6Sense is a leader in account-based marketing (ABM) and sales intelligence, leveraging SEO to attract a wide range of users. From branded searches to informational and commercial queries, 6Sense effectively captures users at different stages of their research and buying journey.
But what’s driving this visibility? A domain rating (DR) of 79, a backlink profile of 9.9M, and high-ranking pages across multiple search intents.
Let’s break down the SEO strategy that fuels 6Sense’s organic growth.
6Sense’s SEO Snapshot
| Organic Traffic (Monthly) | 1.5M |
| Domain Rating (DR) | 79 |
| Backlinks | 9.9M |
6Sense Ranks for Every Search Intent.
While many platforms rely heavily on branded traffic, 6Sense ranks across multiple search intent categories.
#1 Branded searches: 1.4M visits (Users already familiar with the brand)
#2 Non-branded searches: 24.4K visits (Capturing users before they know the brand)
#3 Informational searches: 105.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 1.4M visits (Users looking for a specific website or page)
#5 Commercial searches: 1.4M visits (Users researching before making a purchase)
You might like to read this as well: G2 SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
https://6sense.com/company/informalnewz/5c3b03f2d55ae49f1b7b9900 | informalnewz news | #5 | 16,126 |
| https://6sense.com/company/leolist/37fa7f53063a1 | leo liste, leolist. | #1 | 16,066 |
| https://6sense.com/ | 6Sense, 6 Senses | #1 | 15,390 |
| https://6sense.com/platform/sales/ | slintel, sales intelligence software | #5 | 5942 |
| https://6sense.com/company/nepse-alpha/605db32210fce904a73696e3 | nepseaalpha | #1 | 5511 |
| https://6sense.com/tech/proxy-servers | best proxy, best proxy server, best proxies | #3 | 4021 |
| https://6sense.com/blog/40-business-growth-quotes-to-inspire-your-team/ | quotes about business growth, short powerful business quotes | #1 | 3215 |
| https://6sense.com/company/sex3/c7e2cd681fd1b | sex3 | #4 | 2883 |
| https://6sense.com/company/sungevity/5c3b00e0d55ae49f1b771163 | socolive, socolive.com | #2 | 1140 |
| https://6sense.com/company/wjbd-fm-100-1-lite-favorites/627b164b7925586bf030a906 | wjbd | #6 | 1126 |
#1 Comparison and company pages (e.g., “Leo List,” “Nepse Alpha”) rank well, highlighting 6Sense’s strength in brand intelligence.
#2 Informational content like “Best Proxy Servers” attracts traffic from users researching technical solutions.
#3 Blog content, such as business growth quotes, captures organic traffic beyond just sales intelligence.
6Sense Ranks for High-Intent and Industry-Specific Keywords
#1 Comparison keywords like “zoominfo technologies llc” and “b2b database” drive high-intent traffic from users comparing sales and marketing platforms.
#2 Industry-related terms such as “abm campaigni” and “intent data” position 6Sense as a trusted resource for account-based marketing and data-driven sales strategies.
#3 Educational queries like “what is pipeline management” and “benefits of ai in marketing” attract a broad audience by ranking for informational content that educates users on crucial marketing and sales topics.
Global Traffic Domination
Canada dominates 6Sense’s traffic, contributing nearly 90% of total visits, highlighting its strong presence in the region.
Top Traffic Sources
#1 Canada – 1.3M visits/month (89.7% of total traffic)
#2 United States – 83.2K visits/month (5.7% of total traffic)
#3 India – 39.6K visits/month (2.7% of total traffic)
#4 United Kingdom – 2.8K visits/month (0.2% of total traffic)
#5 Australia – 2.2K visits/month (0.2% of total traffic)
6Sense’s Backlink Profile
| Metric | Value |
| Total backlinks | 9.9M |
| Referring Domains | 11.7K |
| High-Authority Links | Links from Google, GitHub, Forbes, Tumblr |
#1 With 9.9M backlinks and 11.7K referring domains, 6Sense benefits from a strong authority presence in the market.
