshot of the hero section from the website of Concurate, a Content marketing agency for B2B legal tech

We understand the nuanced challenges you face. 

Producing content that is simple to absorb for your target audience. Researching and bringing content that speaks to a knowledgeable and mature audience (where, by the way, most content agencies fail).

But where others see challenges, we see growth potential.

Our content strategies are backed by deep research and a sharp understanding of the complexities of legal tech. We create expert-driven content that resonates with general counsels, law firm partners, and legal tech buyers, helping you not just attract but educate and convert prospects.

Tailored Content Strategies for Legal Tech 

When TriangleIP, a patent management tool provider, approached us, they were competing against well-funded giants. They also had limited marketing resources and needed to educate their target audience before pitching them the TIP Tool™.

We first implemented a pain-point-driven SEO strategy, where we created content that addresses the patent management-related challenges of legal tech buyers. Then, we created comprehensive blogs that targeted high-buying-intent keywords. 

📌 What is Pain Point SEO?

Pain Point SEO is a method to target specific problems your audience is experiencing and provide solutions that address those challenges. Instead of focusing solely on generic keywords, you focus on what your potential customers are struggling with.

💡 Example: A business owner searching “how to reduce patent expenditure” is actively looking for ways to reduce patent expenditure. They’re frustrated and need an actionable solution (TIP Tool).

Our pieces like “5 Best Free Idea-sharing Platforms to Try” and “5 Strategies to Reduce Patent Expenditure” solved the real problems of the target audience. 

As a result, many of TriangleIP’s blogs ranked on the first page of Google search results, as shown below.

Blog LinkKeywordCurrent Position
https://triangleip.com/5-best-free-idea-sharing-platform/ idea sharing platform1st
https://triangleip.com/intellectual-property-tools/ intellectual property tools1st
https://triangleip.com/strategies-for-implementing-effective-innovation-pipeline-management/ innovation pipeline4th

Building Topical Authority With Expert-Led Content

To build topical authority, we developed pillar content around invention disclosures, IP management, and more. And that’s not all! Our content gained the TIP ToolTM do-follow backlinks from high-domain authority sites and generates high-quality traffic even today!

And as a result, Triangle IP generated an average of 23 monthly user signups in 2024, 15 in 2023, and 7 in 2022. The total number of user signups so far is 565!

Part of our strategy was also to repurpose expert-led videos into blogs. Thomas Franklin, the company’s founder, has over 25 years of experience as a patent attorney. We repurposed his YouTube videos into educational blog content. 

While these pieces ranked for high-intent keywords, they also started resurfacing on Gen-AI tools alongside the videos, as shown below.

an image showing how our blogs ranked for high intent keywords and also appeared in genAI tool results

Read more about our content strategy for Triangle IP here.

And for similar results for your legal tech SaaS, book a free call with us today.

Why do Legal Tech Brands Choose Concurate?

  • Expert-Driven Content: Thought leadership content that ranks on search and converts high-buying-intent legal buyers.
  • Pillar Content: Comprehensive, research-backed content that builds authority and improves legal tech SaaS discoverability.

For instance, invention disclosure is a pillar topic for Triangle IP, and we have written numerous related articles on subtopics like “How Detailed Should Your Invention Disclosure Form Be?” and “7 Surefire Ways To Get More Invention Disclosures.”

  • Content Assets: High-quality eBooks, whitepapers, case studies, product comparisons, and reports that fuel long-term marketing efforts.
  • Case Studies: Data-backed success stories that build credibility and prove your product’s impact.
  • Content Refresh and Optimization: Enhancing existing content for improved SEO ranking and user engagement.
  • LinkedIn Growth Services: Helping legal tech founders, teams, and brands establish influence and attract prospects.

With an agile team of 11 experts, Concurate works remotely from India and Singapore to serve legal tech businesses worldwide. We have an impressive track record for building strong relationships, which is displayed in every service we deliver. We follow a 5-star process that drives results at every stage of the content journey.

