With nearly half a million monthly organic visits, QuickBooks has built an SEO strategy that doesn’t just attract traffic but locks in user intent at every stage.
Whether someone’s logging in, comparing pricing, or troubleshooting, QuickBooks is right there with an answer.
From business owners looking for accounting software to freelancers searching for financial tools, iti’s impossible to ignore them.
But here’s the big question: How do they do it, and what can you learn from them?
Quickbooks’ SEO Snapshot
| Organic Traffic (Monthly) | 468K |
| Domain Rating (DR) | 92 |
| Backlinks | 2M |
Quickbooks Ranks for Every Search Intent
#1 Branded searches: 447.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 20.8K visits (Capturing users before they know the brand)
#3 Informational searches: 263.7K visits (Users seeking knowledge and insights)
#4 Navigational searches: 429.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 296.5K visits (Users researching before making a purchase)
You might like to read this as well: Pleo SEO Analysis: How They Get 60K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| QuickBooks UK Homepage | quickbooks | 1 | 161,560 |
| QuickBooks UK Login | quickbooks login | 1 | 112,844 |
| QuickBooks Mobile Accounting | quickbooks | 2 | 44,704 |
| QuickBooks Accounting | best cloud accounting software | 3 | 16,794 |
| QuickBooks Self-Employed | quickbooks self employed | 1 | 7,468 |
| QuickBooks Online | quickbooks online | 2 | 7,408 |
| QuickBooks Accounting Software | accounting software | 3 | 6,973 |
| QuickBooks Pricing | quickbooks | 1 | 6,259 |
| QuickBooks Sign-In Help | quickbooks login | 1 | 3,606 |
| QuickBooks Account Management | quickbooks login | 1 | 3,428 |
#1 Business owners actively searching for “best cloud accounting software” land on QuickBooks’ service pages, positioning it as the go-to accounting solution.
#2 Users comparing costs find their way to QuickBooks’ Pricing page, where clear plans and value propositions help convert prospects into customers.
#3 Problem-solving content drives engagement, with pages like “Self-Employed” catering to freelancers and small business owners looking for tailored financial tools.
For businesses aiming to enhance their content marketing strategies, understanding the key factors in selecting the right agency is crucial.
Global Traffic Domination
QuickBooks’ traffic map highlights an undeniable trend; the U.S. remains its largest market, solidifying its dominance in the North American region.
However, the UK and Canada are holding strong, contributing a combined 14% of total traffic.
Top Traffic Sources
#1 United States – 4.7M visits/month (70.0% of total traffic)
#2 United Kingdom – 468.3K visits/month (7.0%)
#3 Canada – 467.2K visits/month (7.0%)
#4 India – 165.1K visits/month (2.5%)
#5 Australia – 120.9K visits/month (1.8%)
Quickbooks’ Backlink Profile
| Metric | Value |
| Total backlinks | 2M |
| Referring Domains | 50.2K |
| High-Authority Links | Links from Google, Apple, Microsoft, Wikipedia |
#1 With backlinks from Google, Apple, Microsoft, and Wikipedia, QuickBooks is earning authority from the internet’s most trusted sources.
#2 A massive 2M backlinks? That’s a fortress of credibility. With over 50K referring domains, QuickBooks’ SEO dominance isn’t just about keywords; it’s about a network of trust.
Crafting compelling top-of-the-funnel content is essential for attracting potential customers, and leveraging AI tools can significantly enhance this process.
Traffic Breakdown
| Source | Value |
| Organic Search | 468K |
| Paid Search | 1.9K |
Quickbooks’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.9s (Very Poor)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 92ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
With an LCP of 2.9 seconds, QuickBooks’ desktop performance is lagging. In a world where milliseconds matter, this could be a conversion killer.
Here’s How You Can Steal Quickbooks’ SEO Playbook
#1 They Own Their Brand
With 447.5K visits from users actively searching for QuickBooks, they’ve built a level of recognition that most brands can only dream of.
Their secret? Strong brand positioning, consistent messaging, and top-of-the-line SEO hygiene to ensure they always show up first.
#2 They Optimize for High-Intent Searches
QuickBooks ranks for commercial and navigational searches, meaning they attract users actively looking for accounting software or trying to log in.
This eliminates friction and funnels users straight into their platform without distractions.
#3 They Leverage Informational Content for Authority
QuickBooks pulls in 263.7K visits from informational searches, proving that value-driven content isn’t just nice to have; it’s a conversion tool.
Their help guides, comparison pages, and blog content serve a dual purpose: establishing trust and driving organic traffic.
#4 They Win the Backlink Game
With 2M backlinks from 50.2K referring domains, including industry giants like Google, Apple, Microsoft, and Wikipedia, QuickBooks has built an unshakable reputation in search.
The takeaway? High-quality backlinks aren’t just for show; they tell Google you’re an authority worth ranking.
#5 They Understand the Power of UX in SEO
QuickBooks’ Core Web Vitals may not be perfect, but their focus on user intent and seamless navigation makes up for it.
Their mobile-friendly pages, intuitive site structure, and quick login shortcuts ensure visitors don’t just land on the site; they take action.
Before We Go
QuickBooks’ expert-driven SEO is a calculated strategy that aligns with user behavior and search intent.
From capturing high-intent searches to dominating branded queries, they’ve turned organic search into a powerful growth engine.
If you’re ready to build an SEO playbook that drives real business results, let’s collaborate and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
