SendPulse has over 511K monthly organic visits, millions of backlinks, and a rock-solid domain authority of 86. But here’s what’s really interesting: their top-performing pages aren’t even about email marketing.
Instead, they rank for WhatsApp chatbots, Telegram premium features, and viral AI tools like Luzia.
While competitors fight for the same old keywords, SendPulse is pulling traffic from unexpected places and winning big. Here’s a detailed analysis of their SEO strategy.
SendPulse’s SEO Snapshot
| Organic Traffic (Monthly) | 511K |
| Domain Rating (DR) | 86 |
| Backlinks | 5.9M |
SendPulse Ranks for Every Search Intent
#1 Branded searches: 154.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 356.6K visits (Capturing users before they know the brand)
#3 Informational searches: 455.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 62.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 115.1K visits (Users researching before making a purchase)
You might like to read this as well: GoHighLevel SEO Analysis: How They Get 105K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| sendpulse.com/br/blog/luzia-whatsapp | numero da luzia whatsapp, contato da luzia | 4 | 13,482 |
| sendpulse.com/ru/blog/telegram-premium-for-business | что дает телеграм премиум, телеграм премиум | 1 | 10,125 |
| sendpulse.com/br | sendpulse | 1 | 9,963 |
| sendpulse.com/ | sendpulse | 1 | 9,917 |
| sendpulse.com/ru/support/glossary/dropshipping | дропшиппинг это | 1 | 7,174 |
| sendpulse.com/ru/blog/activate-comments-on-telegram-channels | как включить комментарии в телеграм канале | 3 | 6,857 |
| sendpulse.com/blog/whatsapp-text-formatting | how to change font style in whatsapp | 1 | 6,003 |
| sendpulse.com/ru/support/glossary/marketing | маркетинг, marketing | 1 | 5,988 |
| sendpulse.com/features/webpush | webpush notifications.com | 3 | 5,789 |
| sendpulse.com/br/features/chatbot/whatsapp | chatbot whatsapp, chat bot whatsapp | 1 | 5,683 |
#1 The WhatsApp Luzia Blog is a traffic goldmine, ranking #4 and pulling in thousands of users searching for Luzia’s contact information.
#2 Telegram Premium insights drive engagement, with the blog ranking #1 and attracting users eager to understand the benefits of Telegram’s premium features.
#3 The homepage anchors the brand, securing the #1 position for “SendPulse” and reinforcing authority among existing users.
SendPulse Wins with Search Intent
#1 Branded searches fuel direct traffic, with the homepage ranking #1 for “SendPulse” and ensuring strong brand recall.
#2 Educational content delivers results, as the blog post on WhatsApp text formatting ranks #1, capturing users searching for styling tips.
Expanding content beyond core services has proven effective, as seen with SendPulse’s high-performing pages on WhatsApp and Telegram topics. Staying informed through industry-leading resources can further enhance such strategies.
#3 Utility-driven searches convert, with pages like “Web Push Notifications” ranking #3 and drawing in businesses exploring notification solutions.
Global Traffic Domination
SendPulse’s traffic map paints an intriguing picture, Russia dominates the leaderboard, driving over 40% of total visits.
Top Traffic Sources
#1 Russian Federation – 208.7K visits/month (40.9% of total traffic)
#2 Brazil – 73.5K visits/month (14.4%)
#3 India – 48.5K visits/month (9.5%)
#4 United States – 23.6K visits/month (4.6%)
#5 Mexico – 18K visits/month (3.5%)
Brazil and India are rapidly gaining ground, indicating a rising demand for email marketing and automation tools in these markets.
These trends highlight massive opportunities for localized content and region-specific marketing strategies.
SendPulse’s Backlink Profile
| Metric | Value |
| Total backlinks | 5.9M |
| Referring Domains | 14.3K |
| High-Authority Links | Links from Google, Apple, Wikipedia, WordPress |
#1 With links from giants like Google, Apple, and Wikipedia, SendPulse is earning trust from the biggest names on the web.
#2 5.9M backlinks from 14.3K domains. That’s a serious link-building game, proving SendPulse knows how to dominate the SEO battlefield.
Traffic Breakdown
| Source | Value |
| Organic Search | 511K |
| Paid Search | 3.2K |
SendPulp’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.2s (Poor)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 76ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 With an LCP of 2.2s, SendPulse’s pages take a bit longer to fully load. While not disastrous, a speed boost could improve user experience and SEO rankings.
#2 A CLS of 0 ensures that elements stay exactly where they should.
Paid Ad Keywords That Drive Conversions
Running ads on keywords like “email on acid” and “mailchimp em português” suggests SendPulse is actively capturing users searching for rival platforms.
Top Keywords SendPulse is Running Ads on
#1 “automação de marketing digital”
#2 “email on acid
#3 “mailchimp em portugues”
#4 “trigger email marketing”
#5 “sms ilimitado”
#6 “automação de email”
#7 “chatbot whatsapp api”
With keywords like “automação de marketing digital” and “trigger email marketing,” it’s clear SendPulse is positioning itself as a go-to solution for hands-free, efficient marketing.
Here’s How You Can Steal Sage’s SEO Playbook
#1 Owning Competitor Traffic with Paid Ads
SendPulse isn’t waiting for users to discover them, it’s planting itself in front of those searching for rival tools.
Your Move: Don’t just compete, intrude. Run search ads targeting competitor brand terms to redirect users to your solution.
#2 Ranking on Google by Speaking WhatsApp & Telegram’s Language
Forget boring “email marketing” content. SendPulse’s highest-performing pages aren’t even about email; they’re about WhatsApp bots, Telegram features, and Luzia (a viral AI chatbot).
While competitors focus on traditional keywords, SendPulse attracts traffic from diverse topics, including WhatsApp chatbots and Telegram features. This approach is similar to strategies employed by other successful SaaS companies.
Your Move: Expand your content horizon. Don’t just write about your niche, write about the tools and trends your audience already cares about.
#3 Exploiting Regional Markets Before They Boom
While 40.9% of their traffic comes from Russia, SendPulse isn’t just sitting comfortably, they’re building a foothold in Brazil and India where demand is exploding.
Your Move: Spot emerging markets before they’re saturated. If a country is seeing rising demand for your service, get in early with localized content.
#4 Backlinks That Actually Matter
It’s easy to build backlinks, but getting links from Google, Apple, Wikipedia, and WordPress? That’s next-level authority-building.
Stop chasing random links. Create industry reports, unique insights, or interactive tools that top-tier sites can’t ignore.
#5 CLS That is Perfect
SEO isn’t just about content, it’s about how smooth the experience is. SendPulse gets a near-perfect CLS score of 0, meaning no sudden page jumps or frustrating misclicks.
Your Move: Check your Core Web Vitals. Eliminate layout shifts, optimize for speed, and ensure frictionless UX to keep both Google and users happy.
Before We Go
By targeting WhatsApp and Telegram-related searches, they’ve turned non-email queries into massive traffic drivers.
Their strategic ad placements don’t just capture competitor traffic; they redirect intent. And with a backlink profile featuring giants like Google and Wikipedia, their authority is undeniable.
We craft bespoke, expert-driven strategies that don’t just generate traffic but drive actual business results. Want to turn your SEO into a growth engine? Let’s collaborate and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