Agency Overview

LocationRemote teams in India and Singapore serve clients worldwide.
Founding Year2018
Team Size11
Services OfferedLegal tech-focused expert-driven content, thought leadership articles, case studies, playbooks, content refresh, and LinkedIn content creation.
Notable ClientsTriangle IP, Datacipher, PQAI, Global Patent Search, and Ratio.
PricingCustom pricing depends on the brand’s needs. Monthly partnerships typically cost $5,000 to $7,500, while project-based packages cost $3,500.

Insivia

Next up is Insivia. According to its website, the agency is a great choice for B2B legal tech companies trying to drive conversions through data-driven marketing strategies. The agency leverages market intelligence, SWOT analysis, and audience insights to craft targeted content.

Insivia combines interactive content, AI-powered workspaces, and data-backed strategies to engage legal decision-makers effectively. Several clients appreciate Insivia’s ability to blend technology with storytelling, helping brands clearly communicate why legal firms need their products. The agency also offers fractional CMO services, providing strategic growth insights from top marketing and business leaders worldwide.

a screenshot of the hero section from the website of Insivia, one of the top Content marketing agencies for B2B legal tech

Source: Insivia

Agency Overview

LocationCleveland, Ohio
Founding Year2002
Team Size11-50
Services OfferedInteractive content (quizzes, polls, calculators, infographics), AI-driven collaborative workspaces, market intelligence, and fractional CMO services.
Notable ClientsEsquireTek, TCDI, and ContractPodAi.
PricingAvailable on request.

Reputation Ink

For B2B legal tech companies looking to strengthen their brand reputation and media presence, Reputation Ink is a top choice. We have heard that the agency specializes in legal tech PR and leverages strong connections with legal media outlets and former journalists to position your brand for positive media coverage. 

Beyond PR, Reputation Ink offers content marketing and lead generation services. Clients value its media expertise and ability to craft stories, making it a great partner for legal tech companies aiming to increase brand awareness.

a screenshot of the hero section from the website of reputation ink

Source: Reputation Ink

Agency Overview

LocationJacksonville, Florida.
Founding Year2011
Team Size11-50
Services OfferedPR, content marketing (blog posts, e-books, videos, webinars, case studies, newsletters), lead generation, inbound marketing.
Notable ClientsLaw Practice, Law Technology Today, LawSites, and Legaltech News.
PricingAvailable on request.

Furia Rubel

Next up, we have Furia Rubel. Known for its deep expertise in the legal tech space, the agency helps clients stay top-of-mind with their audience through strategic marketing and media outreach.

Furia Rubel offers media relations, crisis communication, integrated marketing, and website development management. The team not only secures high-value media exposure but also creates crisis management plans to safeguard brand reputation. 

The agency’s approach to brand positioning and reputation management is well appreciated by its clients. If you are looking to increase credibility, Furia Rubel might be a good choice for you.

a screenshot of the hero section from the website of reputation Furia Rubel, one of the top Content marketing agencies for B2B legal tech

Source: Furia Rubel

Agency Overview

LocationPerkasie, Pennsylvania.
Founding Year2002
Team Size11-50
Services OfferedMedia and public relations, crisis communication, integrated marketing, and website development management.
Notable ClientsBill4Time, Gavelytics, and Duane Morris.
PricingAvailable on request.

Team 4

Another marketing agency worth your consideration is Team 4. Trusted by many B2B Saas brands, Team 4 specializes in scaling companies from the startup stage. The agency has experience crafting targeted legal tech campaigns that drive qualified leads and conversions.

Team 4 is very well known for its PPC campaign management. The team ensures that every ad spend is optimized for high-intent buyers. The services extend beyond paid ads to AI-powered analytics and operations support, tracking KPIs like session acquisition, conversion rates, and SEO rankings. 

