You’ve written guides, glossary pages, and product posts.
But your organic traffic graph? Still flat.
Meanwhile, Yubico’s bringing in 130K+ visitors a month; without throwing cash at ads or content farms.
Here’s how they did it; and how your security SaaS can too.
Yubico’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 134K |
| Domain Rating (DR) | 84 |
| Backlinks | 193K |
How Yubico Captures Traffic: Breaking Down the Sources
#1 Branded searches: 124.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 9.9K visits (Capturing users before they know the brand)
#3 Informational searches: 125.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 101.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 122.9K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Yubico’s Success
| Page | Keyword | Position | Monthly Traffic |
| Yubico Homepage | yubikey | 1 | 90,333 |
| German YubiKey Page | yubikey | 1 | 7,742 |
| Japanese YubiKey Page | yubikey | 1 | 4,878 |
| Products Page | yubikeys | 2 | 4,043 |
| French YubiKey Page | yubikey | 1 | 2,842 |
| YubiKey 5C NFC | yubikey 5c nfc | 1 | 2,472 |
| Security Key Page | yubico u2f security key | 3 | 2,258 |
| Swedish Products Page | yubikey | 1 | 2,174 |
| Spanish YubiKey Page | yubikey | 1 | 1,908 |
| SIM Swap Glossary | what is sim swapping | 4 | 1,649 |
Yubico’s Key Traffic Drivers
#1 The homepage dominates, ranking #1 for “YubiKey” and capturing users already familiar with the brand. A kickass homepage for your SaaS website can set the foundation for better engagement, conversions, and search rankings.
#2 Product pages reinforce authority, with dedicated pages for “YubiKey 5C NFC” and “Security Key” drawing in high-intent buyers.
#3 Regional pages expand reach, with German, French, and Japanese versions ranking well for “YubiKey” in their respective markets.
Yubico Wins with Search Intent
#1 Brand-driven searches fuel traffic, as “YubiKey” remains the core term users associate with security keys.
#2 Glossary content attracts researchers, with “What is SIM swapping” bringing in users seeking cybersecurity insights.
#3 Tactical product searches convert, with keywords like “YubiKey 5 NFC” pulling in users ready to purchase.
A well-planned SEO and content strategy ensures your content aligns with user intent and delivers value at every stage of the funnel.
Yubico’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 193K |
| Referring Domains | 12.7K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon, Adobe |
Insights
#1 Yubico has secured backlinks from major tech giants like Google, Apple, and Microsoft, reinforcing its credibility in the cybersecurity space.
#2 With 12.7K referring domains, Yubico benefits from a diverse link profile, signaling strong trust and authority across multiple industries.
Go All-In on Localized SEO
Yubico’s regional pages crush it in Germany, France, Japan, and beyond. Why? Because they actually invest in local content.
| Country | Monthly Visits | % of Traffic |
| United States | 57.7K | 43.0% |
| Germany | 9.8K | 7.3% |
| United Kingdom | 8.8K | 6.5% |
| India | 5.8K | 4.4% |
| Japan | 5.5K | 4.1% |
Your move:
#1 If you serve multiple markets, invest in localized content for top geos
#2Optimize for region-specific keywords (not just direct translations!)
#3 Start small: Pick one high-value country first, then scale
Pro Tip: Win one market. Then replicate across regions.
Yubico’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 64ms (Excellent)
Source: PageSpeed Insights
#1 Yubico’s LCP of 1.3s ensures fast-loading pages, enhancing user experience and reducing bounce rates.
#2 With an excellent CLS of 0.01 and INP of 64ms, the site maintains visual stability and smooth interactions, crucial for usability and conversions.
Traffic Breakdown
| Source | Value |
| Organic Search | 134K |
| Paid Search | 366 |
Paid Ad Keywords That Drive Conversion
Yubico prioritizes security-focused searches, bidding on terms like “fido u2f security key” and “hardware security key” to capture users seeking strong authentication solutions.
Top Keywords Yubico Is Bidding On:
#1 “fido u2f security key”
#2 “hardware security key”
#3 “go/securitycode”
#4 “u2f key”
#5 “fips key”
#6 “yubikey 5c”
#7 “oath hardware token”
Insights
#1 The inclusion of branded keywords like “YubiKey 5C” ensures visibility among high-intent buyers already familiar with their products.
