Top 9 B2B Marketing Agencies for Subscription-Based Businesses

Running a subscription-based B2B business isn’t just about getting customers to sign up. It’s about keeping them convinced, month after month.

The tricky part is that customers don’t leave loudly. They sign up, use the product for a bit, and then quietly cancel. Growth looks fine on the surface, but revenue barely moves because churn keeps undoing the wins.

At the same time, buyers take longer to decide. They compare tools, revisit pricing pages, talk to peers, and come back weeks later looking for reassurance. If your marketing isn’t guiding them through that journey, hesitation creeps in.

And even after signup, the work isn’t done. If customers don’t clearly see value early, they start questioning the subscription before it becomes a habit.

This is where subscription-focused marketing really matters. Not to chase traffic, but to support decisions, reinforce value, and reduce churn over time.

Top 9 B2B Marketing Agencies for Subscription-Based Businesses

Not every B2B marketing agency is built for subscription-driven businesses. The agencies listed below have been chosen for how they approach long-term growth, messaging consistency, and decision-stage support rather than one-off campaigns.

This list highlights teams that understand how marketing needs to evolve across the customer lifecycle and not just at the point of acquisition.

1. Concurate
2. Propel
3. Based
4. Advance B2B
5. Growthcurve
6. Refine Labs
7. Kalungi
8. Bay Leaf Digital
9. Ironpaper

Let’s explore each one by one.

1. Concurate

At Concurate, we don’t walk in with a fixed playbook. We start by understanding where your subscription model is leaking momentum and then fix that, step by step.

Most subscription teams we speak to often have this problem: Signups happen, content goes out at regular intervals, and paid campaigns are running. But growth feels fragile. One good month doesn’t roll into the next.

Source – Concurate

That’s the gap we work in.

You might be publishing blogs consistently, but when a prospect compares you with two alternatives, there’s nothing solid helping them choose you. Your SEO brings traffic, but sales keeps saying the leads don’t feel ready. 

This is where our work usually starts.

We rebuild content around real subscription moments, not marketing milestones.

That means content that supports evaluation, activation, expansion, and renewal. For example, instead of another generic thought-leadership post, we help teams create comparison pages, pricing explainers, and use-case narratives that sales actually send during live deals.

We also make sure this content shows up where buyers are actually looking today, across AI search results, YouTube, and LinkedIn, not just buried inside a blog archive.

We also help teams move away from treating content as isolated assets. A blog isn’t just a blog. It’s often the first touch, the sales follow-up link, and the renewal reassurance. When we worked on lifecycle-led content systems for SaaS teams, the biggest win wasn’t traffic. It was consistency. Every touch told the same story.

Another common issue we solve is misaligned intent. Traffic looks healthy, but the wrong people are reading. We focus heavily on high-intent themes and decision-stage queries. If you’ve read our work on why most B2B SaaS content fails, this is exactly the problem we help teams fix in execution, not theory.

And importantly, we don’t lock you into rigid plans.

Subscription businesses evolve quickly. New features, new ICPs, and new pricing. We work in feedback loops so content evolves with the product instead of lagging behind it.

If you’re looking for an agency that understands subscription growth as something you build and protect, not just acquire, Concurate is designed for that.

When you’re ready to make your content pull weight across the full lifecycle, book our calendar and let’s talk.

Notable clients: Inspire IP, Triangle IP, Datacipher, Athena Security, and others

Pricing: Our partnerships typically range from USD 5,000 to USD 7,500 per month, with project-based work starting at USD 3,500.

2. Propel Marketing

Propel Marketing focuses on social media campaigns and ongoing content partnerships designed around specific business objectives. Their work typically centers on planned campaigns, recurring content support, and creative execution tied to launches, promotions, or growth initiatives. 

Source – Propel Marketing

They operate as a collaborative partner to internal marketing teams, handling content production, campaign execution, and reporting without fully replacing in-house resources. 

This structure is relevant for subscription businesses that need steady campaign support without expanding internal teams.

Notable Clients: Buis Beef, Fairway, Auto Motion, and DeMall Group.

Pricing: Their pricing is not publicly listed. Businesses need to contact Propel’s team directly to understand engagement models and costs.

3. Based 

Based is a full-service digital marketing agency offering strategy, paid media, social advertising, and marketing automation under a monthly engagement model. 

Their work typically spans multi-channel campaigns, attribution, and CRM integrations, with a focus on structured execution rather than one-off initiatives.

Source – Based

They take ownership of both planning and delivery, which can suit teams looking for consistent execution across longer buying cycles and multiple touchpoints. 

The agency works across B2B tech, SaaS, and industries with complex decision-making processes where visibility, timing, and performance tracking are critical.

