Ramp isn’t just ranking; it’s owning high-intent searches.
They didn’t drown in a sea of content, chase backlinks for the sake of DR, or push out fluff to check a box.
They built a few pages that now outperform what most SaaS companies try to do with fifty.
How?
● By turning bottom-funnel pain points into conversion magnets.
● By ranking #1 with a free Mission Statement Generator that funnels in real decision-makers.
● By owning obscure; but revenue-rich; queries like “business credit cards with EIN only.
If you’re a SaaS Founder, CMO, or Head of Growth wondering why your content isn’t pulling in buyers like Ramp’s; you’re not missing content. You’re missing leverage.
Inside, you’ll learn:
- Why Ramp rethinks traditional “content marketing”; and drives outsized results
- The exact utility pages and tools that drive thousands of ready-to-buy users
- How to rank for boring, obvious, and overlooked finance terms your ICP secretly Googles
Ramp’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 121K |
| Domain Rating (DR) | 76 |
| Backlinks | 131K |
How Ramp Captures Traffic: Breaking Down the Sources
#1 Branded searches: 65.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 56.3K visits (Capturing users before they know the brand)
#3 Informational searches: 100K visits (Users seeking knowledge and insights)
#4 Navigational searches: 40.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 74.1K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Ramp’s Success
| Page | Keyword | Position | Monthly Traffic |
| Blog: Business Credit Cards with EIN Only | business credit cards with ein only | 1 | 4,752 |
| Mission Statement Generator | mission statement generator | 1 | 2,705 |
| Blog: Pending Credit Card Charges | how long does a transaction stay pending | 1 | 1,728 |
| Blog: What is a P-Card | corporate purchasing card | 1 | 1,454 |
| Blog: General and Administrative Expenses | g&a meaning | 4 | 1,394 |
| SBA Loan Calculator | sba loan calculator | 9 | 940 |
Ramp’s Traffic Drivers
#1 The homepage dominates, ranking #1 for “Ramp” and capturing high-intent users already familiar with the brand.
#2 Business finance content delivers, with “business credit cards with EIN only” bringing in thousands of searches.
#3 Free tools like the “Mission Statement Generator” attract decision-makers seeking quick solutions.
Ramp Aligns with Search Intent
#1 Job seekers actively search for “Ramp careers,” making the careers page a strong organic performer.
#2 Educational content pays off, with guides on “pending credit card charges” and “corporate purchasing cards” ranking well.
#3 Practical searches lead to conversions, as calculators and pricing pages help users make informed decisions.
Ramp’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 131K |
| Referring Domains | 4.6K |
| High-Authority Links | Links from Microsoft, Apple, Telegram |
Insights
#1 Ramp’s backlink profile is strong, with 131K total backlinks reinforcing its authority in the financial space.
#2 High-authority links from Microsoft, Apple, and Telegram boost credibility and trustworthiness.
Ramp’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 121.4K | 78.1% |
| India | 7.2K | 4.7% |
| Canada | 4.8K | 3.1% |
| United Kingdom | 3.4K | 2.2% |
| Philippines | 3.2K | 2.0% |
Insights
#1 The U.S. dominates traffic, contributing over three-fourths of Ramp’s total visits.
#2 Emerging markets like India and the Philippines are showing steady growth, indicating global expansion potential.
Ramp’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 114ms (Moderate)
Source: PageSpeed Insights
Insights
#1 Ramp’s CLS score is flawless, ensuring a visually stable experience with no unexpected shifts.
#2 LCP is in a good range, but INP could be improved for a smoother interactive experience.
Traffic Breakdown
| Source | Value |
| Organic Search | 121K |
| Paid Search | 2.9K |
Paid Ad Keywords That Drive Conversion
Ramp is targeting high-intent queries, positioning itself as an alternative to QuickBooks.
Top Keywords Ramp Is Bidding On:
#1 “online accounting software for small business”
#2 “quickbooks free”
#3 “business invoice software”
#4 “ramp expense management”
#5 “wex fleet card”
#6 “outsourcing accounting and bookkeeping services”
#7 “best small business checking account”
Insights
#1 Expense management and invoicing are key focus areas, aligning with its financial automation tools.
#2 Bidding on “best small business checking account” suggests an effort to attract SMBs exploring financial solutions.
Not every SaaS business has Ramp’s traffic engine, but that doesn’t mean you can’t scale effectively. There are cost-efficient strategies to acquire more users without breaking the bank.
