Yesterday I came across a writing course by “Craft Your Content“.
Their tagline is “We Help You Make Your Writing Even Better”.
As a copywriter, I would definitely love to make my writing even better.
So I jumped in!
As part of the course, I was asked to fill out a questionnaire. Here are my answers:
Voice & Vision Questionnaire
1. The brand/name of my team is:
I am part of Team Concurate.
2. The tagline of my team is:
Content Marketing to Bring Revenue, Not Just Website Traffic
3. The web address is:
4. How long have you been doing this?
I joined the team on 3rd February 2020.
5. How did you get into this?
I am an Electronics and Telecommunications Engineer by qualification. I was also the Editor of my College Magazine.
I am a mom of two – 9 years old boy and 2 years old girl.
In the past, I have worked with TechMahindra, Infosys, Enbake full time. I took a career break to embark on the beautiful journey of motherhood.
In last ten years, I have done lot of social media on personal level.
Youtube Channel. Facebook Blog. Parenting blog.
My knack for writing eventually led me to Concurate, where I now work as a copywriter.
6. Why did you get into this?
It’s an opportunity for me to help people through my writing.
7. What skills do you bring to your business/brand table that lead to success?
Copywriting. Empathy. Understanding of User Experience and ability to enhance it.
8. In two or three speedy sentences, tell us about your business/brand:
Our company helps businesses bring systems in their companies, as that’s the only way to take the next big leap.
We help B2B companies make content that really grows their business, not just their website visits.
9. What about your business/brand makes you hit the snooze button and hide your head?
Hmm. I can’t think of anything at the moment.
10. What about your business/brand gets you out of bed in the morning?
When I see that people are reading what I write. Thanks to Google Analytics.
Seeing such a low bounce rate is a treat 🙂
I hope, the readers are benefitted from what I write.
Thanks a lot everyone for reading :)!
11. What are the biggest stumbling blocks you are experiencing with your business/brand currently?
Visibility to the target audience.
12. What are some other businesses or brands in your space that you look to either as 1) a mortal enemy and/or 2) someone simply doing something well?
Can’t think of any.
13. If you could pick your ideal reader/customer off the street, who would it be?
14. Why does this ideal reader/customer choose to work with you?
To overcome his challenges.
15. Why should they care?
If they don’t want to burn their fingers. We have burnt ours and we are here to save theirs.
16. How does your business/brand change or improve the world for your ideal customer?
Our ideal customer will be able to stop revenue leaks and grab more business opportunities once we help him bring systems in his business.
17. How will your ideal customer feel after they have purchased from or worked with you?
Let me tell you upfront that what we do is grunt work. It takes time to show the results.
18. What do you really sell to your customers, other than a product or deliverable?
We sell them better version of their own business.
19. What type of customer do you NOT like working with? What is it about them that is not a good fit for your business/brand?
We like to work with people who like boutique experience and not the ones who don’t care about our approach to work.
20. In an ideal world, how will content affect your business/brand?
Content is a medium to reach our target buyers. It allows us to express our internal culture and showcase our approach to work.
21. How often are you creating content?
Everyday.
22. Why is now the time for you to improve and focus on quality compelling content?
It’s always on our mind to write better to bring more value to our readers. I support my content with examples so that it’s easy to understand. Also, the suggestions in my content are actionable.
However, I am yet to discover the recipe to go viral 🙂
23. What would you rather no one mention about your current content?
Could not understand this question 🙁
24. What keeps you talking about your content for hours?
All our content is designed to benefit the readers. We create learning-based content through interviews with successful entrepreneurs, expert training, and my own first-hand experiences.
25. How often do you write?
Everyday. If I am not researching.
26. What do you not-love-so-much about your writing?
I wish that it was more compelling.
27. What do you not-love-so-much about other writing in your industry? Are there particular topics, phrases, or ideas that make you want to throw up in your mouth a little bit?
Nah.
28. If someone reads a piece of your content, what do you hope they will take away?
An actionable step to improve their business.
29. What are your Top 3 Priorities (high-level) for your business/brand right now?
- Creating value for our readers.
- Establishing thought leadership & building a community.
- Developing automation tools for sales and marketing.
30. What is your end game? How do you see the brand of your team succeeding?
Helping businesses grow their revenue 2x or more.
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31. If your team brand were your best friend, what five (5) words would you use to describe it?
Helpful. Intelligent. Experienced. Guide. Teacher.
Why should you care about this questionnaire?
Honestly, it depends on how the course unfolds in next 10 days.
Stay tuned with me to know more about it!
At Concurate, we help businesses create strategic, high-impact content that drives results. Whether it’s sales enablement, buyer psychology, or conversion-driven storytelling, we ensure your content resonates with the right audience.
If you need a content marketing strategy that delivers real business results, let’s connect over a short call. Block our calendar today.