Notable Clients: ChemAxon, Symetri, Akeneo, Permanad.

Pricing: Pricing is structured as monthly plans starting at €1,999. Custom pricing is available by contacting their team directly.

4. Advance B2B

Advance B2B positions itself as a strategic B2B marketing partner with a strong focus on combining brand, marketing operations, data, and HubSpot-driven execution.

Their work spans go-to-market strategy, ongoing marketing operations, and sales and marketing infrastructure. They emphasize aligning strategy with day-to-day execution rather than running isolated campaigns.

Source – Advance B2B

Much of their engagement centers on building repeatable marketing systems, improving attribution, and tooling. They support teams that need both strategic direction and hands-on delivery across content, paid media, and revenue operations.

Notable Clients: Virta, DB Schenker, Visma, Payhawk, WithSecure, Happy Signals.

Pricing: Pricing is not publicly listed. Businesses are required to contact the Advance B2B team directly to understand engagement scope and costs.

5.  Growthcurve

Growthcurve offers ongoing marketing support across paid acquisition, conversion optimisation, creative production, and funnel execution. Their services are delivered through a subscription-style engagement, where work is planned and adjusted on a recurring basis rather than tied to fixed-scope projects.

Source – Growthcurve

Their model centers on regular testing and iteration across channels such as paid media, landing pages, retargeting, and performance creatives. This setup can be relevant for teams that want continuous execution and incremental improvements without building large internal marketing functions.

Notable Clients: Growthcurve does not publicly share a detailed list of clients on its website.

Pricing: Pricing details are not publicly listed. Interested businesses can contact Growthcurve directly to discuss plans and costs.

6. Refine Labs

Refine Labs works with mid-market and enterprise B2B SaaS companies on demand generation, paid media, and content-led growth programs. 

Their services typically cover demand strategy, digital media, creative development, and measurement, with an emphasis on shifting away from traditional lead-focused models toward pipeline and revenue-oriented metrics.

Source – Refine Labs

Engagements often involve reassessing how marketing performance is measured, refining paid media execution, and aligning creative and messaging with how buyers research and evaluate products today. 

Their work is commonly positioned around longer buying cycles, multiple stakeholders, and the need for clearer attribution between marketing activity and revenue outcomes.

Notable Clients: Clari, Bonterra, MyCOI, Microsoft.

Pricing: Pricing is partially disclosed. Strategy and assessment projects start at $35,000, while ongoing engagements are priced monthly, starting at approximately $20,000–$31,000 per month, depending on scope.

7. Kalungi

Kalungi works exclusively with B2B SaaS companies that have achieved product-market fit and are looking to build a repeatable growth engine. Their offering combines fractional marketing leadership with a full execution team, covering areas such as positioning, go-to-market strategy, content, SEO, paid media, ABM, and HubSpot implementation.

Source – Kalungi

Kalungi supports companies by helping structure and run the entire marketing function. This includes setting foundations like ICPs and messaging, building demand programs, improving conversion paths, and putting systems in place for reporting and automation. 

The model is commonly used by SaaS teams that need senior marketing direction alongside day-to-day execution without hiring a full in-house team.

Notable Clients: Patch, PSIgnite, Beezy.

Pricing: Pricing is not publicly listed. Companies need to contact Kalungi directly to understand engagement models and costs.

8. Bay Leaf Digital

Bay Leaf Digital is a marketing agency that works primarily with B2B SaaS companies across the US and Canada. Their services cover SEO, paid search and retargeting, content marketing, marketing automation, analytics, website conversion optimization, and CRM platform management, including HubSpot and HighLevel.

Source – Bay Leaf Digital

Their client engagements are typically structured with a dedicated strategist and growth marketing manager, and supported by in-house specialists across content, design, and channel execution. The work is delivered through ongoing optimization, regular performance reviews, and iterative updates across acquisition and conversion channels.

Notable Clients: IRS Solutions, TEXT2DRIVE, MeazureUp.

Pricing: Pricing information is not publicly listed. Companies can contact Bay Leaf Digital directly to understand available packages and engagement costs.

9. Ironpaper

Ironpaper is a B2B marketing agency that supports companies with long and complex sales cycles. Their work covers demand generation, account-based marketing, B2B content, sales enablement, website strategy, and measurement.

Source – Ironpaper

The agency also works across common B2B marketing and CRM platforms such as HubSpot, Salesforce, and Databox as part of its delivery approach.

Notable Clients: Goddard Technologies, Sparks Group Recruiting, Siex, and Solartis.

Pricing: Ironpaper does not publish rate cards or fixed packages. Commercial terms are typically discussed during initial conversations and depend on scope, duration, and service mix.

