You don’t need 100 blog posts to grow; you need the right tool that ranks.
Akto.io isn’t winning with content volume; it’s winning with content velocity.
While other SaaS teams are still chasing thought leadership articles and bloated SEO content calendars,
Akto quietly built a product-led SEO machine that brings in 50K+ organic visits every month; all without spending a cent on paid ads.
The secret?
Not storytelling. Not brand campaigns. Not even product explainers.
It’s utility.
Akto identified what developers actually search when they’re stuck; then built the tools that solved those problems on the spot.
Now they dominate Page 1 for terms like:
- “Phone number generator”
- “Email address generator”
- “UTF-8 decoder”
- “Java regex tester”
These aren’t SEO hacks; they’re scalable growth levers rooted in product DNA.
If you’re a SaaS founder, CMO, or growth lead, this teardown shows you exactly how Akto:
- Turns product features into high-intent organic traffic
- Wins SERPs that convert without writing another blog
- Builds brand equity with zero CAC
This isn’t just an SEO strategy; it’s a revenue moat disguised as a dev tool.
If you’re a SaaS Founder, CEO, or CMO, don’t miss out on how you can use Akto’s strategy to transform your product’s hidden features into SEO goldmines; and start driving serious traffic right now.
Akto.io’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 53.6K |
| Domain Rating (DR) | 41 |
| Backlinks | 685 |
How Akto.io Captures Traffic: Breaking Down the Sources
#1 Branded searches: 940 visits (Users already familiar with the brand)
#2 Non-branded searches: 52.6K visits (Capturing users before they know the brand)
#3 Informational searches: 6.7K visits (Users seeking knowledge and insights)
#4 Navigational searches: 7.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 1.3K visits (Users researching before making a purchase)
You might like to read this as well: Postman SEO: How They Get 575K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Akto.io’s Success
| Page | Keyword | Position | Monthly Traffic |
| Phone Number Generator | phone number generator | 1 | 38,594 |
| Credit Card Generator | cc generator | 3 | 3,482 |
| Email Generator | email address generator | 3 | 3,196 |
| Zip Code Generator | zip code generator | 1 | 2,585 |
| Address Generator | address generator | 3 | 2,292 |
| Credit Card Generator | fake it cc | 1 | 2,007 |
| UTF-8 Decoder | utf-8 decoder | 2 | 336 |
| Java Regex Tester | java regex tester | 4 | 293 |
| Akto Homepage | akto | 1 | 279 |
| URL Address Generator | fake link maker | 7 | 197 |
Akto.io’s Traffic Playbook
#1 The Phone Number Generator dominates, pulling in massive traffic with its #1 ranking for “phone number generator.”
#2 Credit Card Generator pages fuel growth, driving thousands of visits from searches like “cc generator.”
#3 Niche tools like the Email Generator and Zip Code Generator secure steady traffic with targeted keywords.
Akto.io Wins with Utility-Driven Searches
#1 Users seeking quick solutions flock to Akto.io’s tools, from address generators to regex testers.
#2 Growth comes from functional keywords, like “utf-8 decoder” and “fake link maker,” attracting problem-solving searches.
#3 The site capitalizes on intent, with high-converting pages ranking for tool-based queries.
Akto.io’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 685 |
| Referring Domains | 254 |
| High-Authority Links | Links from Github, G2, Crunchbase |
Akto.io is building credibility with backlinks from trusted tech platforms like GitHub, G2, and Crunchbase, boosting its authority in the developer and cybersecurity space.
Akto.io’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 53.6K | 38.0% |
| India | 21K | 14.9% |
| Ghana | 7.5K | 5.3% |
| Nigeria | 6K | 4.2% |
| United Kingdom | 5.7K | 4.0% |
Insights:
#1 The U.S. dominates traffic, accounting for 38% of all visits, making it the key market for Akto.io.
#2 Ghana sees a surge, with a 6.5K increase, showing rising interest in Akto.io’s tools in emerging markets.
Akto.io’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 150ms (Poor)
Source: PageSpeed Insights
Insights
#1 LCP and CLS are well-optimized, ensuring fast loading and visual stability, which enhances user experience.
#2 INP at 150ms needs improvement, as slow interaction times can lead to frustration and lower engagement.
Traffic Breakdown
| Source | Value |
| Organic Search | 56.3K |
| Paid Search | 0 |
Top Moves to Steal from Akto.io’s SEO Playbook
#1 SEO Content That Wins the Technical SERPs
Akto.io isn’t just ranking; it’s owning high-volume, high-intent dev utility searches like:
● “Fake phone number”
#1 on Google
48.8K organic traffic
Estimated value: $41K/month
● “Random email generator”
#2 on Google
15K+ organic traffic
Estimated value: $14.4K/month
These aren’t just vanity wins. These are strategic SEO assets pulling in thousands of developers every month; at zero CAC.
SaaS Takeaway: Turn Product DNA into Free Traffic Machines
Most SaaS products involve repetitive workflows: testing, data cleanup, formatting, validation, etc.
