52,000 people land on SurveySparrow’s site every month.

How? By ranking from pages most SaaS brands wouldn’t even bother to write, like:

● “Customer service memes.”
● “Creative award names.”
● “SPSS definition.”

These aren’t random blog plays. They’re an SEO machine; disguised as quirky content; designed to capture search intent at every stage of the funnel.

While most B2B SaaS companies are stuck writing “7 Benefits of Feedback Forms,” SurveySparrow ranks for high-volume keywords their ICP actually Googles; from product researchers to culture-first HR leaders.

If you’re a founder or CMO at a competing SaaS brand wondering:

• Why your content isn’t ranking or converting,
• How to attract traffic without chasing backlinks or publishing 20 posts a month;

Then you should take learning from Survey Sparrow.

Survey Sparrow’s SEO Snapshot

Organic Traffic (Monthly)	52.2K
Domain Rating (DR)	80
Backlinks	220K

SurveySparrow Ranks for Every Search Intent

#1 Branded searches: 20K visits (Users already familiar with the brand)

#2 Non-branded searches: 32.1K visits (Capturing users before they know the brand)

#3 Informational searches: 45.2K visits (Users seeking knowledge and insights)

#4 Navigational searches: 18,8K visits (Users looking for a specific website or page)

#5 Commercial searches: 17.4K visits (Users researching before making a purchase)

Top Pages Driving Traffic

Page	Keyword	Position	Monthly Traffic
This or That Questions	this or that questions	1	5,437
Restaurant Review	review for restaurant, restaurant review sample	1	3,106
Meesho Login	meesho login	4	2,626
Questionnaires	types of questionnaire in research, questionnaire	1	1,652
Multiple Choice Questions	mcq type questions	2	1,635
What is SPSS?	what is spss software, spss software	1	1,403
Positive Review Examples	positive reviews examples, good positive review examples	1	1,145
Dream11 Login	dream11.com login	4	1,134
Mphasis Login	unified access mphasis	3	1,005

SurveySparrow’s Winning Pages Strategy

#1 The homepage is a powerhouse, ranking #1 for “surveysparrow” and driving over 12,000 monthly visits from users actively seeking the brand. It’s a clear sign of strong brand recognition and trust.

#2 Engaging blog posts like “This or That Questions” attract top-of-funnel traffic, ranking #1 and pulling in users searching for fun, interactive content—perfect for SurveySparrow’s audience of survey creators.

#3 Login portals, such as Meesho and Dream11 logins, serve as high-traffic entry points, ensuring existing users can easily access their accounts; simplifying the user journey and boosting engagement.

SurveySparrow Excels at Search Intent

#1 Solution-seekers find value in educational content like “What is SPSS?”, ranking #1 for technical queries and positioning SurveySparrow as a go-to resource for data analysis and research tools.

#2 Practical guides, like “Restaurant Review” and “Positive Review Examples”, capture users looking to improve feedback collection, directly tying into SurveySparrow’s core offering of survey creation.

#3 Utility-driven posts, such as “Questionnaires” and “Multiple Choice Questions”, rank for high-intent keywords, pulling in users who are actively creating surveys—effectively converting readers into platform users.

Global Traffic Domination

SurveySparrow’s traffic map highlights a powerful global reach, with the United States leading the charge, contributing nearly a third of the total traffic.

However, India isn’t far behind, solidifying its position as a significant growth engine.

Top Traffic Sources

#1 United States – 57.9K visits/month (32.0% of total traffic)

#2 India – 52.2K visits/month (28.8%)

#3 Philippines – 35.1K visits/month (19.4%)

#4 United Kingdom – 6.3K visits/month (3.5%)

#5 Canada – 3.4K visits/month (1.9%)

SurveySparrow’s ability to dominate global traffic stems from smart strategies, including subtle SaaS growth hacks that help scale user acquisition across diverse markets.

SurveySparrow’s Backlink Profile

Metric	Value
Total backlinks	220K
Referring Domains	6K
High-Authority Links	Links from Google, Apple, Microsoft, GitHub

#1 These premium links from top tech companies signal strong industry credibility, helping the brand dominate competitive search spaces.

#2 With links from over 6K unique domains, SurveySparrow benefits from a diversified backlink profile.

Traffic Breakdown

Source	Value
Organic Search	52.8K
Paid Search	80

SurveySparrow’s Technical Health

Core Web Vitals (Desktop):

Largest Contentful Paint (LCP): 1.3s (Good)

Cumulative Layout Shift (CLS): 0.01 (Excellent)

Interaction to Next Paint (INP): 96ms (Good)

Source: PageSpeed Insights

Mobile Friendliness:  Moderate

#1 SurveySparrow nails Core Web Vitals with an impressive 1.3s LCP and a near-perfect 0.01 CLS, ensuring users get a fast, smooth browsing experience. 

#2  With an INP of just 96ms, SurveySparrow delivers lightning-quick responsiveness, making user interactions feel instant.

