McAfee is a name almost everyone knows in cybersecurity. They help millions stay safe with antivirus, identity protection, and privacy tools.
Their SEO brings in over a million visits a month. They’ve earned millions of links too, which gives them huge trust online.
What makes them stand out? Clear guides for everyday users. Buyer pages that convert. Smart ads that keep them in front of rivals like Norton.
In this article, you’ll see how they win trust, capture buyers, and stay visible in both search and AI results.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 94 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 96 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 98 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 98 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 1.3M+ |
| Domain Rating | 89 |
| Backlinks | 4.7M Backlinks |
| Referring Domains | 45.9K |
| High-Intent Keywords | 12.8K Keywords |
| Informational Keywords | 213.7K Keywords |
| Branded Keywords | 85.2K Keywords |
McAfee draws massive traffic and has built a huge web of backlinks, showing strong trust and authority.
Their content reaches both people just learning about security and those ready to make decisions, giving them a solid position in the market.
McAfee shows up in AI searches right when people are looking for protection solutions, ranking for keywords like:
McAfee’s top ranking pages focuses on practical guides for everyday digital safety. It helps users protect their devices, detect threats, and take action quickly.
| Page | Why It Matters |
|---|---|
| Computer Viruses | Explains what viruses are and how to prevent them. Brings in users worried about PC safety. |
| 7 Signs Your Phone Has a Virus | Helps users spot infections on mobile devices. Builds trust with people actively checking their phones. |
| How Do Hackers Hack Phones | Shows common hacking methods and prevention tips. Engages users wanting hands-on protection advice. |
| Does My Phone Have a Virus? | Guides users to check their phones. Positions McAfee as a go-to solution for mobile security. |
| Set Up a VPN on iPhone | Explains VPN setup simply. Helps users protect privacy while browsing. |
| Remove Virus from iPhone | Shows step-by-step cleaning methods. Attracts users actively looking to fix infections. |
| Remove Malware from Android | Gives easy ways to clean Android devices. Draws mobile users looking for free solutions. |
| Can My Phone Be Tracked if Location is Off? | Explains location privacy risks. Engages users focused on digital safety. |
| How to Tell if Your Smartphone Has Been Hacked | Guides users to detect hacks. Captures buyers seeking practical security advice. |
| Check for Malware on iPhone | Teaches users to spot malware. Builds confidence in McAfee’s guidance. |
| Trojan Viruses | Explains trojans and removal methods. Engages users concerned about serious threats. |
| What is Pegasus Spyware | Highlights advanced spyware risks. Draws high-risk or enterprise-minded users. |
| The Dark Web – A Definitive Guide | Teaches users what the dark web is. Positions McAfee as an authority on online risks. |
| My Email Has Been Hacked – What to Do Next | Shows clear next steps for hacked emails. Helps users take action quickly. |
These keywords represent high-intent searches where users are actively comparing, purchasing, or looking for critical internet and security infrastructure solutions.
| Keyword | Why It Matters |
|---|---|
| Virus Protection | Users actively looking for antivirus solutions. Shows strong intent to protect devices. |
| Antivirus Free Trial | Captures buyers wanting to try before they commit. Great for early-stage conversions. |
| Anti Virus Free Trial | Similar intent as above, attracts cost-conscious users exploring options. |
| Free Trial Antivirus Software | High-intent query for evaluating antivirus software. Signals readiness to try or buy. |
| Cell Phone Spy Software | Attracts users concerned about phone monitoring and privacy. Highlights McAfee’s mobile solutions. |
| Free Antivirus Trial | Another entry for users testing security tools. Keeps McAfee top-of-mind in trial decisions. |
| Antivirus Trial Version | Users comparing trial offers. Helps McAfee intercept buyers before they choose competitors. |
| Free Trial Antivirus | Engages users actively looking to test antivirus protection. Supports conversion funnel. |
| Antivirus Trial | Captures early decision-stage users exploring different antivirus options. |
| Trial Virus Protection | Users focused on testing virus protection solutions. Signals high purchase intent. |
| McAfee Safe Browsing vs Secure VPN | Branded comparison query. Helps users understand product differences and pick McAfee solutions. |
| Best Free Antivirus | Strong commercial intent. Users evaluating top antivirus software options. |
| Best Free Antivirus for Mac | Targets Mac users looking for free protection. Niche, high-intent segment. |
| Best Identity Theft Protection | Attracts buyers focused on personal security. Positions McAfee as a go-to solution. |
| Best Free Antivirus for Windows 11 | High-intent, platform-specific search. Captures users ready to install protection. |
| Best Identity Protection Service | Users comparing identity security options. Signals readiness to subscribe. |
| Best Phone Spy Apps | Draws attention from users evaluating phone monitoring tools. Supports mobile security positioning. |
| Keyword | Why It Matters |
|---|---|
| Antivirus | Broad search with high commercial intent. McAfee reaches users ready to protect their devices. |
| Computer Security | Targets users exploring overall device safety. Builds trust in McAfee as a go-to solution. |
| Anti Virus | Slight variation of the above. Captures early buyers comparing antivirus options. |
| McAfee Download | Users looking to install McAfee. High-intent, transactional query. |
| Norton Security | Competitor comparison. Positions McAfee as an alternative to top competitors. |
| McAfee Virus Protection | Direct, high-intent keyword. Signals buyers ready to purchase protection. |
| Norton Antivirus Free | Attracts users exploring free options from competitors. Offers McAfee a chance to intercept them. |
| Antivirus Software Free | Targets cost-conscious users seeking free trials or alternatives. |
| Computer Security Software | Broad buyer-stage search. Helps McAfee show up for general security solution queries. |
| Free Antivirus Protection | Engages users actively looking for no-cost solutions. Encourages trial adoption. |
| Anti Malware Software | Reaches buyers interested in broader protection beyond viruses. |
| Virus Protection Free | High-intent, trial-focused search. Captures early-stage buyers. |
| Free Virus Protection for PC | Platform-specific free solution. Attracts desktop users actively looking for protection. |
| Malware Scan | Targets users wanting to check their system. Supports McAfee’s trial or service adoption. |
If you’re analyzing McAfee, here’s how to learn from them:
This approach balances trust, education, and conversion, helping you compete effectively in the crowded security space.
McAfee shares the cybersecurity and Antivirus software market with strong competitors such as:
McAfee has built a strong footprint in both organic and paid search. They mix educational content with buyer-focused pages.
The strategy makes them visible to both learners and decision-makers.
Here’s what makes their strategy stand out:
Overall, McAfee shows that combining trust-building content with tactical paid campaigns works.
They capture attention, educate users, and convert interest into action. This is a playbook any security brand can learn from.
No one should have to tolerate bad content.
