52,000 people land on SurveySparrow’s site every month.
They rank for fun searches like “This or That Questions,” technical ones like “What is SPSS?”, and even login pages for platforms like Meesho and Dream11.
It’s a mix that covers almost every type of search, whether someone’s curious, comparing tools, or just trying to log in somewhere.
So, what’s driving all this traffic? Let’s get into the details.
Survey Sparrow’s SEO Snapshot
| Organic Traffic (Monthly) | 52.2K |
| Domain Rating (DR) | 80 |
| Backlinks | 220K |
SurveySparrow Ranks for Every Search Intent
#1 Branded searches: 20K visits (Users already familiar with the brand)
#2 Non-branded searches: 32.1K visits (Capturing users before they know the brand)
#3 Informational searches: 45.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 18,8K visits (Users looking for a specific website or page)
#5 Commercial searches: 17.4K visits (Users researching before making a purchase)
You might like to read this as well: Vantage Circle SEO Analysis: How They Get 370K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| surveysparrow.com | surveysparrow | 1 | 12,091 |
| This or That Questions | this or that questions | 1 | 5,437 |
| Restaurant Review | review for restaurant, restaurant review sample | 1 | 3,106 |
| Meesho Login | meesho login | 4 | 2,626 |
| Questionnaires | types of questionnaire in research, questionnaire | 1 | 1,652 |
| Multiple Choice Questions | mcq type questions | 2 | 1,635 |
| What is SPSS? | what is spss software, spss software | 1 | 1,403 |
| Positive Review Examples | positive reviews examples, good positive review examples | 1 | 1,145 |
| Dream11 Login | dream11.com login | 4 | 1,134 |
| Mphasis Login | unified access mphasis | 3 | 1,005 |
SurveySparrow’s Winning Pages Strategy
#1 The homepage is a powerhouse, ranking #1 for “surveysparrow” and driving over 12,000 monthly visits from users actively seeking the brand. It’s a clear sign of strong brand recognition and trust.
#2 Engaging blog posts like “This or That Questions” attract top-of-funnel traffic, ranking #1 and pulling in users searching for fun, interactive content—perfect for SurveySparrow’s audience of survey creators.
#3 Login portals, such as Meesho and Dream11 logins, serve as high-traffic entry points, ensuring existing users can easily access their accounts; simplifying the user journey and boosting engagement.
SurveySparrow Excels at Search Intent
#1 Solution-seekers find value in educational content like “What is SPSS?”, ranking #1 for technical queries and positioning SurveySparrow as a go-to resource for data analysis and research tools.
#2 Practical guides, like “Restaurant Review” and “Positive Review Examples”, capture users looking to improve feedback collection, directly tying into SurveySparrow’s core offering of survey creation.
#3 Utility-driven posts, such as “Questionnaires” and “Multiple Choice Questions”, rank for high-intent keywords, pulling in users who are actively creating surveys—effectively converting readers into platform users.
Global Traffic Domination
SurveySparrow’s traffic map highlights a powerful global reach, with the United States leading the charge, contributing nearly a third of the total traffic.
However, India isn’t far behind, solidifying its position as a significant growth engine.
Top Traffic Sources
#1 United States – 57.9K visits/month (32.0% of total traffic)
#2 India – 52.2K visits/month (28.8%)
#3 Philippines – 35.1K visits/month (19.4%)
#4 United Kingdom – 6.3K visits/month (3.5%)
#5 Canada – 3.4K visits/month (1.9%)
SurveySparrow’s ability to dominate global traffic stems from smart strategies, including subtle SaaS growth hacks that help scale user acquisition across diverse markets.
SurveySparrow’s Backlink Profile
| Metric | Value |
| Total backlinks | 220K |
| Referring Domains | 6K |
| High-Authority Links | Links from Google, Apple, Microsoft, GitHub |
#1 These premium links from top tech companies signal strong industry credibility, helping the brand dominate competitive search spaces.
#2 With links from over 6K unique domains, SurveySparrow benefits from a diversified backlink profile.
Their backlink strategy could be further enhanced by showcasing customer success stories, following B2B SaaS case study best practices that drive trust and engagement.
Traffic Breakdown
| Source | Value |
| Organic Search | 52.8K |
| Paid Search | 80 |
SurveySparrow’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 96ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 SurveySparrow nails Core Web Vitals with an impressive 1.3s LCP and a near-perfect 0.01 CLS, ensuring users get a fast, smooth browsing experience.
#2 With an INP of just 96ms, SurveySparrow delivers lightning-quick responsiveness, making user interactions feel instant.
Paid Ad Keywords That Drive Conversions
Targeting Competitors & High-Intent Searches: SurveySparrow smartly bids on competitor terms like “Typeform pricing” and “Nice Satmetrix”, positioning itself directly in front of users actively comparing survey solutions.
Top Keywords SurveySparrow is Running Ads on
#1 ” typeform pricing”
#2 “net promoter score software”
#3 “sentiment analysis software”
#4 “surveysparrow login”
#5 “mobile survey”
#6 “create google survey”
#7 “feedback service”
#8 “feedback on website”
#9 “subjectline.com”
#10 “nice satmetrix”
Here’s How You Can Steal SurveySparrow‘s SEO Playbook
#1 Mastering Search Intent Across the Funnel
SurveySparrow nails search intent by ranking for a diverse range of queries, from branded and navigational searches to informational and commercial ones.
Whether users are comparing survey tools, looking for specific logins, or simply researching topics like “What is SPSS?”, SurveySparrow has a page optimized for every stage of the buyer’s journey.
#2 Leveraging Content Beyond Core Offerings
Instead of just focusing on surveys, SurveySparrow expands its content strategy to attract a broader audience. Pages like “This or That Questions” and “Positive Review Examples” rank #1 for fun and practical queries.
This strategy helps them dominate top-of-funnel traffic and build brand familiarity before users even consider purchasing.
#3 High-Authority Backlinks That Boost Credibility
SurveySparrow’s backlink game is strong, with 220K links from over 6K domains, including heavyweights like Google, Apple, and Microsoft.
Their backlink profile with both niche and high-authority domains helps them rank for competitive keywords effortlessly.
#4 Winning Global Traffic with a Local Edge
SurveySparrow isn’t just focused on one market, their SEO strategy has a global reach.
This approach allows them to scale traffic globally while tailoring content and ads to regional audiences, ensuring relevance across diverse markets.
#5 Combining Organic & Paid for Maximum Visibility
SurveySparrow doesn’t rely solely on organic traffic; they run targeted paid ads on high-intent keywords like “Typeform pricing” and “net promoter score software”.
By bidding on competitor terms and practical search queries, they ensure their brand shows up at critical decision-making moments.
Before We Go
From fun quiz ideas to login pages for platforms they don’t even own, they’ve mastered the art of being everywhere their audience might be.
SurveySparrow’s expert-driven strategy is built on understanding intent, diversifying content, and making such smart SEO moves.
Collaborate with us and results will follow.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
