When I Work has established itself as a leader in employee scheduling and time tracking software, boasting a robust Domain Rating (DR) of 76 and attracting over 250K organic visits each month.
But what’s driving this success?
Their comprehensive platform offers features like efficient scheduling, seamless time tracking; catering to the needs of modern shift-based workplaces.
From high-performing login pages to insightful blog content on team building and employee appreciation, When I Work creates value at every touchpoint.
In this teardown, we analyze the exact SEO levers behind their traffic—from top keywords and page performance to paid search bets and technical health.
When I Work’s SEO Metrics
| Organic Traffic (Monthly) | 250K |
| Domain Rating (DR) | 76 |
| Backlinks | 27.6K |
How When I Work Captures Traffic: Breaking Down the Sources
#1 Branded searches: 217.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 31.7K visits (Capturing users before they know the brand)
#3 Informational searches: 65.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 220.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 171.5K visits (Users researching before making a purchase)
Key Learning: Strong branded search performance reflects When I Work’s authority, while a well-balanced mix of informational and commercial content captures broader search intent.
You might like to read this as well: Sling SEO: How They Get 140K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving When I Work’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://wheniwork.com/ | when i work | 1 | 156,853 |
| https://login.wheniwork.com/ | when i work login | 1 | 52,181 |
| https://wheniwork.com/blog/team-building-games | team bonding games | 2 | 6,583 |
| https://wheniwork.com/pricing | when i work | 1 | 3,565 |
| https://app.wheniwork.com/login | when i work | 1 | 3,459 |
| https://help.wheniwork.com/ | when i work | 1 | 3,248 |
| https://wheniwork.com/features/employee-scheduling-software | when i work | 1 | 2,875 |
| https://wheniwork.com/blog/employee-appreciation-ideas | employee appreciation | 6 | 1,298 |
| https://wheniwork.com/blog/how-to-keep-a-positive-attitude-at-work | positive attitude | 2 | 1,235 |
| https://login.wheniwork.com/register | when i work login | 1 | 1,088 |
When I Work’s Traffic Strategy
#1 The homepage pulls in major traffic, ranking #1 for “when i work” and attracting 156.8K monthly visits.
#2 Login pages provide seamless access, with the main login page securing 52.1K visits and a top position for “when i work login.”
#3 Informational content drives value, with the “team-building games” blog post ranking #2 and generating 6.5K visits.
When I Work Wins with Search Intent
#1 High-intent searches deliver results, with the pricing page capturing 3.5K monthly visits from users evaluating the platform.
#2 Strategic login pages boost engagement, with the app login page drawing 3.4K visits and ranking #1 for “when i work.”
#3 Targeted educational content performs well, with the “employee appreciation ideas” post bringing in 1.2K visits and ranking #6.
When I Work’s Global Reach: Where the Traffic Comes From
| Country | Monthly Visits | % of Total Traffic |
| United States | 249.3K | 79.8% |
| Canada | 27.7K | 8.9% |
| United Kingdom | 9.5K | 3.0% |
| Australia | 6.3K | 2.0% |
| India | 3.7K | 1.2% |
Insights
#1 Strong U.S. presence: Nearly 80% of total traffic comes from the United States, highlighting a strong domestic user base.
#2 Growth in India: Despite being a smaller market, India saw an increase in monthly visits, signaling potential for future growth.
Traffic Breakdown
| Source | Value |
| Organic Search | 250K |
| Paid Search | 737 |
When I Work’s Technical Health: Fast and Stable Performance
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.9s (Great)
Cumulative Layout Shift (CLS): 0.05 (Good)
Interaction to Next Paint (INP): 59ms (Excellent)
Source: PageSpeed Insights
Insights
#1 An LCP of 0.9s ensures users experience quick content visibility, reducing bounce rates.
#2 A low CLS of 0.05 reflects a stable interface, minimizing layout shifts and improving user satisfaction.
Paid Ad Keywords That Drive Conversion
Targeting Competitor Traffic: Bidding on “7shifts – schedule” shows a strategy to capture users exploring rival platforms.
PPC Strategy: Paid Search Insights
#1 “shared calendar app”
#2 “best schedule app”
#3 “scheduling template”
#4 “when i work schedule”
#5 “7shifts – schedule”
#6 “best time clock”
#7 “time sheet template excel”
Insights
#1 Emphasis on Scheduling Tools: Keywords like “best schedule app” and “scheduling template” align with core product offerings, reinforcing When I Work’s niche.
#2 Practical Solutions Focus: Terms like “time sheet template excel” and “best time clock” attract users seeking immediate, actionable resources.
5 Things to Learn From When I Work’s SEO Playbook
#1 Optimize for Branded Searches
When I Work capitalizes on strong brand recognition, with 217.6K monthly visits stemming from branded searches. Their homepage ranks #1 for the keyword “when i work,” drawing in over 150K visits. This demonstrates the power of building and maintaining a recognizable brand to drive organic traffic.
Learning: Invest in brand-building strategies to ensure your company becomes a go-to resource in your industry.
#2 Provide Seamless User Access
The platform’s login page ranks #1 for “when i work login,” attracting 52.1K monthly visits. By offering easy access to their services, When I Work enhances user experience and encourages repeat engagement.
Learning: Ensure your website’s navigation is intuitive, allowing users to find and access essential features effortlessly.
#3 Create Valuable Informational Content
Their blog post on “team-building games” ranks #2 for the keyword “team bonding games,” generating 6.5K monthly visits. This highlights the effectiveness of producing content that addresses common workplace challenges.
Learning: Develop content that provides practical solutions to your audience’s pain points, establishing your brand as a helpful resource.
#4 Focus on User Intent with Strategic Pages
The pricing page captures 3.5K monthly visits from users searching for “when i work,” indicating a high intent to evaluate the platform. By aligning content with user intent, When I Work effectively guides potential customers through the decision-making process.
Learning: Align your content strategy with the various stages of the buyer’s journey to meet user expectations and drive conversions.
#5 Leverage Technical Excellence
When I Work’s website showcases impressive technical health, with a Largest Contentful Paint (LCP) of 0.9s and a Cumulative Layout Shift (CLS) of 0.05, ensuring a smooth user experience.
Learning: Prioritize technical SEO aspects like site speed and stability to enhance user satisfaction and search engine rankings.
Before We Go
Most SaaS content tells. The best content proves.
At Concurate, we don’t just highlight what works. We help you create content that earns trust and drives results. From high-intent SEO to expert-led thought leadership, our strategies are backed by deep research, real expertise, and proven execution that moves your buyers.
If you’re ready to turn traffic into qualified demand and position your brand as the authority in your space, book a free strategy call.
We’ll help you identify the SEO gaps that matter and build content your audience won’t forget.
Disclaimer:
This article is an independent analysis based on publicly available data regarding When I Work’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by When I Work Inc. All trademarks mentioned are the property of their respective owners.