Paid Ad Keywords That Drive Conversions

Targeting Competitors & High-Intent Searches: SurveySparrow smartly bids on competitor terms like “Typeform pricing” and “Nice Satmetrix”, positioning itself directly in front of users actively comparing survey solutions.

Top Keywords SurveySparrow is Running Ads on

#1 ” typeform pricing” 

#2 “net promoter score software” 

#3 “sentiment analysis software” 

#4 “surveysparrow login” 

#5 “mobile survey” 

#6 “create google survey” 

#7 “feedback service” 

#8 “feedback on website” 

#9 “subjectline.com”

#10 “nice satmetrix”

5 Things to Learn from SurveySparrow‘s SEO Playbook

#1 The Content Double Play That Drives Traffic and Trust

SurveySparrow is quietly crushing SERPs with a dual-content strategy:

• A fun, engagement-heavy blog on “US History Trivia“ driving 6,192 visits/month,
• And a conversion-focused, high-intent guide on “Online Survey Tools“ pulling 3,724 visits/month with $17.8K traffic value and 110 referring domains.

What SurveySparrow Did Right:

• Balanced top-of-funnel content with bottom-of-funnel guides to attract users at every stage
• Leveraged high-DR content to rank with zero backlinks on some pages
• Targeted high-traffic, low-cost keywords to keep CAC low and ROI high

SaaS Playbook: Things to Learn:

• Blend entertaining + intent-driven blogs to maximize reach and engagement
• Use keyword clustering to create evergreen topic hubs around both TOFU and BOFU content
• Prioritize page performance over backlink chasing; especially if your DR is solid

Takeaway:

Smart SaaS brands win by publishing for both discovery and decision. When you balance viral, searchable content with conversion-optimized assets, you don’t just earn clicks; you win trust, rankings, and revenue.

#2 How SurveySparrow Turns Entertainment into Organic Growth

SurveySparrow’s SEO magic? Ranking for what no one else in SaaS dares to go after.

• Their “How Well Do You Know Me Questions“ blog draws 2,542 visits/month with just 15 backlinks.
• A playful “Customer Service Memes“ post racks up 2,177 visits/month, riding on humor with barely 35 backlinks.

These aren’t just pageviews; they’re awareness magnets with commercial upsell potential baked in.

What SurveySparrow Did Right:

• Created light, viral content around relatable workplace/social themes to drive TOFU traffic
• Targeted high-volume, low-competition keywords to outperform bigger-budget brands
• Embedded subtle product CTAs within engaging, shareable pages; think fun with function

SaaS Playbook: Things to Learn:

• Publish entertaining, trend-friendly content that your ICP would actually share in Slack
• Use low-barrier keywords to enter competitive markets without a massive link profile
• Tie back every “fun” blog to a product use case or brand message to nurture interest organically

Takeaway:

Content that entertains → content that spreads → content that sells.
SurveySparrow proves SaaS content doesn’t have to be boring to be strategic; the sweet spot is fun that funnels.

#3 The Underrated Power of Micro-Content to Rank & Retain

SurveySparrow nails the art of turning micro-moments into macro traffic wins.

• Their blog on “Fun Poll Questions” drives 1,025 visits/month from just 5 referring domains.
• The “Creative Award Names” article pulls in 901 visits/month, converting curiosity into brand discovery with only 59 domains linking in.

This is a playbook for building top-of-funnel traffic around bite-sized, share-worthy queries.

Their backlink profile with both niche and high-authority domains helps them rank for competitive keywords effortlessly.

#4 Combining Organic & Paid for Maximum Visibility

SurveySparrow doesn’t rely solely on organic traffic; they run targeted paid ads on high-intent keywords like “Typeform pricing” and “net promoter score software”.

By bidding on competitor terms and practical search queries, they ensure their brand shows up at critical decision-making moments. 

Stop Playing SEO Defense and Start Owning the SERP Like SurveySparrow

If you’re a SaaS founder, CMO, or growth-focused CEO wondering:

• Why your blog is ranking but not converting
• Why your TOFU content brings views but no demos
• Or why your competitors outrank you with half your budget

You don’t need more content. You need the right strategy.

At Concurate, we’ve helped SaaS brands build SEO moats by:

• Balancing fun, viral content with conversion-ready resources
• Reverse-engineering search intent to meet buyers exactly where they are
• Embedding SEO into product-led growth instead of siloing it in marketing

Let’s tear down your SEO playbook and rebuild it to drive pipeline, not just pageviews.

Book a free SEO teardown for your SaaS.
We’ll send you 3 actionable ideas to level up your content game; no fluff, no obligation, no upsell.

Because traffic should do more than climb.
It should convert. Consistently.

Collaborate with us and results will follow.

Disclaimer:

This article is an independent analysis based on publicly available data regarding SurveySparrow’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by SurveySparrow Inc. All trademarks mentioned are the property of their respective owners.