Meeting an Entrepreneur Struggling to Get Customers
I recently had a Zoom call with an entrepreneur, we’ll call him Ryan (not his real name).
His biggest challenge? Getting more customers.
Feeling incredibly happy that my colleague Nitesh and I could provide valuable insights to help him, I’m now sharing those takeaways with you.
What Does Ryan Do?
Ryan has 16+ years of experience in medical communications.
He has worked at top multinational companies in prestigious roles.
8 months ago, he launched his own business in medical communications.
Initially, he secured projects through his network and expertise.
But now, customer acquisition has become a challenge.
Let’s explore his challenges and the solutions we suggested.
How We Got on a Call?
Ryan came across one of our articles on “How to Hire a Sales Rep?”
Here’s how our conversation unfolded:
Ryan: Nice post. Is this done with HubSpot? You have to teach me how you did it with your website.
Aditi: Sure Ryan. My colleague Nitesh integrated HubSpot for our website and we will be more than happy to help. However, before we do that, we would like to know what exactly is the problem you are facing?
Ryan: Great Aditi, I would like to know how it can help to drive traffic to our website and if it can help me get more customers. we can do a zoom call if you want to share your screen.
Aditi: Cool! To be honest, HubSpot won’t help you generate leads. HubSpot is a tool which can help you streamline the data about your clients, projects, deals, sales etc. This streamlined information can be leveraged to increase the revenue growth for the company. As for lead generation, let’s discuss over zoom. I shall share the zoom link soon.
#FoodForThought: What can a post do for you? Our post served the purpose of writing it. We write articles to provide value to our prospects. And gradually to convey them that we have the potential to solve their business challenges. Ryan read one of our articles we distributed over Linkedin.
Prepping for the Call
Before the call, we analyzed Ryan’s website and business model.
#FoodForThought: What’s the purpose of a website? The purpose of website is to make the visitor believe that the company behind the website can help them solve their problems. So, it’s important to share the wisdom and expertise in various ways on the website.
Here’s what we found:
| Sample of work | No |
| Names of Clients | Yes |
| Testimonials from clients | No |
| Blog | No |
| Philosophy of their work | No |
| Contact Details | Yes |
| A way to capture visitor’s email address | No |
A website should showcase expertise and be aligned with the buyer’s journey. Otherwise, it won’t convert visitors into customers.
Also, we understood that Ryan’s company creates marketing and branding materials to be used in medical communications domain.
For marketing and branding, companies’ work portfolio is a MUST to be showcased. As your WORK speaks more than your WORDS.
Our Discoveries & Suggestions
Discovery 1: Ryan’s Website Was a One-Pager Built on GoDaddy
#FoodForThought: Websites built using WordPress rank better on Google.
Why?
- Easy to use (even for non-tech founders).
- Plenty of free themes for structure and design.
- Simple content management (landing pages, blogs, videos, podcasts, etc.).
Our Suggestion:
We advised Ryan to switch to WordPress and shared a step-by-step guide.
Additionally, we recommended he take inspiration from Zero, a creative branding agency.
Why?
- Zero’s website beautifully showcases their work.
- They explain the approach and psychology behind their branding.
- Their articulation is top-notch, something, Ryan’s site was missing.
Investing in a strong website structure is crucial. Here’s how SaaS businesses design high-converting homepages.
Discovery 2: Ryan Needed More Website Visitors & Customers
Ryan’s real question was “How do I get found on Google?”
Our response?
We broke it down into two key areas:
- How to be found on Google
- What to do once people find you
Ryan’s ideal customers are in the medical industry. He understands their:
- Pain points
- Interests
- Topics they frequently read about
Our Suggestion:
- Start publishing industry insights in an engaging way.
- Show how his services solve industry pain points.
- Build a content-rich website. Over time, Google will rank it higher.
#AQuickTip: Use SEMrush and Google Analytics to track rankings and improve SEO.
Discovery 3: Ryan Thought HubSpot Would Help Him Get More Customers
#FoodForThought: It’s a myth that simply integrating HubSpot will bring customers.
HubSpot is a tool, not a lead generation engine. But if used efficiently, it can improve sales performance.
Our Suggestion:
We gave Ryan a quick virtual tour of HubSpot and explained its top 5 benefits:
- Client Data Management: Track emails, calls, and communication history.
- Marketing Automation: Set up newsletters, follow-up emails, and nurturing sequences.
- Deal Tracking: Monitor which stage each sale or proposal is in.
- Sales Team Monitoring: Track cold emails, calls, and deal closures.
- Task Assignments: Ensure timely follow-ups with potential clients.
What We Did Next?
We sent Ryan a follow-up email, summarizing:
- Key discussion points
- Helpful resources
- Guides on website optimization & content strategy
But more importantly, we realized many entrepreneurs face this same challenge. So, we wrote this article to help them.
If you know a fellow entrepreneur who struggles with customer acquisition, share this article with them!
Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!
Want to Attract More Customers & Build a Growth-Focused Website?
At Concurate, we help businesses create content-driven websites that rank on Google, attract leads, and drive conversions.
If your organization needs a strategic content marketing approach, let’s connect.
