You’ve written guides, glossary pages, and product posts.
But your organic traffic graph? Still flat.
Meanwhile, Yubico’s bringing in 130K+ visitors a month; without throwing cash at ads or content farms.
Here’s how they did it; and how your security SaaS can too.
Yubico’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 134K |
| Domain Rating (DR) | 84 |
| Backlinks | 193K |
How Yubico Captures Traffic: Breaking Down the Sources
#1 Branded searches: 124.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 9.9K visits (Capturing users before they know the brand)
#3 Informational searches: 125.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 101.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 122.9K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Yubico’s Success
| Page | Keyword | Position | Monthly Traffic |
| Yubico Homepage | yubikey | 1 | 90,333 |
| German YubiKey Page | yubikey | 1 | 7,742 |
| Japanese YubiKey Page | yubikey | 1 | 4,878 |
| Products Page | yubikeys | 2 | 4,043 |
| French YubiKey Page | yubikey | 1 | 2,842 |
| YubiKey 5C NFC | yubikey 5c nfc | 1 | 2,472 |
| Security Key Page | yubico u2f security key | 3 | 2,258 |
| Swedish Products Page | yubikey | 1 | 2,174 |
| Spanish YubiKey Page | yubikey | 1 | 1,908 |
| SIM Swap Glossary | what is sim swapping | 4 | 1,649 |
Yubico’s Key Traffic Drivers
#1 The homepage dominates, ranking #1 for “YubiKey” and capturing users already familiar with the brand. A kickass homepage for your SaaS website can set the foundation for better engagement, conversions, and search rankings.
#2 Product pages reinforce authority, with dedicated pages for “YubiKey 5C NFC” and “Security Key” drawing in high-intent buyers.
#3 Regional pages expand reach, with German, French, and Japanese versions ranking well for “YubiKey” in their respective markets.
Yubico Wins with Search Intent
#1 Brand-driven searches fuel traffic, as “YubiKey” remains the core term users associate with security keys.
#2 Glossary content attracts researchers, with “What is SIM swapping” bringing in users seeking cybersecurity insights.
#3 Tactical product searches convert, with keywords like “YubiKey 5 NFC” pulling in users ready to purchase.
A well-planned SEO and content strategy ensures your content aligns with user intent and delivers value at every stage of the funnel.
Yubico’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 193K |
| Referring Domains | 12.7K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon, Adobe |
Insights
#1 Yubico has secured backlinks from major tech giants like Google, Apple, and Microsoft, reinforcing its credibility in the cybersecurity space.
#2 With 12.7K referring domains, Yubico benefits from a diverse link profile, signaling strong trust and authority across multiple industries.
Go All-In on Localized SEO
Yubico’s regional pages crush it in Germany, France, Japan, and beyond. Why? Because they actually invest in local content.
| Country | Monthly Visits | % of Traffic |
| United States | 57.7K | 43.0% |
| Germany | 9.8K | 7.3% |
| United Kingdom | 8.8K | 6.5% |
| India | 5.8K | 4.4% |
| Japan | 5.5K | 4.1% |
Your move:
#1 If you serve multiple markets, invest in localized content for top geos
#2 Optimize for region-specific keywords (not just direct translations!)
#3 Start small: Pick one high-value country first, then scale
Pro Tip: Win one market. Then replicate across regions.
Yubico’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 64ms (Excellent)
Source: PageSpeed Insights
#1 Yubico’s LCP of 1.3s ensures fast-loading pages, enhancing user experience and reducing bounce rates.
#2 With an excellent CLS of 0.01 and INP of 64ms, the site maintains visual stability and smooth interactions, crucial for usability and conversions.
Traffic Breakdown
| Source | Value |
| Organic Search | 134K |
| Paid Search | 366 |
Paid Ad Keywords That Drive Conversion
Yubico prioritizes security-focused searches, bidding on terms like “fido u2f security key” and “hardware security key” to capture users seeking strong authentication solutions.
Top Keywords Yubico Is Bidding On:
#1 “fido u2f security key”
#2 “hardware security key”
#3 “go/securitycode”
#4 “u2f key”
#5 “fips key”
#6 “yubikey 5c”
#7 “oath hardware token”
Insights
#1 The inclusion of branded keywords like “YubiKey 5C” ensures visibility among high-intent buyers already familiar with their products.
#2 Targeting niche technical terms such as “FIPS key” and “OATH hardware token” positions Yubico as a go-to provider for compliance-driven security needs.
5 Reasons Yubico Gets 130K+ Organic Monthly Visits
#1 Leverage In-Depth Informational Guides
Educational pages like the SIM Swap Glossary rank high, drawing attention from users seeking specific cybersecurity insights.
What Yubico Did Right:
1. Created technical guides answering industry-specific questions.
2. Published glossary pages for cybersecurity terms (perfect for SEO).
3. Optimized content for informational queries, not just sales.
How You Can Do the Same:
1. Build a glossary of key industry terms (perfect for attracting researchers).
2. Publish 2,000+ word technical guides that solve real user problems.
3. Link these resources to your product pages for seamless conversion.
Takeaway: Authority isn’t claimed; it’s earned through educational, high-value content.
#2 Own Mid-Funnel Discovery with Category Terms
Yubico ranks #7 for “OTP” (One-Time Password), a broad but crucial security keyword searched by IT teams and compliance leads.
Why? Because mid-funnel buyers want education; not a sales pitch.
What Yubico Did Right:
- Created top-ranking pages targeting mid-funnel queries like “OTP” and “multi-factor authentication.”
- Included explainer content, diagrams, and real-world examples to educate the reader.
- Embedded subtle product positioning within value-first content.
How You Can Apply This:
- Target industry terms your audience is trying to understand, not just branded keywords.
- Create high-quality explainers with visuals, stats, and internal links to product pages.
- Add intent-aligned CTAs like “Explore how [Product] enables OTP in your org.”
Takeaway: Mid-funnel education builds trust; and moves readers one click closer to your product.
#3 Rank for Educational Pain Points with Authority
Yubico ranks #1 for “certification based authentication” and #4 for “phishing resistant mfa“; attracting highly targeted users looking for secure, standards-based login solutions.
Why? Because pain-point queries = buyer urgency.
What Yubico Did Right:
- Targeted high-intent, compliance-driven keywords related to authentication and security protocols.
- Created educational content that solves problems; not just promotes product features.
- Positioned itself as the trusted voice in security education with supporting blog content and documentation.
How You Can Apply This:
- Identify key pain-point phrases your audience is Googling (e.g., “zero trust implementation,” “FIDO2 vs. OTP”).
- Build authoritative, expert-driven content that answers those queries in detail.
- Add subtle product mentions and internal CTAs to drive conversion from trust, not hype.
Takeaway: Help users solve security headaches first; and they’ll trust you with their stack later.
Grow Your Security SaaS with SEO That Builds Trust and Drives Revenue
At Concurate, we specialize in helping security-focused SaaS companies turn organic search into a real growth channel.
We create expert-led, intent-driven content that captures the right buyers, earns trust, and drives conversions. Whether you need product-led SEO, buyer-focused resources, or a content strategy that scales with your business, we make every piece count.
Curious where your SEO could be stronger? We will review your top pages and send you three specific ways to boost rankings, traffic, and pipeline. Let’s collaborate.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Yubico’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Yubico Inc. All trademarks mentioned are the property of their respective owners.