How We Put This List Together

This list wasn’t built by ranking agencies on traffic, awards, or who sounds loudest online. We looked at signals that actually matter for subscription businesses.

• We checked how agencies show up across the customer lifecycle: Not just acquisition work, but signs they understand what happens before, during, and after a buyer commits.
• We paid attention to operating models: Ongoing engagements, retained partnerships, and systems-based delivery mattered more than campaign-heavy positioning.
• We looked for clarity, not buzzwords: Agencies that clearly explain what they do, how they do it, and where they fit tended to stand out.
• We filtered for relevance, not popularity: If an agency’s work didn’t map to recurring-revenue businesses, we left it out.

The goal wasn’t to build a perfect list. It was to build a useful one. That said, now let’s look at some of the most common marketing mistakes subscription based business make.  

4 Common Marketing Mistakes Subscription Businesses Often Make

Most subscription businesses don’t make these mistakes intentionally. They happen gradually as teams grow, priorities shift, and marketing starts reacting instead of guiding.

• Stopping communicating once the deal is closed: Many teams focus heavily on getting signups and then go quiet. In a subscription model, the real work starts after conversion, not before it.
• Treating all buyers the same: New users, long-term customers, and renewal-stage buyers don’t need the same messages. When everything sounds the same, nothing really lands.
• Relying too much on short-term campaigns: One-off pushes can create spikes, but subscriptions grow through steady presence and repeat touchpoints.
• Ignoring the middle of the journey: A lot of drop-offs happen between first interest and decision. When that gap isn’t supported, momentum slows down.

These mistakes are signs that marketing needs to be more connected to how subscription businesses actually grow.

What Subscription Businesses Can Start Doing Differently

If you’re not ready to bring in an external partner yet, there are a few small shifts you can make internally that tend to compound over time.

• Spend more time clarifying your USP: The right positioning and USP can outperform a higher volume of generic content.
• Pay attention to what happens after signup: Early touchpoints often decide whether a customer sticks around or starts questioning the subscription.
• Support buyers during long decision windows: Repeated reassurance, comparison content, and context matter more than constant promotion.
• Aim for consistency, not intensity: Showing up reliably across channels, like LinkedIn and YouTube often builds more trust than occasional bursts of activity.

You can start with these changes on your own, but taking them further usually becomes easier with a partner like Concurate that’s built around subscription-led growth.

Why Concurate Works for Subscription Businesses That Want to Scale

A lot of marketing agencies can help you ship content. Very few understand what happens after the signup.

At Concurate, we design marketing around how subscription businesses actually grow. Slow trust-building. Long evaluation cycles. And customers who reassess value every single month.

That’s why our work focuses on intent-driven content, decision-stage clarity, and compounding visibility. Not short-term spikes and not vanity metrics.

You can see this in our work with Triangle IP’s TIP Tool. By turning a core product workflow into a practical lead magnet and surrounding it with high-intent, problem-led content, we helped Triangle IP double their total leads in 16 months. 

Page views grew nearly six times, and the Invention Disclosure Form alone contributed roughly 25% of all leads, while feeding clean, contextual data directly into their CRM for sales follow-ups. 

The result was stronger pipeline quality and content that sales could actively use in live conversations.

If you’re looking to move your business beyond surface-level growth and build something that holds up quarter after quarter, book our calendar today and let’s talk.

Frequently asked questions

1. Do subscription-based businesses really need a marketing agency?

Not always at the beginning. Early traction can come from founder-led marketing and internal efforts. But as subscriptions scale, growth depends on retention, expansion, and buyer education across multiple touchpoints. That’s where a marketing agency helps bring structure, focus, and repeatability without rebuilding everything in-house.

2. What kind of marketing works best for subscription businesses?

Marketing that supports the full lifecycle works best. This includes high-intent content for buyers evaluating options, onboarding-focused education for new users, and trust-building assets for renewals and upgrades. One-off campaigns matter less than systems that compound over time and align with how customers actually subscribe and stay.

3. When should a subscription company consider working with a marketing agency?

Usually when growth starts feeling inconsistent. If acquisition is working but churn is rising, or content exists but doesn’t influence buying decisions, it’s a sign. Agencies can help connect acquisition, activation, and retention so growth doesn’t rely on constant resets or short-term fixes.

4. What should subscription businesses look for in a marketing agency?

They should look for proof of compounding results, not just campaign wins. Experience with long buyer journeys, intent-driven content, and experimentation tied to revenue is key. The right agency understands that subscription growth is built gradually through clarity, consistency, and learning from real customer behavior.
Disclaimer:The information presented in this article is compiled from publicly available sources, including company websites, industry reports, and social media. All trademarks, brand names, and logos mentioned are the property of their respective owners. This article is intended for informational purposes only.