SEO isn’t just about ranking—it’s about capturing demand at the right moment.
Serpstat has mastered this by targeting high-intent keywords, building a strong backlink profile, and optimizing technical performance to deliver a seamless user experience.
From ranking for competitive SEO tool-related searches to expanding its global reach, Serpstat turns search visibility into real business growth.
In this report, we’ll break down the key elements behind Serpstat’s SEO success—its top-performing pages, keyword strategy, backlink authority, and technical insights you can apply to your own strategy.
Let’s dive in and uncover what makes Serpstat a leader in the SEO space.
Serpstat’s SEO Snapshot
| Organic Traffic (Monthly) | 60.4K |
| Domain Rating (DR) | 79 |
| Backlinks | 2.6M |
Serpstat Ranks for Every Search Intent
#1 Branded searches: 22.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 37.7K visits (Capturing users before they know the brand)
#3 Informational searches: 45.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 24.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 25.4K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: SE Ranking SEO Analysis: How They Get 375K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| serpstat.com/ru/ | serpstat | 1 | 7,021 |
| serpstat.com/ | serpstat | 1 | 6,151 |
| serpstat.com/uk/ | серпстат | 1 | 4,278 |
| serpstat.com/page/ai-content-detection/ | ai checker | 9 | 3,647 |
| serpstat.com/rank-tracker/ | keyword rank tracker serp | 3 | 2,853 |
| serpstat.com/backlinks/ | backlink checker | 4 | 2,546 |
| serpstat.com/ru/blog/chto-takoe-seo-prodvizhenie-sajta/ | seo продвижение | 1 | 2,390 |
| serpstat.com/ru/blog/chto-takoe-kraud-ssylki-i-kraud-marketing/ | крауд ссылки | 2 | 2,375 |
| serpstat.com/competitor-analysis/ | competitor analysis tool | 11 | 1,937 |
| serpstat.com/blog/how-long-should-be-the-page-url-length-for-seo/ | url max length | 1 | 1,171 |
#1 Serpstat’s homepage secures the top spot for branded search, ranking #1 for “Serpstat,” ensuring strong visibility among users already familiar with the platform.
#2 Tool-specific pages like “AI Content Detection” and “Backlink Checker” rank for high-demand queries, attracting businesses and marketers looking for advanced SEO solutions.
#3 Niche-focused pages such as “Competitor Analysis” and “Keyword Rank Tracker” cater to professionals searching for insights into ranking performance and market competition.
Serpstat’s High-Performing Pages Dominate Key Search Segments
#1 High-intent keywords like “AI checker” and “backlink checker” position Serpstat as a reliable tool for SEO specialists looking for cutting-edge analytics.
#2 Navigational queries such as “Serpstat” and “крауд ссылки” funnel in users who are actively searching for specific SEO tools and resources.
#3 Industry-specific searches like “competitor analysis tool” and “keyword rank tracker” highlight Serpstat’s ability to cater to data-driven marketers and businesses seeking competitive insights.
Global Traffic Domination
Top Traffic Sources
#1 Ukraine – 23.9K visits/month (39.5% of total traffic)
#2 United States – 13K visits/month (21.6%)
#3 Russian Federation – 7.5K visits/month (12.4%)
#4 India – 4.1K visits/month (6.9%)
#5 Brazil – 2.4K visits/month (4.0%)
Ukraine leads with a dominant share of the traffic, representing nearly 40% of the total visits. The United States follows closely, contributing over 20% of the traffic, while the Russian Federation and India show steady contributions.
Brazil, although a smaller segment, continues to grow, signaling a rising interest in the region.
Serpstat’s Backlink Profile
| Metric | Value |
| Total backlinks | 2.6M |
| Referring Domains | 8.2K |
| High-Authority Links | Links from GitHub, Shopify,Medium |
#1 This large volume of backlinks helps to build its domain authority, ensuring high visibility and trustworthiness in search rankings.
#2 Serpstat’s backlink profile is further reinforced by high-authority links from well-established platforms.These links significantly enhance Serpstat’s SEO performance, improving its credibility and organic search presence.
Traffic Breakdown
| Source | Value |
| Organic Search | 60.5K |
| Paid Search | 9 |
Serpstat’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 51ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Excellent Core Web Vitals Performance
Serpstat’s Core Web Vitals are in great shape, with an LCP of 1.5s (Good) ensuring fast loading times, contributing to a positive user experience. A low LCP helps reduce bounce rates and enhances overall site engagement.
#2 Stable and Smooth User Experience
With a CLS of 0 (Excellent) and an INP of 51ms (Excellent), Serpstat provides a smooth and stable browsing experience. These low scores for layout shifts and interaction delays ensure that users can interact with the site without disruptions, boosting both usability and satisfaction.
Here’s How You Can Steal Serpstat’s SEO Playbook
#1 Dominate Both Branded and Non-Branded Keywords
Serpstat captures traffic from both branded and non-branded searches, ensuring visibility at every stage of the customer journey. To replicate this, focus on ranking for your brand name while also optimizing for industry-related keywords that attract new users.
#2 Build a High-Authority Backlink Profile
With 2.6M backlinks from 8.2K referring domains, Serpstat has established trust and credibility. Secure links from authoritative sites in your niche, just like Serpstat does with GitHub, Shopify, and Wix, to boost your domain authority and rankings.
#3 Optimize Technical SEO for Speed and Stability
Serpstat’s LCP of 1.5s and perfect CLS score of 0 provide a smooth, fast-loading experience. Focus on improving your site’s Core Web Vitals by reducing load times, eliminating layout shifts, and ensuring seamless user interactions.
#4 Leverage Global SEO to Expand Market Reach
Serpstat’s success isn’t limited to one region—it captures traffic from Ukraine, the U.S., Russia, India, and Brazil. To scale your SEO strategy, optimize your content for multiple regions, languages, and search behaviors to attract a global audience.
#5 Target High-Intent Users with Solution-Focused Content
Serpstat ranks for high-intent keywords like “backlink checker” and “SEO audit tool,” ensuring it attracts users actively searching for SEO solutions. Identify keywords with strong conversion potential and create in-depth content that directly answers user needs.
Before We Go
Serpstat’s SEO success is no accident—it’s built on strategic keyword targeting, a powerful backlink profile, and an optimized technical foundation that ensures a seamless user experience.
The best part? You don’t need Serpstat’s scale to implement these strategies. By focusing on high-intent keywords, securing authoritative backlinks, and optimizing for technical SEO, you can build a strong search presence and drive meaningful traffic.
At Concurate, we specialize in expert-driven SEO strategies that drive organic traffic and boost your brand’s visibility. Ready to scale your SEO game? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
