Revolut is a search engine powerhouse, pulling in 15.6 million organic visitors every month.
Its homepage sits at #1 for branded searches. Crypto price pages attract massive traffic from users tracking real-time market shifts. Localized sites rank at the top in multiple countries, strengthening its global reach.
With backlinks from Apple, Google, and Wikipedia, Revolut has built an SEO strategy that covers every stage of user intent.
With a finely tuned mix of branded, non-branded, and informational searches, Revolut owns every stage of the search journey.
Revolut’s SEO Snapshot
| Organic Traffic (Monthly) | 15.6M |
| Domain Rating (DR) | 84 |
| Backlinks | 3.6M |
Mastering Every Stage of Search Intent
#1 Branded searches: 5.4M visits (Users already familiar with the brand)
#2 Non-branded searches: 10.3M visits (Capturing users before they know the brand)
#3 Informational searches: 15.1M visits (Users seeking knowledge and insights)
#4 Navigational searches: 3.3M visits (Users looking for a specific website or page)
#5 Commercial searches: 4.7M visits (Users researching before making a purchase)
You might like to read this as well: Personio SEO Analysis: How They Get 540K+ Organic Monthly Visits
What’s Driving Traffic? A Look at Revolut’s Top Pages
Revolut’s highest-ranking pages tell a clear story:
#1 Branded dominance → Its homepage ranks #1 for “Revolut” in multiple languages.
#2 Crypto growth engine → Bitcoin, XRP, and Ethereum price pages generate hundreds of thousands of visits monthly.
#3 Localized SEO power → Country-specific pages rank #1 in France, Spain, and Germany.
| Page | Keyword | Position | Monthly Traffic |
| https://www.revolut.com/ | revolut | 1 | 588,941 |
| https://www.revolut.com/fr-FR/ | revolut | 1 | 305,045 |
| https://www.revolut.com/pl-PL/crypto/price/btc/ | bitcoin kurs | 2 | 227,730 |
| https://www.revolut.com/es-ES/ | revolut | 1 | 214,010 |
| https://www.revolut.com/de-DE/ | revolut | 1 | 211,818 |
| https://www.revolut.com/it-IT/ | revolut | 1 | 190,244 |
| https://www.revolut.com/pl-PL/ | revolut | 1 | 185,126 |
| https://www.revolut.com/en-AU/crypto/price/xrp/ | xrp price aud | 1 | 138,723 |
| https://www.revolut.com/pl-PL/crypto/price/xrp/ | xrp kurs | 2 | 126,437 |
| https://www.revolut.com/en-AU/crypto/price/eth/ | ethereum price | 11 | 97,480 |
What Makes These Pages Work?
#1 They match high-intent search queries – Crypto traders actively track real-time prices.
#2 Localized versions capture regional audiences – Users in France, Spain, and Germany find tailored pages.
#3 Branded search keeps existing users engaged – The homepage is a consistent traffic driver.
Revolut Wins with Search Intent
#1 Currency tracking pages drive engagement, as users searching for “XRP price AUD” and “Ethereum price” land on dedicated crypto sections.
#2 Regional optimization pays off, with Revolut’s localized sites in multiple languages ranking #1 for branded searches.
#3 A surge in financial curiosity brings users to informative pages, from banking to crypto, boosting organic visibility.
Global Traffic Domination
#1 The UK leads Revolut’s organic traffic, but the U.S. is catching up with a 120K+ monthly increase.
#2 Poland shows explosive growth, adding 215K+ visits, likely driven by strong crypto interest.
Top Traffic Sources
#1 United Kingdom – 1.6M visits/month (10.2% of total traffic)
#2 United States – 1.3M visits/month (8.0%)
#3 Poland – 1.1M visits/month (6.7%)
#4 India – 930.3K visits/month (6.0%)
#5 Spain – 780.9K visits/month (5.0%)
A Backlink Profile That Screams Authority
| Metric | Value |
| Total backlinks | 3.6M |
| Referring Domains | 20.7K |
| High-Authority Links | Links from Apple, Google, Wikipedia, TikTok |
Why It Matters:
#1 Google trusts domains with high-quality backlinks.
#2 Links from big brands (Apple, Google) boost credibility & rankings.
Lesson: Invest in digital PR & partnerships to build a strong backlink profile.
| Source | Value |
| Organic Search | 15.6M |
| Paid Search | 26.3K |
The Tech Behind Revolut’s SEO Success
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0.12ms (Moderate)
Interaction to Next Paint (INP): 142ms (Moderate)
Source: PageSpeed Insights
#1 A fast LCP of 1.5s ensures users get to see content quickly, reducing bounce rates.
#2 While CLS (0.12ms) and INP (142ms) are moderate, further optimization can enhance page stability and responsiveness.
Here’s How You Can Steal Revolut’s SEO Playbook
#1 Dominating Branded & Non-Branded Searches
Revolut balances its SEO strategy by ranking for both branded (5.4M visits) and non-branded searches (10.3M visits). This ensures it captures users who already know the brand while also attracting new audiences.
#2 Owning Search Intent Across the Funnel
Revolut ranks for all key search intents; informational (15.1M visits), navigational (3.3M), and commercial (4.7M). This means users find Revolut whether they are learning, searching for a specific page, or comparing financial products.
#3 Localizing for Maximum Reach
Country-specific pages like Revolut France, Germany, and Spain rank #1 for branded searches. By offering localized content, Revolut improves user experience and strengthens its authority in multiple markets.
By implementing programmatic SEO strategies, companies can automate the creation of highly targeted, localized landing pages at scale, enhancing their visibility across multiple markets
#4 Leveraging Crypto Pages for Traffic Growth
Revolut’s crypto price pages (Bitcoin, XRP, Ethereum) are major traffic drivers. These pages rank well for high-volume keywords like “Bitcoin Kurs” and “XRP price AUD,” pulling in users actively tracking crypto trends.
#5 Building a Powerful Backlink Profile
With 3.6M backlinks from 20.7K domains; including high-authority links from Apple, Google, Wikipedia, and TikTok. Revolut strengthens its domain authority and trust, securing higher rankings across competitive keywords.
How You Can Apply This to Your SEO Strategy
Want to scale your organic traffic like Revolut? Here’s what you can do:
#1 Own search intent at every stage: Don’t just focus on traffic; focus on converting users from awareness to action.
#2 Localize strategically: Translate pages with intent-driven optimization for each market.
#3 Leverage backlinks: Get high-quality links from trusted sources in your niche.
#4 Optimize for technical SEO: Fast-loading, mobile-friendly pages are a must.
Before We Go
Revolut’s expert-driven search presence runs deep.
Its homepage dominates branded searches, while crypto price pages attract users tracking real-time market shifts.
Country-specific pages ensure localized visibility, and backlinks from Apple, Google, and Wikipedia cement its authority.
Unlock new growth opportunities by elevating your content strategy with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