Clients often appreciate Team 4’s performance-driven, analytical approach. This makes the agency a great fit for legal tech companies looking to scale with paid campaigns and AI-driven insights.

a screenshot of the hero section from the website of reputation team 4, one of the top Content marketing agencies for B2B legal tech

Source: Team 4

Agency Overview

LocationLondon, England
Founding YearUnavailable
Team Size5-11
Services OfferedPPC campaign management, keyword research, landing page optimization, AI-powered analytics, and website development (Webflow CMS).
Notable ClientsForecast, uplisting, Amazon Business, and Atomic Jolt.
PricingAvailable on request.

LTMG

For B2B legal tech companies looking for a full-service marketing and consulting partner, LTMG is often the go-to partner. The agency offers HubSpot Platinum solutions and deep expertise in legal tech. According to client reviews, LTMG focuses on both strategic marketing and tactical execution to help legal tech brands scale and optimize their tech stack for maximum impact.

Clients speak highly of its industry expertise, tech-driven approach, and ability to execute strategies that drive measurable results. The agency is a good choice for legal tech companies looking for hands-on experience in the domain.

a screenshot of the hero section from the website of reputation LTMG

Source: LTMG 

Agency Overview

LocationDel Mar, California.
Founding YearUnavailable
Team Size11-50
Services OfferedLegal tech marketing strategy, HubSpot CRM integration, marketing automation, subject matter expertise, ICP, and buyer persona development.
Notable ClientsBreaking Media, Nexidia, Practice Panther, 3545 Consulting, and DocStyle.
PricingAvailable on request.

Leah Presser

If you are struggling to get your content the desired visibility, Leah Presser is the person to go to. She brings two decades of experience in crafting content that converts readers into paying customers. Her deep understanding of legal buyers’ pain points is unmatched. 

According to her website, Leah creates compelling narratives that build authority and drive engagement. Leah specializes in research-backed blogs, whitepapers, case studies, and website copy. All of her pieces of content reinforce credibility and trust. She is well-known for her case studies that showcase real-world success stories, while her optimized website copy and marketing emails clearly communicate product value to legal firms.

Her clients appreciate her ability to simplify complex legal tech concepts. If you are looking for an agile team with proven experience in legal tech, Leah might be a good fit for you.

a screenshot of the hero section from the website of reputation Leah Presser

Source: Leah Presser

Agency Overview

LocationAlexandria, Kentucky.
Founding Year2018
Team Size1
Services OfferedBlogs, whitepapers, case studies, website copy, and marketing emails.
Notable ClientsiManage, Checkbox.ai, ZyLAB
Pricing$600 (blogs), $800 (thought leadership articles), $985 (case studies), and $1,500 (whitepapers).

Centerfield

Centerfield is a great choice for B2B legal tech companies looking to combine performance media marketing with persuasive content. We have heard that the agency specializes in conversion-driven content strategies and AI-powered customer engagement. 

Centerfield’s proprietary platform, Dugout™, streamlines omnichannel engagement and appointment scheduling using AI. The agency offers paid search, social media marketing, affiliate programs, and full-funnel attribution.

Clients value Centerfield’s ability to integrate content with paid marketing strategies, making it a great fit for legal tech companies aiming for measurable growth.

a screenshot of the hero section from the website of reputation Centerfield, one of the top Content marketing agencies for B2B legal tech

Source: Centerfield

Agency Overview

LocationLos Angeles, California.
Founding Year2011
Team Size1000-5000
Services OfferedContent marketing, AI-powered customer engagement (Dugout™), paid search, social media marketing, affiliate management, and full-funnel attribution.
Notable ClientsAT&T Business, Adobe, and Shopify.
PricingAvailable on request.

(310) Creative

The next content marketing agency for B2B legal tech is (310) Creative. The agency focuses on generating inbound leads through authority-driven digital marketing. According to publicly available information, (310) Creative specializes in multi-channel content marketing, inbound strategies, and account-based marketing (ABM) to help legal tech brands build trust and convert high-value prospects.

