Marketing succeeds when it connects businesses with customer intent, and Aircall’s SEO strategy demonstrates this perfectly.
By dominating brand-focused keywords, tapping into localized searches, and extending its reach across multiple languages, Aircall positions itself as the solution customers need when they search for answers.
In this article, we’ll explore the key factors behind Aircall’s success—top-performing pages, a strong backlink profile, and targeted strategies that drive meaningful traffic and business growth.
Curious how other companies leverage SEO for results? Check out JustCall SEO Analysis – Insights & Stats (2025) for more actionable lessons.
Let’s uncover what makes Aircall’s approach work and what it can teach about scaling through SEO.
1. Aircall’s SEO Snapshot
| Total Monthly Traffic | 116K visits |
|---|---|
| Domain Rating (DR) | 77/100 |
| Top Pages | 4,874 |
2. Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://aircall.io/ | cloud based call center, call software | #1 | 22,331 |
| https://aircall.io/fr/ | aircall | #1 | 12,639 |
| https://aircall.io/call-center-software/ | contact center phone systems, call center phone systems, call center platforms | #3 | 5,973 |
| https://aircall.io/es/numeros-locales/codigo-del-area-cuernavaca-777/ | lada 777 de donde es, de donde es la lada 777 | #1 | 3,515 |
| https://dashboard.aircall.io/ | on air call | #1 | 2,887 |
| https://aircall.io/de/ | aircal, online call | #1 | 2,738 |
| https://aircall.io/es/ | aicall, client air | #1 | 2,684 |
| https://aircall.io/en-gb/ | call center software, cloud based call center | #1 | 2,526 |
| https://aircall.io/download/ | aircall download | #4 | 2,121 |
| https://aircall.io/es/numeros-locales/codigo-del-area-queretaro-442/ | lada 442, de dónde es la lada 442 | #1 | 2,096 |
Observations:
- Pages ranking #1 for “aircall” and its variations (e.g., “aircal,” “aicall”) highlight the brand’s strong search visibility and its significant role in driving traffic.
- Keywords like “lada 777 de donde es” and “lada 442, de dónde es la lada 442” both rank #1, underscoring Aircall’s strong presence in local number searches.
- Pages in French, Spanish, German, and English rank #1 in their respective regions, demonstrating Aircall’s effective multilingual SEO strategy to attract users across different markets.
3. Winning Keyword Strategy
| Keyword | Position | Volume |
|---|---|---|
| aircall | #1 | 12.0K |
| aircall login | #1 | 1.2K |
| aircall dashboard | #1 | 900 |
| aircall download | #1 | 1.0K |
| air call | #1 | 700 |
| contact center phone systems | #3 | 2.5K |
| aircall pricing | #1 | 900 |
| aircall api | #1 | 350 |
| aircall app | #1 | 400 |
| cloud based call center | #6 | 3.8K |
Keyword Trends:
- Keywords like “aircall login,” “aircall download,” and “aircall pricing” consistently rank #1. This highlights Aircall’s strong brand recognition and indicates a high level of interest in exploring its platform, tools, and pricing.
- Keywords such as “contact center phone systems” and “cloud based call center” have significant search volumes but lower rankings, suggesting an opportunity for Aircall to enhance content and visibility for these solution-oriented searches.
4. Backlink Strength
| Metric | Value |
|---|---|
| Total backlinks | 71,311 |
| Referring Domains | 5,129 |
| High-Authority Links | Links from Slidebean, Zendesk, and Zapier . |
Insight:
- A large number of backlinks come from content, highlighting Aircall’s authority and trustworthiness, which is further strengthened by features in top publications.
5. Traffic Breakdown
| Source | Value |
|---|---|
| Organic Search | 45.6K |
| Paid Search | 779 |
6. Technical SEO Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.1s (Good)
Cumulative Layout Shift (CLS): 0.3(Poor)
Interaction to Next Paint (INP): 158ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Not Fully optimized.
Recommendation: Improve responsiveness and ensure page stability during loading to enhance the mobile experience.
7. Paid Search Insights
Top Keywords Aircall is running Ads on:
1.) “pipedrive”
2.) “callhippol”
3.) “grasshopper phone app”
4.) “aircall pricing”
5.) “virtual phone numbers”
6.) “call from computer”
7.) “virtual phone”
8.) “ringcentral alternatives”
9.) “voip phone number”
10.) “batch dialer”
Before We go
Aircall has demonstrated how strategic SEO—focused on brand visibility, localized searches, and multilingual content—can drive meaningful business growth.
At Concurate, we craft expert-driven content strategies tailored to your business needs.
By aligning with your audience’s intent and building trust through compelling narratives, we help you not just attract traffic but convert it into measurable results.
Ready to elevate your content marketing and achieve real growth? Let’s connect and create something impactful.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
