You’re scaling a SaaS company in 2024. You’ve got good content. You’ve ticked the SEO basics.
But your organic traffic? Stuck in neutral.
Meanwhile, Wiz is pulling in 50,000+ organic visits per month. They’re owning the buyer journey; from top-of-funnel awareness to product-ready intent.
In this breakdown, we’ll look into how exactly did they do it and what your team can apply today.
Wiz’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 50K |
| Domain Rating (DR) | 79 |
| Backlinks | 7.8M |
How Wiz Captures Traffic: Breaking Down the Sources
#1 Branded searches: 25K visits (Users already familiar with the brand)
#2 Non-branded searches: 24.9K visits (Capturing users before they know the brand)
#3 Informational searches: 47.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 40.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 16.3K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Wiz’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | wiz | 1 | 17,644 |
| What is a CNAPP? | cnapp | 2 | 2,253 |
| Careers | wiz careers | 1 | 1,004 |
| What is CSPM? | cspm | 3 | 954 |
| Container Security Tools | container security tools | 1 | 870 |
| What is Container Security? | container security | 2 | 840 |
| What is DSPM? | dspm | 1 | 785 |
| DeepSeek Database Leak | leak | 1 | 692 |
| About Wiz | assaf rappaport | 11 | 626 |
| What is ASPM? | aspm | 1 | 604 |
#1 Wiz’s homepage dominates, ranking #1 for “wiz” and pulling in users who are already familiar with the brand.
#2 Educational content fuels visibility, with academy pages on CNAPP, CSPM, and DSPM ranking for key cybersecurity terms.
#3 Research-driven insights attract attention, as the DeepSeek database leak report secures a top spot for high-volume searches.
Wiz Wins with Search Intent
#1 Job seekers actively search “wiz careers,” leading them straight to the company’s hiring page.
#2 Cybersecurity professionals rely on Wiz’s in-depth academy content, reinforcing its authority in cloud security.
#3 The “about” page ranks for the CEO’s name, capitalizing on brand recognition and executive visibility.
Wiz’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 7.8M |
| Referring Domains | 8.1K |
| High-Authority Links | Links from Apple, Wikipedia, Microsoft, Github |
Insights
#1 Wiz has secured high-authority backlinks from major tech giants like Apple, Microsoft, and Github, strengthening its credibility in the cybersecurity space.
#2 With 7.8M backlinks from 8.1K referring domains, Wiz demonstrates a strong and diverse link profile, signaling trust and industry recognition.
Wiz’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.8s (Great)
Cumulative Layout Shift (CLS): 0.03 (Great)
Interaction to Next Paint (INP): 162ms (Moderate)
Source: PageSpeed Insights
Insights
#1 Wiz’s LCP of 0.8s ensures fast load times, delivering a seamless user experience.
#2 While CLS is excellent, the INP of 162ms indicates room for improvement in responsiveness.
Wiz’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 49.8K | 55.7% |
| India | 8.2K | 9.1% |
| United Kingdom | 4.2K | 4.7% |
| Israel | 3.7K | 4.1% |
| Canada | 1.9K | 2.2% |
Insights:
#1 The U.S. dominates Wiz’s traffic, contributing over half of all visits, showing strong market presence.
#2 India and the U.K. show notable growth, indicating increasing global adoption of Wiz’s solutions.
Traffic Breakdown
| Source | Value |
| Organic Search | 50K |
| Paid Search | 568 |
Paid Ad Keywords That Drive Conversion
Wiz bids on “cnapp” and “cnaap,” reinforcing its authority in the Cloud-Native Application Protection Platform (CNAPP) space.
Top Keywords Wiz Is Bidding On:
#1 “cnapp”
#2 “azure defender”
#3 “cloud security monitoring”
#4 “aws container security”
#5 “cnaap”
#6 “cloud posture management”
#7 “aws multi account strategy”
Insights
#1 Targeting Major Cloud Ecosystems: Keywords like “azure defender” and “aws container security” show Wiz’s strategic focus on Microsoft Azure and AWS users.
#2 Security & Compliance Focus: Bidding on “cloud security monitoring” and “cloud posture management” highlights Wiz’s intent to capture businesses prioritizing cloud security governance.
3 Things To Learn From Wiz’s SEO Strategy
#1 Turn Knowledge into Category Ownership (Not Just Rankings)
Wiz ranks for CNAPP, CSPM, and container security by creating in-depth, keyword-focused academy pages. These pages capture high-intent searches and position Wiz as a thought leader in cloud security.
Wiz SEO Power Play:
● Created standalone educational content hubs targeting category-defining terms.
● Built authoritative, evergreen pages that educate, rank, and convert.
● Structured content to satisfy informational + transactional intent.
SaaS Playbook: How to Apply This
● Build topic clusters around your core product themes.
● Create 2,000+ word explainer pages on high-value keywords your buyers Google (e.g., “API security best practices”).
● Use visuals, diagrams, and glossary callouts to boost engagement.
#2 Turn Knowledge into Category Ownership (Not Just Rankings)
Wiz ranks #1 for data risk management and cloud security architecture by publishing comprehensive, keyword-optimized content that educates technical buyers while subtly showcasing their platform’s capabilities.
Wiz SEO Power Play:
● Developed deep-dive, educational content targeting high-value, strategic terms.
● Positioned their brand as a knowledge authority in cloud and data security.
● Crafted content to bridge awareness, evaluation, and conversion stages.
SaaS Playbook: How to Apply This
● Identify 2–3 category-defining terms where you want long-term leadership.
● Build 1,500–2,500 word pages that combine education, industry context, and subtle product alignment.
● Use internal linking to connect these pages to case studies, product tours, and ROI content.
#3 Capture Competitor Search Demand Before They Do
Wiz bids on keywords like “Container security,” positioning itself as an alternative to major cloud security solutions.
Wiz SEO Power Play:
● Created comparison and alternative pages targeting major platforms.
● Optimized pages for high buying intent with strong CTAs.
● Used ad campaigns and organic strategy to dominate brand-adjacent queries.
SaaS Playbook: How to Apply This
● Build pages like “[Competitor] Alternatives” and “[Competitor] vs [Your Tool]”.
● Optimize for both SEO and conversion: include feature comparisons, customer quotes, and CTA buttons.
● Use Google Ads to test headline variations and gather keyword data.
● Cross-link these pages from high-traffic blog posts and landing pages.
Your Buyers Are Searching. Will They Find You or Your Competitor?
At Concurate, we write content that dominate the SERP, drive demos, and make your competitors sweat.
If your current SEO strategy feels like a cost center (instead of a pipeline engine); we should talk.
Book a teardown. We’ll dissect your SEO, show you exactly what’s holding you back, and give you 3 revenue-first moves you can implement immediately.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Wiz’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Wiz Inc. All trademarks mentioned are the property of their respective owners.