Clients appreciate (310) Creative’s strategic, data-driven approach to content and demand generation, making it an ideal partner for legal tech companies seeking long-term inbound growth.

a screenshot of the hero section from the website of reputation 310) Creative

Source: (310) Creative

Agency Overview

LocationSanta Monica, California.
Founding Year2003
Team Size11-50
Services OfferedMulti-channel content marketing (email, social media, flywheel marketing), inbound marketing (SEO, lead scoring, UX optimization), and account-based marketing (ICP development, personalized messaging, customer success optimization).
Notable ClientsLawmatics, Rocky Mountain Law Group,  AuthVia, and Capium.
PricingPricing ranges from $4K/month for inbound marketing, $7K/month for ABM, and $5K/month for inbound + ABM, scaling up to $15K, $28K, and $20K at the enterprise level.

Innovaxis

If you are seeking a strategy-led marketing partner, Innovaxis might be what you need. The agency follows a comprehensive approach to increasing leads, sales, and overall business value. 

Known for cleaning up “random acts of marketing,” Innovaxis uses marketing audits, brand story workshops, and custom marketing programs to help legal tech brands capture demand and convert prospects into customers.

Innovaxis is loved among its clients due to its due diligence. The team tailors each program to a client’s unique challenges and growth goals. As per the publicly available case study, the results are custom marketing strategies that, at times, deliver double-digit growth within 18 months.

a screenshot of the hero section from the website of reputation Innovaxis

Source: Innovaxis

Agency Overview

LocationChicago, Illinois.
Founding Year2007
Team Size9
Services OfferedMarketing audits, brand story workshops, and inbound marketing.
Notable ClientsUnavailable.
PricingCustom monthly programs range from $3,000 (Starter) to $5,500 (Aggressive Growth), with a 60-day opt-out option.

New North

Known as a “Marketers in Demand company,” New North is a marketing partner that truly rolls up its sleeves to deliver. The team focuses on content, paid media, account-based marketing (ABM), and reporting. For legal tech businesses with limited budgets, New North fills crucial knowledge gaps without overstretching resources.

According to its website, the key to the agency’s strategy is targeted ABM campaigns, trust-building content, and optimized paid campaigns. New North’s hands-on approach and ability to tailor services are loved by its clients. The agency is a compelling choice for legal tech companies aiming to fill in the missing pieces of their marketing efforts.

a screenshot of the hero section from the website of reputation New North, one of the top Content marketing agencies for B2B legal tech

Source: New North 

Agency Overview

LocationFrederick, Maryland.
Founding Year2008
Team Size11-50
Services OfferedCustomized campaigns, blogs, podcasts, videos, and case studies to target top-tier accounts; PPC, display ads, social media, and data-driven performance tracking.
Notable ClientsKolbe Corp, COTA, Tyfone, and RICOH Graphics Communications.
Pricing$8K to $30K per month

Velocity Partners

If you’re seeking a clear-eyed strategy, creativity that resonates, and performance that boosts revenue, look no further than Velocity Partners. Trusted by many legal tech brands, the agency drives meaningful engagements by telling compelling stories around complex products. It then takes those stories to market to build audiences, generate qualified leads, and drive growth.

Numerous client reviews highlight Velocity Partner’s dedication and ability to foster long-lasting partnerships. The team’s focus on creativity and performance has helped legal tech companies stand out in overly crowded markets. This makes Velocity Partner a great choice for those trying to improve their amplify brand awareness and increase revenue.

a screenshot of the hero section from the website of reputation Velocity Partners, one of the top Content marketing agencies for B2B legal tech

Source: Velocity Partners

Agency Overview

LocationLondon, UK.
Founding Year2000
Team Size51-200
Services OfferedStrategy and creative branding, campaign development, and performance marketing.
Notable ClientsSalesforce, TrustPilot, AWS, Demandbase, Glance, and HubSpot.
PricingAvailable on request.

Ironpaper

We have heard only good things about Ironpaper. If your company has a long or complex sales process, the agency will help you generate qualified leads and boost revenue. As a specialized B2B growth agency, it focuses on measurable business outcomes and delivers ROI-driven marketing strategies. Ironpaper is a HubSpot Diamond Certified Agency Partner, Google Partner, and Databox Premier Certified Agency Partner.