#2 High-quality links from Google, GitHub, Forbes, and Tumblr contribute to credibility and trust in search rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 157K |
| Paid Search | 477 |
6Sense’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP):1.5s (Excellent)
Cumulative Layout Shift (CLS): 0.03 (Excellent)
Interaction to Next Paint (INP): 110ms (Very Good)
Source: PageSpeed Insights
- Mobile Friendliness: Very Good
#1 With an LCP of 1.5s, 6Sense’s pages load extremely fast, reducing bounce rates and improving engagement.
#2 A low CLS of 0.03 ensures almost no layout shifts, leading to a stable browsing experience.
#3 An INP of 110ms means users experience near-instant responsiveness, improving interactivity.
#4 Despite strong desktop performance, poor mobile-friendliness could limit rankings and conversions on mobile devices. Optimizing for mobile is a key opportunity for further SEO growth.
Paid Ad Keywords That Drive Conversions
While many companies focus on broad terms, 6Sense takes a strategic approach by running ads on highly targeted keywords that speak directly to the needs of their audience in sales and marketing.
Top Keywords 6Sense is Running Ads on
#1 “opcity leads”
#2 “zoominfo technologies llc”
#3 “intent data”
#4 “abm campaigni”
#5 “benefits of ai in marketing”
#6 “marketing growth strategy”
#7 “what is pipeline management”
#8 “buying intent”
#9 “b2b database”
#10 “what is the size of your potential reachable market”
6Sense’s paid search strategy focuses on high-intent keywords that attract users at critical stages of the decision-making process. This smart use of paid search not only drives conversions but positions 6Sense as an authority in these key areas.
Here’s How You Can Steal 6Sense’s SEO Playbook:
#1 Build a Diverse Search Funnel
6Sense doesn’t just target branded terms—it ranks for comparison pages, informational queries, and commercial searches, ensuring visibility across different user intent levels. This allows them to attract users at every stage of the buying journey, from awareness to decision-making.
#2 Prioritize High-Value Comparison & Industry Pages
With top-ranking pages for company names and competitor research (e.g., “Leo List,” “Nepse Alpha”), 6Sense capitalizes on searches related to brand intelligence and software solutions. Ranking for competitor-related keywords helps them intercept potential customers before they choose an alternative.
#3 Optimize Blog & Informational Content for Broader Reach
Informational content like “Best Proxy Servers” and “Business Growth Quotes” brings in a diverse audience, expanding organic traffic beyond just sales and marketing professionals. This positions 6Sense as a thought leader, driving long-term organic visibility.
#4 Strengthen Technical SEO for Mobile Performance
While desktop Core Web Vitals are strong, poor mobile-friendliness could limit potential rankings and conversions on mobile users. Enhancing mobile usability will ensure a seamless experience for a growing mobile audience.
#5 Leverage High-Authority Backlinks for Sustained Growth
With links from Google, GitHub, Forbes, and Tumblr, 6Sense maintains a powerful link profile, reinforcing its SEO strength. Expanding this strategy with outreach campaigns can unlock new opportunities for organic rankings.
By mastering these strategies, 6Sense has built an SEO foundation that strengthens its position in sales intelligence and account-based marketing, making it a go-to platform for business insights.
Before We Go
6Sense’s SEO success is a perfect blend of strategic content, branded authority, and a robust backlink profile. By targeting a wide range of search intents, from comparison pages to technical insights, they capture not just traffic but the right kind of attention.
It’s all about making sure their content resonates with what users are searching for, and reinforcing their credibility in the process.
At Concurate, we take a similar expert-driven approach—helping businesses create content that not only attracts visitors but also builds lasting trust and authority. We turn insights into action, empowering your brand to grow and stand out in the digital space.
Want to transform your content into a growth engine? Let’s collaborate and make your business a leader in your industry.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