5 Reasons Why Ramp Get 120K+ Organic Monthly Visits
#1 Ramp Is Ranking with Zero-Trust Content: Utility Tools + High-Intent Queries
Ramp is building assets. Their “Mission Statement Generator” ranks #1 for a 4.7K-volume keyword, pulling in 2,673 visits/month, while their “Business Credit Cards With EIN Only” blog nets 3,532 visits/month for a 1.5K keyword.
Both pieces are optimized for problem-solving and conversion, not brand fluff.
What Ramp Did Right:
- Turned boring, bottom-funnel terms into lead-gen magnets (EIN-only card query = purchase intent).
- Built a free tool that solves a real task; not “thought leadership,” but SEO-optimized utility.
- Hit multiple SERP features with clear, keyword-matching titles and structured formatting.
SaaS Playbook: Things To Learn
- Create one-page tools or calculators that match high-intent searches (no login walls).
- Skip the generic blog; instead, reverse-engineer keywords where users want a solution, now.
- Make sure your meta title = user query; no cleverness, just conversion-focused clarity.
Takeaway:
Ramp wins by ranking with utility-first, conversion-ready content. SaaS brands don’t need 100 blogs; they need 5 pages that solve problems better than everyone else.
#2: Rank for the “Obvious” Questions Your Buyers Actually Google
Ramp isn’t chasing trendy keywords; they’re dominating basic-but-crucial finance questions.
Their “What Is G&A?” blog ranks #1 and pulls in 1,473 visits/month for a keyword with 800 volume.
Their “How Long Do Transactions Stay Pending?” post earns 1,523 visits/month; again, outranking volume.
Why? Because these aren’t random searches; they’re real pain points.
What Ramp Did Right:
- Targeted high-value explainer keywords that build trust with decision-makers.
- Captured the Featured Snippet by answering the question fast and clearly (intro = answer).
- Optimized for skimmability; users find what they need in under 10 seconds.
SaaS Playbook: Things To Learn
- Audit your niche for “what is” or “how does” questions your users are too embarrassed to ask on sales calls.
- Answer in plain English, fast; no jargon, no burying the answer below the fold.
- Use formatting to win the snippet: short para + H2 + bullet list = high snippet potential.
Takeaway
“Boring” questions = underrated SEO gold. Ramp shows that simplifying finance terms builds authority and drives steady, compounding traffic.
#3 Rank for “Misunderstood Money Terms” That Confuse Your ICP
Ramp knows decision-makers don’t always admit what they don’t know; but they Google it quietly.
Their “P-Card” explainer ranks for a 2.4K volume keyword, bringing in 1,164 visits/month, while “Miscellaneous Expenses” grabs 497 visits from a keyword with 1.8K volume.
What Ramp Did Right:
- Found terms that sound familiar but aren’t fully understood by their audience.
- Used long-form blogs (2.7K–3.1K words) that cover definitions, use cases, and comparisons.
- Crafted titles and intros that mirror exact search phrasing (e.g. “What Is a P-Card?”).
SaaS Playbook: Things To Learn
- Build a content series on “X explained” or “X vs Y”; start with terms from sales calls or onboarding FAQs.
- Target “I’ve heard of this, but what exactly is it?” moments across your niche.
- Win traffic by being the clearest source, not the cleverest; clarity converts.
Takeaway:
Don’t underestimate the search volume of silent confusion. Ramp turns small questions into serious traffic by explaining what others assume their buyers already know.
#4 Competitor Keyword Targeting
Ramp bids on QuickBooks-related keywords like “QuickBooks free” and “business invoice software,” positioning itself as a top alternative.
Use paid search to target competitor terms and capture potential customers before they commit elsewhere.
Ready to Build Content That Actually Converts?
At Concurate, we help B2B SaaS teams create expert-driven assets that build trust, drive decision-stage traffic, and accelerate revenue growth.
Here’s how we make it happen:
- SEO content that attracts buyers instead of just browsers
- Tools and one-page assets that capture high-intent leads
- Deep-dive explainers that answer real questions and establish authority
- Evergreen pages that stay relevant and continue delivering results over time
If you are ready to turn your content into a true growth engine, let’s talk.
Book your teardown today. We will show you exactly how to strengthen your SEO and content strategy with no pitch and no fluff.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Ramp’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Ramp Inc. All trademarks mentioned are the property of their respective owners.