According to numerous client reviews, Ironpaper’s team is obsessed with continuous improvement. Their integrated marketing approach consists of website design, content development, and sales funnel optimization.

a screenshot of the hero section from the website of reputation Ironpaper

Source: Ironpaper

Agency Overview

LocationNew York, New York.
Founding Year2003
Team Size51-200
Services OfferedB2B marketing, content, sales enablement, lead generation, website design, B2B strategy.
Notable ClientsSitex, Mobilewalla, Steelcase, and Solartis.
PricingAvailable on request.

Elevation Marketing

If you need to turn data into predictable growth, Elevation Marketing could be a good choice. According to its website, this global agency focuses on insight-activated strategies, leverages trusted data to create brand stories, and drives measurable business growth in complex markets, such as legal tech.

Elevation Marketing simplifies the data management and marketing process, whether your goals include lead generation, brand awareness, or sales enablement. 

Clients commend the agency for its ability to transform raw data into actionable insights. If you want to consistently generate measurable results that align with strategic business objectives, Elevation Marketing might be what you need.

a screenshot of the hero section from the website of reputation Elevation Marketing, one of the top Content marketing agencies for B2B legal tech

Source: Elevation Marketing

Agency Overview

LocationGilbert, Arizona.
Founding Year1999
Team Size11-50.
Services OfferedABM, lead generation, brand awareness, sales enablement, data-driven marketing, and omnichannel campaigns.
Notable ClientsIBM, AWS, Microsoft, Equinix, Pfizer, and CHS.
PricingUses a benchmark rate model based on annual surveys of 200+ agencies; projects are priced according to client objectives.

Siege Media

If organic SEO growth is your top priority, Siege Media is what you need. The agency is known for delivering results through SEO-focused, customer-centric content and strategic PR. With over 7,500 media relationships, they can get you your desired visibility in the legal tech industry. 

Siege Media tears through search data to find lucrative ranking opportunities, then creates content your competitors can’t match. This type of SEO-optimized content drives traffic, links, and rankings that fuel exponential growth.

Clients appreciate Siege Media’s unique approach to building sustainable, long-term search visibility. This makes it an excellent choice for legal tech companies looking to dominate search results and boost brand authority. 

a screenshot of the hero section from the website of reputation Siege Media

Source: Siege Media

Agency Overview

LocationSan Diego, California.
Founding Year2012
Team Size51-200
Services OfferedSEO-focused content marketing and PR.
Notable ClientsLexington Law, TransUnion, Zapier, Zendesk, and Zoom.
PricingAvailable on request.

How do the Best Content Marketing Agencies for B2B Legal Tech Compare?

Not all content marketing agencies follow the same approach. But before you pick one, ensure the agency can align its strategies with your growth goals. 

To help you decide better, we’ve put together a quick side-by-side comparison. This will make it easier for you to find the perfect fit for your legal tech business.

The Side-by-Side Comparison Table

Agency ExpertiseNotable ClientsPricing
ConcurateExpert-driven legal tech content that brings revenue, not just website traffic.Triangle IP, Global Patent Search, Datacipher, PQAI, and Ratio.Custom pricing ($5,000–$7,500/month), project-based engagements start at $3,500
InsiviaInteractive content, fractional CMO services.EsquireTek and ContractPodAi.Available on request.
Reputation Ink PR, lead generation, and inbound marketing.Law Practice and Law Technology Today.Available on request.
Furia RubelPR, crisis communication, and integrated marketing.Bill4Time and Duane Morris.Available on request.
Team 4 PPC campaign management, keyword research, AI-powered analytics, and website development.Forecast and Atomic Jolt.Available on request.
LTMGInbound marketing and HubSpot CRM integration.Breaking Media and Practice Panther.Available on request.
Leah PresserBlog posts, case studies, website copies, and marketing emails.iManage and ZyLAB$600 (blog posts), $800 (thought-leadership articles), $985 (case studies), and $1500 (whitepapers).
CenterfieldContent marketing, AI-powered customer engagement, and social media marketing.AT&T Business and Adobe.Available on request.
(310) CreativeMulti-channel content marketing and account-based marketing.Lawmatics and Rocky Mountain Law Group.Starting from $4K/month for inbound marketing, $7K/month for ABM, and $5K/month for Inbound + ABM.
InnovaxisMarketing audits, brand story workshops, and inbound marketing.Unavailable.$3,000 to $5,500 with a 60-day opt-out option. 
New NorthCustomized campaigns, blogs, podcasts, videos, and case studies.Kolbe Corp and Tyfone.$8000 to $30,000 per month.
Velocity PartnersStrategy and creative branding, campaign development, and performance marketing.Salesforce and HubSpot.Available on request.
IronpaperB2B marketing, content, sales enablement, website design, B2B strategy.Sitex and Solartis.Available on request.
Elevation Marketing ABM, data-driven marketing, and omnichannel campaigns.IBM and Pfizer.Available on request.
Siege MediaSEO-focused content marketing and PR.Lexington Law and Zoom.Available on request.

