If you’re trying to sell a product or service and it isn’t ranking on Google’s first page, good luck getting any leads. In today’s world, being searchable is non-negotiable. According to Backlinko, the top three Google search results pull in 54.4% of all clicks, while less than 1% of people click on anything beyond page two. The exact number is 0.6%.
Even if you offer the best product or service in the world, if your business is buried in search results, your audience will never find you. And cracking Google’s algorithm? It’s no walk in the park. With ads, local search results, AI overviews, and featured snippets hogging the top spots, standing out in organic searches is tougher than ever.
Now imagine trying to rank for 48 states across the U.S. and major global markets like Australia,India, and the UAE. How do you cut through the noise and dominate the first page, no matter where your customers are searching?
Here’s how we cracked the code for one of our clients.
The Challenge
Becoming Discoverable Across the Globe
Our client, Datacipher, is a trusted name in enterprise networking, cybersecurity, and IT education services. Beyond being a trusted training provider for Palo Alto Networks, Datacipher delivers cutting-edge enterprise security solutions and comprehensive services that empower businesses to stay ahead in an ever-evolving tech landscape.
However, recently, Datacipher reached out to us with a different objective: to ensure their Palo Alto Networks training services were easily discoverable across the U.S. and in major global markets.
Their goal wasn’t just to drive traffic—it was to connect with the right audience: professionals actively searching for Palo Alto Networks training services, no matter where they were in the world.
The challenge lay in ensuring their services appeared organically in front of the right people in the right locations. They needed a strategy that could scale globally yet cater to the specific needs of local searches. This delicate balance required precision, creativity, and a solution that bridged local search intent with global reach.
The Solution
Harnessing Programmatic SEO to Target Local Searches
When we heard the objective, we immediately knew a programmatic SEO strategy was the answer to their challenge. This approach—trusted by companies like Zapier and GoDaddy— is designed to scale local SEO efforts and make services discoverable in specific locations.
The idea was simple but powerful: create tailored landing pages that would make Palo Alto Networks training services discoverable across 48 U.S. States and 23 major global markets, including Australia, India, and the Middle-east.
In total, we created over 70 landing pages—each one optimized for its specific geography. These weren’t just cookie-cutter pages with minor tweaks; every page was thoughtfully customized to reflect the needs of its audience.
For example, the landing page for Palo Alto Networks training in Dubai had a distinct tone and content compared to the page for Palo Alto Networks training in Kolkata.
Source: Datacipher/Landing page for Dubai
Source – Datacipher/ Landing page for Kolkata
This localized approach ensured that Datacipher’s pages were highly relevant while avoiding penalties from Google’s algorithm for repetitive content. If you’re looking to scale your business with programmatic SEO or local SEO strategies that drive real results, let’s get in touch. We will craft a strategy tailored to your business goals.
We used a template-based methodology (but manually implemented by expert writers) to streamline the creation process, ensuring every page was built with care while maintaining a quick turnaround. This smart, scalable approach allowed us to deliver all 70+ landing pages in record time—faster than it would have taken to complete the project internally or through conventional methods. By combining speed with thoughtful content edits, we ensured Datacipher’s pages stood out in local searches while maintaining their global impact.
Results
From Local Searches to Global Visibility
The programmatic SEO strategy delivered impactful results for Datacipher’s Palo Alto Networks training services, achieving prominent visibility in several key locations. Here’s how the results stack up:
- Top Rankings Achieved: Datacipher’s landing pages ranked #1 on Google for highly targeted queries in 6 U.S. states, as well as 3 countries.
- Consistency Across Key Locations: Datacipher’s pages ranked on the first page of Google for searches across 33 locations globally, including 19 U.S. states. These rankings place Datacipher’s services directly in front of IT professionals actively searching for specialized training in these locations.
- Pages Indexed but Yet to Rank: Some pages, while successfully indexed by Google, are still in the process of gaining rankings. This positions them for potential visibility as Google continues to evaluate the content and its relevance.
The below table lists the top keywords that ranks on the first page of Google as of 23/01/2025:
This structured and agile execution has not only driven immediate success but also set the stage for long-term growth, ensuring that Datacipher’s training services continue to gain momentum in more locations over time.
| Highlights 1. Achieved #1 Google ranking in 9 locations, including 6 U.S. states and 3 countries. 2. Secured first-page visibility across 33 locations, covering 19 U.S. states and key countries in Asia, the Middle East, and Oceania. 3. Created and optimized 70+ localized landing pages tailored for specific geographies across 48 U.S. cities and 23 global markets. 4. Positioned indexed pages for continued growth, setting the stage for long-term visibility and success. |
In a recent conversation, Datacipher’s team expressed their excitement over the results achieved so far and their confidence in the future impact of the strategy. Here’s what they had to say:
| “We are thrilled with how well this strategy has worked for us and look forward to applying it to other services too.” – Amarandhar Kotha, Managing Director, Datacipher |
At Concurate, we don’t just execute strategies—we craft them to help our clients crush their business goals. Datacipher’s success with programmatic SEO? That’s just one example of how we help brands stand out, scale up, and connect with the right audience.
But SEO is just one of the many things we do. We also specialize in content that converts—think LinkedIn content for founders, ghostwritten articles, B2B blogs, and case studies that show, not tell, why your business is the go-to solution.
Whether you’re dreaming of global growth, fine-tuning your local presence, or simply want content that gets results, we’ve got your back.
Ready to level up? Let’s get on a call. Book a free consultation today—no strings, no pressure, just possibilities.
Recommended Read: How we doubled the number of leads for Triangle IP in 16 months?
Frequently Asked Questions
1. What is Programmatic SEO?
Programmatic SEO is a data-driven approach that automates the creation of highly targeted, localized landing pages at scale. It allows brands to dominate organic search results by crafting content that’s customized to specific geographies, driving visibility and traffic in multiple locations without manual effort.
2. How does Programmatic SEO work?
Programmatic SEO uses templates to quickly produce optimized landing pages for different cities, regions, or countries. Each page is tailored with unique content, keywords, and localized elements, ensuring it meets both global and local search intent. It’s a smart, scalable solution to rank higher across multiple markets.
3. Can Programmatic SEO help my business rank on Google?
Absolutely. By targeting specific search queries and creating geographically optimized content, programmatic SEO helps your website rank higher for local and global searches. With the right strategy, you can improve visibility, drive qualified traffic, and increase conversions on a global scale.
4. How quickly can I expect results from Programmatic SEO?
Results can vary, but once your pages are live and indexed, you can expect to see rankings improve relatively quickly—especially for localized search queries. While some pages may take longer to rank, the strategy sets your brand up for sustained growth over time.
5. How does Programmatic SEO differ from Local SEO?
Programmatic SEO and Local SEO both aim to improve local search rankings, but they differ in scale and execution. Local SEO focuses on optimizing individual pages for specific locations, often manually targeting keywords and content. Programmatic SEO automates this process, creating a large number of highly targeted, localized landing pages at scale, making it easier to dominate search results in multiple locations simultaneously.