Now imagine externalising those micro-functions into simple public tools.
What to do:
- Audit what your devs or customers do manually every day inside your product.
- Build standalone versions of those features as free tools.
- Launch them under a
/tools/directory for topical authority.
Takeaway
If you’re a SaaS CEO or CMO looking for scalable, defensible SEO; utility tools are your growth unfair advantage.
They rank. They convert. They stick. And they build brand equity with the people who matter: technical users solving real problems.
Stop thinking “blog.” Start thinking tool-as-content.
#2 Utility SEO That Fuels Organic Growth
Akto.io has cracked the code with high-value tools ranking for competitive search terms like:
• “Random address generator”
#1 on Google
8,606 organic traffic
Estimated value: $1.1K/month
These aren’t just random numbers. This is organic traffic that drives relevant, high-intent users straight to Akto.io’s door.
Why This Works
• High-Intent, Low-Barrier Tool: The searcher is looking for something quick, simple, and functional. Akto delivers exactly that.
• Instant Utility: In under 10 seconds, users get what they need, making it perfect for both return visits and referral traffic.
• SEO-Optimized: A well-structured landing page optimized for the keyword and valuable internal linking increases domain authority.
• Evergreen Traffic: Tools like this require minimal maintenance but consistently rank due to stable search demand.
SaaS Takeaway: Utility Tools as SEO Machines
Most SaaS products have hidden gems within; features that users perform over and over. What if you made those tasks public-facing, as standalone tools?
How to replicate this:
- Identify tasks within your product that users are doing repeatedly (e.g., address generation, file formatting, data conversion).
- Optimize SEO for user intent with clear titles, concise CTAs, and quick UX.
- Promote the tools subtly through content, forums, and communities to build backlinks and domain authority.
- Measure performance based on traffic value and conversion rates.
Bottom Line
As a SaaS CEO or CMO, leveraging simple, highly-targeted utility tools as part of your SEO strategy can unlock non-stop organic growth.
It’s low-effort but high-impact content that aligns perfectly with user needs and builds long-term brand trust.
Don’t just sell a product; offer a tool that your target audience can’t stop using.
#3 Build Authority with Strategic Backlinks
With links from GitHub, G2, and Crunchbase, Akto.io is strengthening its credibility in the tech space. Instead of chasing volume, get backlinks from trusted platforms in your industry. A few high-quality links can outweigh hundreds of low-value ones.
#4 How Akto Turns Niche Utility Into Sustainable SEO Wins
Most SaaS founders obsess over ranking for competitive head terms.
Akto? They’re quietly building dominance by owning moments of technical frustration.
Two examples:
• A developer’s regex isn’t working; they Google “java regex tester.”
• Another is debugging encoding issues; they search “utf-8 decoder.”
Who’s waiting in the 1st page of those search results? Akto.
They rank:
- #4 for “java regex tester”
- #2 for “utf-8 decoder”
Not impressive at first glance?
Here’s the kicker:
Users land on functional tools, not just content; meaning higher trust, lower bounce, and embedded brand value.
The Strategic Lesson for SaaS Founders
Your product probably includes 5-10 workflows that can be decoupled into standalone tools.
What if you:
- Turned a config generator into a public-facing URL?
- Released your email validator as a free mini-tool?
- Shipped your onboarding checklist as a Google-rankable asset?
Each one becomes an evergreen SEO node; building brand familiarity, domain strength, and bottom-funnel trust with technical users.
Not all content has to “tell a story.”
Sometimes, your best SEO asset is the tool itself.
Want to Drive Growth Like Akto.io; Without Spending on Ads?
Akto built tools their users actually needed; then made them discoverable.
Their biggest wins didn’t come from content calendars or keyword blogs. They came from turning everyday developer problems into free, high-traffic tools.
Think about this:
• Your product already solves small problems; data cleaning, validation, formatting, generating, testing.
• What if you turned just one of those workflows into a free tool that ranks on Google?
• What if that tool brought in thousands of relevant users; every single month?
That’s exactly what Akto did.
“Phone number generator.” “Email generator.” “Java regex tester.”
Each one drives traffic. Builds trust. And strengthens their brand; without a paid campaign in sight.
You already have SEO assets hiding inside your product. We’ll help you turn them into growth machines.
At Concurate, we work with privacy-first and security-focused SaaS teams to:
● Find the tiny product features your users love; and make them SEO-ready
● Build public-facing tools that solve real problems and rank for real keywords
● Attract high-intent traffic that doesn’t bounce, because they found exactly what they came for
Sick of building features no one finds?
Your product is solid; but traffic isn’t growing. You’re publishing content, yet conversions are flat. Sound familiar?
Stop guessing what to build or write next.
Book a free SEO teardown of your current SEO strategy We’ll send you 3 specific things you can do right now to turn user habits into traffic engines.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Akto.io’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Akto.io Inc. All trademarks mentioned are the property of their respective owners.