#2 Targeting niche technical terms such as “FIPS key” and “OATH hardware token” positions Yubico as a go-to provider for compliance-driven security needs.
How You Can Steal Yubico’s SEO Playbook
#1 Own Your Branded Search (Even If No One Knows You Yet)
Yubico gets 124K+ visits/month just from people searching for “YubiKey.”
How Yubico Wins:
1. Dominated branded queries with dedicated product and category pages.
2. Created “YubiKey for [Industry]” pages to capture niche searches.
3. Turned sales collateral into SEO assets (guides, comparisons, and case studies).
How You Can Steal This Playbook:
1. Create “[YourBrand] + Use Case” pages (e.g., “[YourProduct] for IT Security Teams”).
2. Turn BOFU content into lead magnets; guides your sales team can share.
3. Get your founder active on LinkedIn. Personal brands fuel branded search.
Takeaway: Branded search isn’t just about awareness—it’s about controlling your narrative and converting high-intent traffic.
#2 Dominate with Localized Content (Not Just Translations)
Yubico’s regional pages (German, Japanese, French, Spanish, Swedish) all rank #1 for “yubikey.”
What Yubico Did Right:
1. Built dedicated subdirectories (/de, /jp, /fr) instead of just translating pages.
2. Localized content for regional search intent, not just language.
3. Prioritized visibility in country-specific search engines (Google.jp, Google.de, etc.).
How You Can Replicate This:
1. Start with one high-value country. Build, optimize, then scale.
2. Use native-language testimonials, pricing, and legal notices.
3. Get local backlinks (industry blogs, regional tech sites) to boost authority.
#3 Leverage In-Depth Informational Guides
Educational pages like the SIM Swap Glossary rank high, drawing 1.6K visits from users seeking specific cybersecurity insights.
What Yubico Did Right:
1. Created technical guides answering industry-specific questions.
2. Published glossary pages for cybersecurity terms (perfect for SEO).
3. Optimized content for informational queries, not just sales.
How You Can Do the Same:
1. Build a glossary of key industry terms (perfect for attracting researchers).
2. Publish 2,000+ word technical guides that solve real user problems.
3. Link these resources to your product pages for seamless conversion.
Takeaway: Authority isn’t claimed; it’s earned through educational, high-value content.
#4 Optimize for Product-Specific Searches
Pages for “YubiKey 5C NFC” and “Security Key” rank on top, converting users with clear product details and CTAs.
Why? Because buyers search for specific products; not just categories.
What Yubico Did Right:
1. Optimized for product-focused keywords (not just generic “security keys”).
2. Used high-traffic blog posts to funnel users into product pages.
3. Matched search intent with CTAs (e.g., “Buy Now,” “Compare,” “Learn More”).
How You Can Apply This:
1. Optimize product pages for buy-ready terms. Feature lists aren’t enough.
2. Build internal links from high-traffic blogs to key product pages.
3. Use clear CTAs based on intent (educate first, then convert).
Takeaway: Buyers don’t browse; they search. Make sure they find exactly what they need.
#5 Get 30 High-Value Backlinks (Not Random Ones)
Yes, Yubico has backlinks from Microsoft, Apple, and Google. But you don’t need thousands of links; just the right ones.
What Yubico Did Right:
#1 Earned links from authority sources (big brands, media, security blogs).
#2 Created high-value content that deserved citations.
#3 Published case studies and industry reports that got referenced.
How You Can Build Authority Without Outreach Spam:
#1 Publish case studies featuring real customer wins.
#2 Get your founder quoted in cybersecurity blogs.
#3 Create an industry report (journalists love citing fresh data).
Pro Tip: It’s not about volume; it’s about getting backlinks from the right places.
Want a Custom SEO Playbook for Your Security SaaS?
Youbico have built an SEO strategy that fuels trust, traffic, and conversions.
1. Branded search? Locked in.
2. Localized content? Ranking #1.
3. Industry authority? Cemented.
Now it’s your turn.
We help security SaaS companies build SEO that ranks and converts; without needing Yubico’s backlink empire or their budget.
Get a free SEO teardown of your strategy.
We’ll show you 3 ways to stop spending on content that doesn’t convert; no fluff.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
