A homepage pulling in over 120K visits a month. Blogs that rank for everything from “YTD meaning” to “trial balance.” And a backlink profile sprinkled with links from Forbes and Apple. That’s Bill‘s SEO game
From ranking #1 for “Divvy credit card” to dominating financial education searches, Bill is owning search intent.
They’re guiding users through every stage, from curious Googlers to ready-to-buy decision-makers.
Bill’s SEO Snapshot
| Organic Traffic (Monthly) | 227K |
| Domain Rating (DR) | 78 |
| Backlinks | 43.1K |
Bill Ranks for Every Search Intent
#1 Branded searches: 83.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 143.9K visits (Capturing users before they know the brand)
#3 Informational searches: 176.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 63.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 75.8K visits (Users researching before making a purchase)
You might like to read this as well: Asana SEO Analysis: How They Get 235K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| bill.com | bill.com | 1 | 21,000 |
| bill.com/product/spend-and-expense | divvy | 1 | 8,437 |
| bill.com/blog/what-does-ytd-mean | ytd meaning | 1 | 3,600 |
| bill.com/learning/miscellaneous-expenses | miscellaneous expenses | 2 | 3,800 |
| bill.com/blog/how-long-does-a-wire-transfer-take | wire transfer time | 3 | 1,800 |
| bill.com/learning/net-30 | net 30 meaning | 1 | 2,900 |
| bill.com/product/credit | divvy credit card | 1 | 3,400 |
| bill.com/blog/how-to-start-a-bookkeeping-business | bookkeeping business | 3 | 3,000 |
| bill.com/product/accounts-payable | accounts payable software | 1 | 3,100 |
| bill.com/learning/trial-balance | trial balance | 1 | 1,020 |
#1 The homepage dominates, ranking #1 for “bill.com” and attracting users who are already familiar with the brand, reinforcing trust and authority.
#2 Product pages drive high-intent traffic, with “Spend and Expense” and “Credit” pages securing top positions for searches like “Divvy” and “Divvy credit card.”
#3 Educational content fuels visibility, with guides like “What Does YTD Mean” and “Net 30” ranking at the top for users seeking financial definitions and business insights.
Bill Wins with Transactional & Informational Search
#1 Finance professionals land on Bill.com through transactional searches like “accounts payable software,” bringing in users looking for payment automation solutions.
#2 Informational blogs build credibility, with articles like “How Long Does a Wire Transfer Take” capturing users researching financial processes. Informational content that adds real value, like Bill’s blogs, can build credibility and authority.
Learning mistakes to avoid while writing a successful SaaS case study offers insights into creating content that resonates with your target audience
#3 Niche learning pages solidify authority, as resources like “Trial Balance” and “Miscellaneous Expenses” pull in users looking for accounting-specific knowledge.
Global Traffic Domination
Bill’s traffic map highlights a clear trend with the U.S. as its dominant market, contributing the vast majority of visits.
Top Traffic Sources
#1 United States – 178.4K visits/month (78.6% of total traffic)
#2 India – 14.1K visits/month (6.2%)
#3 Philippines – 6.9K visits/month (3.0%)
#4 Canada – 5.9K visits/month (2.6%)
#5 United Kingdom – 2.8K visits/month (1.2%)
Bill’s Backlink Profile
| Metric | Value |
| Total backlinks | 43.1K |
| Referring Domains | 6.1K |
| High-Authority Links | Links from Forbes, Apple, GitHub |
#1 With backlinks from Forbes, Apple, and GitHub, Bill benefits from strong trust signals.
#2 Bill has a diverse yet targeted link-building strategy. This mix of quantity and quality helps drive organic rankings while ensuring sustainable SEO growth.
Traffic Breakdown
| Source | Value |
| Organic Search | 227K |
| Paid Search | 6K |
Bill’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2s (Poor)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 123ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 Optimizing image sizes, server response times, and caching strategies could improve performance.
#2 A perfect CLS score (0) means Bill’s pages remain visually stable, preventing frustrating content shifts.
Paid Ad Keywords That Drive Conversions
Bill is investing in transactional keywords, signaling a strong push to capture users actively looking for financial tools.
Top Keywords Bill is Running Ads on
#1 “receipt scanner appl”
#2 “quickbooks desktop 2024
#3 “business credit cards for new businesses”
#4 “receive money online”
#5 “apply for business credit card”
#6 “automação de email”
#7 “chatbot whatsapp api”
With ads on keywords like “receipt scanner app” and “QuickBooks Desktop 2024,” Bill is positioning itself as an essential tool for businesses seeking efficient bookkeeping and financial automation.
Here’s How You Can Steal Bill’s SEO Playbook
#1 Become the Brand People Search For
With 83.2K branded searches every month, they’ve turned their name into a keyword. This is a result of building authority through PR, partnerships, and an unbeatable product.
If people aren’t searching for you by name yet, it’s time to make them remember you.
#2 Control the Buyer’s Journey Like a Pro
Bill.com ranks for everything finance pros Google daily, from “what does YTD mean” to “accounts payable software.”
Why? Because owning the conversation at every stage builds familiarity and trust.
If your SEO strategy starts and ends with sales pages, you’re leaving money on the table. Educate first, sell second.
#3 Google Loves Authority & So Should You
Ranking is about proving you belong at the top. Bill’s learning hub ranks because it’s actually useful.
If your content doesn’t add value, Google won’t rank it, and users won’t click it. Want to dominate search? Create content worth reading.
#4 Backlinks Are Trust Signals
Forbes, Apple, GitHub, Bill isn’t getting random backlinks; they’re getting trust from industry giants.
These high-quality links tell Google, “This site matters.” Instead of chasing mass backlinks, focus on earning fewer, but more powerful, links.
To build high-authority backlinks like Bill, effective outreach is crucial. Implementing cold email strategies can significantly enhance your outreach efforts and improve your chances of landing links from industry giants.
#5 Local First, Global Next
Bill’s 178K+ U.S. visitors make up 78% of its traffic, but it’s growing rapidly in India and the Philippines.
The lesson? Dominate your home market before expanding. If you can’t own local searches, going global is just wishful thinking.
Before We Go
Bill’s expert-driven SEO feels less like marketing and more like a roadmap, leading users from curiosity to conversion
By owning branded searches, dominating the buyer journey, and prioritizing authority over hacks, they’ve turned search visibility into real revenue.
Let’s partner up and elevate your SEO game.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
