Atlassian, a leader in the project management and software development space, is playing the SEO game at an elite level.
Whether people are looking for project management tools, agile methodologies, or software guides, they keep landing on Atlassian’s pages.
They’ve built an SEO strategy that pulls in over 230K visitors a month without relying on paid ads.
But here’s the you don’t need Atlassian’s budget to replicate this success. You just need the right strategies.
Atlassian’s SEO Snapshot
| Organic Traffic (Monthly) | 231K |
| Domain Rating (DR) | 92 |
| Backlinks | 253M |
Atlassian Ranks for Every Search Intent
#1 Branded searches: 92.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 138.8K visits (Capturing users before they know the brand)
#3 Informational searches: 219K visits (Users seeking knowledge and insights)
#4 Navigational searches: 54K visits (Users looking for a specific website or page)
#5 Commercial searches: 65.8K visits (Users researching before making a purchase)
You might like to read this as well: QuickBooks SEO Analysis: How They Get 465K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Jira Software | jira | 1 | 24,676 |
| How to Write SMART Goals | smart objectives, smart goals | 1 | 15,469 |
| Confluence Software | confluence | 1 | 12,381 |
| Kanban | kanban | 1 | 8,322 |
| Atlassian Homepage | atlassian | 1 | 7,063 |
| Histogram Guide | histogram | 1 | 5,723 |
| ITIL Service Management | itil, itil service management | 1, 4 | 5,467 |
| Waterfall Methodology | waterfall methodology | 1 | 4,077 |
| User Stories | user stories | 1 | 3,575 |
| Agile Methodology | agile methodology | 3 | 3,310 |
#1 Project management professionals turn to Atlassian for trusted methodologies. The “Kanban” and “Waterfall Methodology” pages rank #1, bringing in traffic from users researching agile workflows.
#2 Authority-building guides establish Atlassian as a thought leader. The “Histogram Guide” and “User Stories” pages attract data analysts and product teams seeking expert insights.
#3 High-intent searches drive SaaS conversions. With “ITIL Service Management” and “Agile Project Management” ranking highly, Atlassian captures users evaluating structured project management frameworks.
Effective copywriting is essential for converting visitors into customers, especially in the SaaS industry
Global Traffic Domination
Atlassian’s traffic map highlights a clear trend; the U.S. remains its powerhouse, driving the highest volume of visitors.
India is rapidly gaining ground, proving its importance as a key growth market.
Top Traffic Sources
#1 United States – 1.3M visits/month (28.3% of total traffic)
#2 India – 641.7K visits/month (14.1%)
#3 United Kingdom – 231.3K visits/month (5.1%)
#4 Germany – 213.4K visits/month (4.7%)
#5 Brazil – 156.4K visits/month (3.4%)
Atlassian’s Backlink Profile
| Metric | Value |
| Total backlinks | 253M |
| Referring Domains | 71.5K |
| High-Authority Links | Links from Google, Apple, Microsoft, Wikipedia, LinkedIn |
With backlinks from top players Atlassian is commanding trust from the internet’s most authoritative sources.
Traffic Breakdown
| Source | Value |
| Organic Search | 231K |
| Paid Search | 145 |
Atlassian’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.7s (Good)
Cumulative Layout Shift (CLS): 0.05 (Excellent)
Interaction to Next Paint (INP): 64ms (Very Good)
Source: PageSpeed Insights
Mobile Friendliness: Poor
#1 With an LCP of 1.7 seconds, users aren’t stuck waiting, which means more engagement and fewer bounces.
#2 A near-perfect CLS and a super-responsive INP show that Atlassian is crafting a seamless experience for real users.
Here’s How You Can Steal Atlassian’s SEO Playbook
#1 Authority-Led Content That Dominates Every Search Intent
Atlassian builds high-value knowledge hubs that answer user queries at every stage.
Whether it’s beginner-friendly guides like “How to Write SMART Goals” or advanced methodologies like ITIL and Agile, their content positions them as the go-to source.
Takeaway: Create evergreen, high-quality, intent-driven content that builds trust and authority in your niche.
#2 Ranking for Competitive Keywords Without Paid Crutches
Atlassian ranks #1 for ultra-competitive terms like “jira,” “kanban,” and “confluence” without heavy reliance on paid search.
Instead, their SEO strategy focuses on long-term keyword dominance, capturing both branded and non-branded traffic.
Takeaway: Identify high-intent keywords in your industry and build content assets around them.
#3 Leveraging Backlinks from the Internet’s Biggest Players
Atlassian’s backlink profile aren’t just vanity links; they reinforce trust, credibility, and domain strength, making it harder for competitors to outrank them.
Takeaway: Focus on earning backlinks from industry leaders through strategic content partnerships, PR, and thought leadership.
#4 Technical SEO That Fuels a Frictionless User Experience
Atlassian fine-tunes its site for real users. With a 1.7s LCP, near-perfect CLS, and ultra-responsive INP, their pages load fast and feel effortless to navigate.
Takeaway: Core Web Vitals matter. A slow, glitchy site will tank engagement and conversions. Prioritize speed, stability, and seamless navigation.
#5 Expanding Global Reach Without Diluting SEO Strength
Atlassian’s traffic dominance isn’t limited to one region—it strategically captures 1.3M visits from the U.S., 641K from India, and strong presence in the UK, Germany, and Brazil.
They localize content without fragmenting domain authority, ensuring global discoverability.
Takeaway: If you have a global audience, invest in localized content and region-specific SEO strategies to maximize reach.
Before We Go
Their expert-driven content ranks for competitive keywords, their backlinks come from the biggest names in tech, and their site runs smoothly.
Whether you’re looking to optimize your content, refine your search intent strategy, or build a backlink powerhouse, we’re here to help.
Let’s collaborate and build an SEO strategy that delivers real results.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
