With over 2 million organic monthly visits, Squareup has built an SEO machine that doesn’t just capture clicks; it commands them.
Type in anything related to payments, card readers, or even how to start an online store, and there it is,
It’s not about chasing every keyword out there; it’s about being exactly where users need them, whether they realise it or not.
So, how did they pull this off?
Squareup’s SEO Snapshot
| Organic Traffic (Monthly) | 2M |
| Domain Rating (DR) | 93 |
| Backlinks | 16.8M |
Squareup Ranks for Every Search Intent
#1 Branded searches: 1.5M visits (Users already familiar with the brand)
#2 Non-branded searches: 474.3K visits (Capturing users before they know the brand)
#3 Informational searches: 1.2M visits (Users seeking knowledge and insights)
#4 Navigational searches: 1.3M visits (Users looking for a specific website or page)
#5 Commercial searches: 1.3M visits (Users researching before making a purchase)
You might like to read this as well: Workday SEO Analysis: How They Get 1.2M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Top Keyword | Position | Monthly Traffic |
| Square Homepage | square | 1 | 545,685 |
| Square Sign-In Help | square login | 1 | 355,284 |
| Square Point of Sale | square pos | 1 | 64,711 |
| Square Reader | square reader | 1 | 54,088 |
| Square Appointments | square appointments | 1 | 52,363 |
| Square Online Store | square online store | 1 | 31,526 |
| Square Payments | square payment processing | 1 | 31,415 |
| Square Merchant Services | square credit card processing | 1 | 24,783 |
| Square Payroll | square payroll | 1 | 23,552 |
| Square Help Center | square | 1 | 23,432 |
#1 The sign-in help page is a silent workhorse, ranking #1 for “square login” and pulling in over 350K monthly visitors; ensuring users never hit a roadblock when accessing their accounts.
#2 Product-specific pages like Square Reader and Square Point of Sale dominate searches, proving that Square isn’t just a brand; it’s a category leader for small business transactions.
#3 The online store and appointments pages aren’t just informational; they’re conversion engines. By ranking for intent-driven keywords like “square online store,” Square is winning over business owners ready to act.
Utilizing a comprehensive self-edit checklist can ensure that each piece resonates with its intended audience.
Global Traffic Domination
The U.S. is Squareup’s traffic powerhouse, but Japan’s solid numbers show it’s more than just a Western success story.
Top Traffic Sources
#1 United States – 2M visits/month (62.9% of total traffic)
#2 Japan – 316.2K visits/month (9.8%)
#3 Canada – 190.3K visits/month (5.9%)
#4 Australia – 184.8K visits/month (5.7%)
#5 United Kingdom – 124.3K visits/month (3.9%)
Squareup’s Backlink Profile
| Metric | Value |
| Total backlinks | 16.8M |
| Referring Domains | 176K |
| High-Authority Links | Links from Google, Apple, Microsoft, Wikipedia |
#1 Squareup’s strong content strategy and trusted brand status make it a magnet for high-quality links
#2 Squareup’s backlink game is unbeatable; with 176K referring domains, it’s not just about quantity but credibility.
Traffic Breakdown
| Source | Value |
| Organic Search | 2M |
| Paid Search | 3.1K |
Squareup’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.4s (Poor)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 359ms (Very Poor)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
The zero CLS is a win, but a faster, smoother experience is key to keeping users engaged!
Paid Ad Keywords That Drive Conversions
Squareup is targeting high-intent searches.
Keywords like “square card reader fees” and “credit card processing fees small business” show a focus on attracting businesses ready to compare costs and make purchasing decisions.
Top Keywords Squareup is Running Ads on
#1 “square card reader fees”
#2 “square pay”
#3 ” square invoices”
#4 “start a business online”
#5 “credit card scanner”
#6 “square bank account”
#7 “squarespace payment”
#8 “square free reader’
#9 “accepting credit card payments online”
#10 “credit card processing fees small business”
Here’s How You Can Steal Squareup’s SEO Playbook
#1 Own the Customer Journey at Every Stage
Squareup doesn’t just optimize for high-intent searches; it dominates across the entire funnel. From branded queries to broad industry searches, its content ecosystem nurtures users from awareness to conversion.
For businesses aiming to boost their brand presence similarly, exploring creative ways to leverage LinkedIn for brand building can make a significant impact.
Steal This: Cover every phase of the customer journey. Blog posts for discovery, landing pages for decision-making, and help center pages for retention.
#2 Leverage Product Pages as Conversion Powerhouses
Their product-specific pages (like Square Reader and Square Point of Sale) rank at the top, proving that well-optimized product pages can be just as powerful as blog content.
Steal This: Treat your product pages like landing pages; optimize for search intent, include strong CTAs, and provide real user benefits.
#3 Turn Help Center Pages into SEO Goldmines
Squareup’s “Sign-In Help” page alone racks up over 350K visitors per month. Why? Because users constantly search for troubleshooting solutions and Squareup ensures they find answers on its domain, not a competitor’s.
Steal This: Build an SEO-rich help center. Answer real customer pain points, optimize for problem-solving queries, and structure pages for easy discoverability.
#4 Win With a Balanced Backlink Strategy
With 16.8M backlinks and mentions from Google, Apple, and Microsoft, Squareup proves that authority is earned through trust, partnerships, and strategic link-building.
Steal This: Focus on quality over quantity. Seek authoritative industry mentions, guest posts, and partnerships that bring credibility, not just traffic.
#5 Run Paid Ads That Align With Organic Wins
Squareup’s ad strategy reinforces its organic dominance. High-intent paid keywords like “credit card processing fees small business” complement its top organic searches, ensuring no opportunity is left untapped.
Steal This: Align your PPC and SEO strategies. Identify high-performing organic keywords and double down on them with paid campaigns to maximize conversions.
Before We Go
Squareup’s SEO expert-driven strategy is about understanding what users want and delivering it better than anyone else.
From capturing high-intent traffic to turning help pages into SEO gold, Squareup ensures its brand stays top of mind for businesses worldwide.
Ready to make your brand stand out? Let’s collaborate.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