Not ready to choose? Use our guide to evaluating content marketing agencies to find the perfect match for your B2B SaaS.

Done with Overruled Promises and Subpar Verdicts? Let Concurate Argue Your Case!

Every B2B content marketing agency listed brings real value. Some of their services will surely be relevant to your marketing objectives. 

But if you’d rather skip the hassle and get everything you need in one place, Concurate is here for you. 

Talk about content that converts, proven legal tech expertise, and constant updates and communication. We bring everything your legal tech business needs.

Here’s what Thomas Franklin, the company’s founder, has to say about his experience with Concurate.

Now, the question is, are you ready to dominate the legal tech space? 

Book a meeting with us today.

Still Have Questions About Content Marketing Agencies for B2B Legal Tech? Let us Answer Those.

To help you make well-informed decisions, we’ve compiled answers to the most frequently asked questions.

What is the Goal of B2B Legal Tech Content Marketing? 

Great question! For B2B legal tech, the main goal of content marketing is to build trust and drive conversions. 

When serving law firms or any corporate legal departments, you need to understand that credibility is everything. So, you need to first establish yourself as someone who understands compliance, data security, and regulatory changes. So, they see you as the go-to expert. You must share high-value, problem-solving content. Then, you can nurture prospects until your solution becomes the logical choice for them. 

Explore how Concurate developed pain-point-focused content for Triangle IP to generate 500+ sign-ups.

What is the Pricing Structure for Content marketing Agencies for B2B Legal Tech?

Monthly retainer pricing usually ranges from $2,000 to $10,000. The package, of course, can be customized to lead to different pricing within this range or beyond. 

To give you a broad idea, here is what different packages might look like:

$2,000Four blog pieces, each costing $500.
$10,000# Custom keyword strategy
# Research-backed 10 blogs that rank high on Google and attract buyers.
# LinkedIn posts for distributing blog content
# Timely update of blog content to improve and maintain rankings in Google search results.
# Email nurturing for captured leads.
# Website audits and maintenance.
# Site health audit and maintenance.
# Performance reporting.# Conversions justifying the ROI.

How Much Should a Legal Tech Company Spend on Marketing?

According to Forrester’s 2024 B2B Marketing Budget Benchmarks: Overview, the average B2B company invests 8% of its annual revenue in marketing. And that excludes sales. 

But this really depends on its goals, growth stage, and market dynamics. While small-scale campaigns can cost a few thousand dollars a month, a large-scale, multi-channel content marketing strategy can cost tens of thousands. 

But the thing is, good B2B legal tech content marketing generates a very high return on investment.

When done right, it brings high-buying-intent leads that drive significant revenue. Think of it as an investment in predictable growth. Content marketing agencies for B2B legal tech can actually cost 62% less than traditional approaches.

If you still have questions about how B2B legal tech or SaaS companies allocate their marketing budgets, check out our analysis of SaaS marketing budgets and strategies.

Want proven B2B SaaS growth strategies? Subscribe to 30 Days 30 Hacks for exclusive insights that drive results.

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