Whether users are looking for accounting software, financial tools, or even competitor alternatives, Sage shows up.
Their SEO playbook has everything needed such as intent-driven content, strategic backlinks, and a firm grip on branded searches.
So, what’s behind their 1.7M monthly organic visits?
Sage’s SEO Snapshot
| Organic Traffic (Monthly) | 1.7M |
| Domain Rating (DR) | 87 |
| Backlinks | 1.4M |
Sage Ranks for Every Search Intent
#1 Branded searches: 791.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 927.2K visits (Capturing users before they know the brand)
#3 Informational searches: 1.5M visits (Users seeking knowledge and insights)
#4 Navigational searches: 435.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 802.6K visits (Users researching before making a purchase)
You might like to read this as well: GoHighLevel SEO Analysis: How They Get 105K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| sage.com/en-za/ | sage | 1 | 54,000 |
| sage.com/en-gb/products/login/ | sage login | 1 | 53,737 |
| sage.com/ | sage, accounting software | 1 | 41,230 |
| sage.com/en-us/sage-business-cloud/intacct/ | sage intacct | 1 | 34,238 |
| sage.com/en-us/ | sage | 1 | 33,233 |
| sage.com/en-za/support/salary-tax-calculator/ | tax calculator | 3 | 26,676 |
| sage.com/es-es/blog/que-es-un-recibo-de-pago-y-como-hacerlo-paso-a-paso/ | recibo de pago | 1 | 25,718 |
| sage.com/en-us/accounting-software/ | accounting software, sage business cloud accounting | 5 | 25,487 |
| sage.com/en-gb/accounting-software/ | sage online | 2 | 24,037 |
| sage.com/en-gb/sage-business-cloud/sage-accounting/ | sage login, sage business cloud | 3 | 21,904 |
#1 The homepage is a powerhouse, ranking #1 for “Sage” and drawing in 54K monthly visitors—solidifying brand authority and direct traffic dominance.
#2 Login pages drive seamless access, with the Sage login page ranking #1 and pulling in over 53K visitors, ensuring users can quickly sign in without friction.
#3 Product and service pages convert, as Sage’s Intacct and Accounting Software pages dominate high-intent searches, attracting users actively considering Sage’s solutions.
Sage Wins with Search Intent
#1 Branded searches fuel direct traffic, with variations like “Sage” and “Sage login” ranking #1, capturing users already familiar with the platform.
#2 Educational content brings engagement, as Sage’s blog post on “Recibo de pago” ranks #1, attracting Spanish-speaking users searching for step-by-step financial guides.
To achieve similar organic growth, focusing on an intent-driven content strategy, like the one Lucid follows, is key.
#3 Utility-driven pages boost conversions, with high-ranking tools like the Salary Tax Calculator catering to users actively seeking financial planning resources.
Global Traffic Domination
Sage’s traffic map paints a fascinating picture—the UK leads the charge, solidifying its position as Sage’s top-performing market.
Top Traffic Sources
#1 United Kingdom – 319.9K visits/month (18.6% of total traffic)
#2 United States – 286.7K visits/month (16.7%)
#3 Germany – 145K visits/month (8.4%)
#4 South Africa – 140.6K visits/month (8.2%)
#5 Spain – 123.1K visits/month (7.2%)
Sage’s Backlink Profile
| Metric | Value |
| Total backlinks | 1.4M |
| Referring Domains | 28.7K |
| High-Authority Links | Links from Google, Apple, Microsoft, Wikipedia, Amazon |
#1 Speed Bump Alert! With an LCP of 4 seconds, Sage’s load time is dragging. A slow website can frustrate users and hurt rankings—time for some performance tuning!
#2 While CLS is solid at 0.03 (meaning no annoying layout shifts), the 147ms INP suggests room for improvement in responsiveness.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.7M |
| Paid Search | 25.8K |
Sage’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 4s (Very Poor)
Cumulative Layout Shift (CLS): 0.03 (Very Good)
Interaction to Next Paint (INP): 147ms (Poor)
Source: PageSpeed Insights
Mobile Friendliness: Poor
#1 A 4s LCP means pages take too long to load which can drive users away.
#2 A 147ms INP shows slow interactions making the site feel less responsive.
Paid Ad Keywords That Drive Conversions
Sage isn’t leaving anything to chance, bidding on core branded terms like “Sage Accounting” and “Sage Business Cloud Accounting” to capture high-intent searches.
Top Keywords Sage is Running Ads on
#1 “sage accounting”
#2 “sage intact”
#3 “sage accounting system”
#4 “sage software products”
#5 “sage business cloud accounting”
#6 “sage for charities”
#7 “business financial management”
#8 “quickbooks construction”
#9 “business solutions software”
#10 “sage 50 accounting software”
The ad spend on “QuickBooks Construction” shows Sage is actively targeting rival audiences—smart move to steal market share!
Here’s How You Can Steal Sage’s SEO Playbook
#1 Branded Search Domination
Sage leaves no room for competitors to sneak in. By bidding on branded keywords and securing top organic rankings for searches like “Sage Accounting” and “Sage Login”, they ensure that people already familiar with the brand never stray elsewhere.
Lesson? Protect your brand. Own your name in both organic and paid search.
#2 The Power of Intent-Driven Pages
Sage isn’t just ranking for high-volume searches—it’s aligning pages with user intent. Whether it’s their Salary Tax Calculator (utility-driven), blog content (educational), or login pages (navigational), each page serves a purpose.
Lesson? Map your content strategy to search intent and attract the right visitors.
#3 Global SEO with Localized Impact
With 319.9K monthly visits from the UK, 286.7K from the US, and a strong presence in Germany, South Africa, and Spain, Sage has mastered the art of international SEO.
The takeaway? A global brand isn’t built on a single SEO strategy. Geo-targeting, localized content, and country-specific keyword optimization can significantly boost traffic.
#4 Authority-Boosting Backlink Strategy
Sage gets high-authority backlinks from Google, Apple, Microsoft, Wikipedia, and Amazon. These powerhouse links reinforce trust and credibility, pushing their rankings even higher.
The lesson? Quality over quantity. A few authoritative backlinks can outrank thousands of mediocre ones.
To enhance presence and drive engagement, mastering SaaS companies’ social media marketing strategy on LinkedIn is equally important.
#5 Paid Search as a Competitive Weapon
Sage isn’t afraid to bid on competitor keywords. Targeting searches like “QuickBooks Construction” allows them to divert potential customers away from rivals. Smart move, right?
If your competitors are getting all the attention, consider running targeted paid ads to capture their audience.
Before We Go
Sage’s expert-driven SEO playbook is a masterclass in intent-driven optimization.
From dominating branded searches to leveraging high-value content and international SEO, they’ve built a search engine presence that fuels growth.
Whether it’s stealing market share, optimizing for search intent, or building authority through high-quality backlinks, we can help you replicate Sage’s success.
Let’s collaborate and craft an SEO playbook that puts you ahead of the competition.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
