For any business, big or small, showing up on search engines means more visitors, leads, and sales.
Zoho has mastered this game, pulling in over 8.7M visitors every month with smart keyword targeting, strong backlinks, and a solid content plan.
From branded dominance to high-intent keyword targeting and a stellar backlink profile, Zoho’s SEO strategy is one worth dissecting.
So, if you’re looking to steal some winning tactics, here’s how you can level up your SEO game like Zoho.
Zoho’s SEO Snapshot
| Organic Traffic (Monthly) | 8.7M |
| Domain Rating (DR) | 91 |
| Backlinks | 5.8M |
Zoho Ranks for Every Search Intent
#1 Branded searches: 6.7M visits (Users already familiar with the brand)
#2 Non-branded searches: 2M visits (Capturing users before they know the brand)
#3 Informational searches: 5.4M visits (Users seeking knowledge and insights)
#4 Navigational searches: 6.7M visits (Users looking for a specific website or page)
#5 Commercial searches: 4.2M visits (Users researching before making a purchase)
You might like to read this as well: Monday SEO Analysis: How They Get 2M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Zoho Mail | zoho mail | 1 | 1,197,644 |
| Zoho Homepage | zoho | 1 | 799,468 |
| Zoho Mail Login | zoho mail login | 1 | 608,724 |
| Zoho Login | zoho login | 1 | 586,710 |
| Zoho Payroll Academy | tax concept | 1 | 349,153 |
| Zoho Books India | zoho books | 1 | 289,424 |
| Zoho People | zoho people | 1 | 170,865 |
| Zoho CRM | zoho crm | 1 | 137,565 |
| Zoho CRM Login | zoho crm login | 1 | 133,997 |
| Zoho Books | zoho books | 1 | 129,277 |
#1 Zoho Mail’s homepage secures the #1 spot for “Zoho Mail,” driving massive traffic from users looking for Zoho’s email services. This page alone attracts over 1.1 million monthly visits, reinforcing Zoho’s dominance in the email market.
#2 The Zoho homepage ranks #1 for the broad keyword “Zoho,” pulling in nearly 800K visits per month. This showcases strong brand recognition and high navigational search demand from users already familiar with the platform.
#3 Login-related pages like “Zoho Mail Login” and “Zoho CRM Login” claim the top positions for transactional queries, ensuring easy access for existing users while driving significant organic traffic.
Zoho Ranks for Branded and High-Volume Keywords
#1 Branded searches like “Zoho” and “Zoho Mail” ensure a steady flow of traffic from users directly searching for the platform, reinforcing Zoho’s authority in the SaaS space.
#2 Product-specific keywords such as “Zoho Books” and “Zoho CRM” help capture high-intent users actively looking for business solutions, translating into potential conversions.
#3 Informational content like “What is tax?” leverages massive search volume, bringing in new visitors who may later explore Zoho’s business tools and services.
Global Traffic Domination
Top Traffic Sources
#1 India – 4.4M visits/month (50.1% of total traffic)
#2 United States – 1.1M visits/month (12.4%)
#3 United Kingdom – 263.5K visits/month (3.0%)
#4 Brazil – 255.7K visits/month (2.9%)
#5 United Arab Emirates – 185.4K visits/month (2.1%)
India drives the majority of the traffic, contributing over half of the total visits, showcasing a strong foothold in the region.
The United States follows with a significant share, while the UK, Brazil, and UAE add to a well-distributed global reach.
Zoho’s Backlink Profile
| Metric | Value |
| Total backlinks | 5.8M |
| Referring Domains | 82.9K |
| High-Authority Links | Links from Google, Apple, Microsoft, WordPress, Wikipedia |
Zoho’s extensive backlink profile, with 5.8M total backlinks and 82.9K referring domains, highlights its strong authority in the SaaS space.
High-authority links from Google, Apple, Microsoft, WordPress, and Wikipedia further solidify its credibility, ensuring better search visibility and trust among users.
Traffic Breakdown
| Source | Value |
| Organic Search | 8.7M |
| Paid Search | 67.5K |
Zoho’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Moderate)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 69ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
Zoho’s Core Web Vitals indicate strong performance in stability, with a perfect CLS score of 0, ensuring a smooth user experience with no unexpected layout shifts.
However, LCP at 1.9s suggest there’s room for improvement in load speed
Here’s How You Can Steal Zoho’s SEO Strategy
1. Dominate Branded and High-Intent Keywords
Zoho ranks at #1 for high-intent queries like “Zoho,” “Zoho Mail,” and “Zoho CRM,” ensuring that users searching for their services land directly on their pages. This approach secures a steady flow of branded search traffic, reinforcing brand authority and trust.
2. Build a Content Strategy That Captures Every Search Intent
Zoho’s organic strategy isn’t just about branded searches; it also ranks for informational and commercial queries. Their Payroll Academy page, ranking for “tax concept,” is a perfect example of using high-volume informational content to attract new users.
Businesses can achieve this by creating top-funnel content that answers industry-related questions, leveraging the pillar-cluster model for depth, and optimizing for FAQ-rich snippets to enhance SERP presence.
3. Earn Backlinks from High-Authority Domains
With over 5.8M backlinks from Google, Apple, Microsoft, WordPress, and Wikipedia, Zoho has built an impenetrable backlink fortress that boosts its authority and rankings. To strengthen domain authority, brands should focus on earning links from industry-relevant sites through guest blogging.
4. Optimize for Core Web Vitals & Mobile Performance
Zoho’s CLS score of 0 ensures a glitch-free user experience, while an LCP of 1.9s suggests it still has room for speed improvements. Performance optimization leads to higher engagement and lower bounce rates.
5. Leverage Global SEO for Maximum Reach
Zoho’s traffic breakdown shows 50.1% of its visitors come from India, followed by the U.S., UK, Brazil, and UAE. By targeting multiple regions, Zoho ensures its SaaS products reach a wide, global audience.
To expand internationally, brands should implement hreflang tags to cater to different languages, optimize content for regional keywords, and create localized landing pages to improve conversions in specific markets.
Before We Go
Zoho has cracked the SEO game, bringing in millions of organic visitors every month.
They rank for high-intent keywords, attract quality backlinks, and optimize every touchpoint for the best user experience.
If you’re aiming for long-term SEO success, it’s time to take notes from Zoho’s playbook.
Expert-driven SEO growth is the key to ranking higher, attracting the right audience, and turning visitors into customers. If you’re ready to level up and see real results, it’s time to partner up and build a strategy that works for your business.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
