Type “Pleo” into Google, and you won’t just find a homepage; you’ll see a network of pages pulling in thousands of visitors every month.
From branded searches to deep-dive informational queries, Pleo has turned search into a customer acquisition machine.
It’s about showing up at every stage of the search journey, whether someone is looking for an expense solution, comparing business cards, or just trying to log in.
How do they make it work? Let’s dig into the details.
Pleo’s SEO Snapshot
| Organic Traffic (Monthly) | 61.2K |
| Domain Rating (DR) | 70 |
| Backlinks | 43.3K |
Pleo Ranks for Every Search Intent
#1 Branded searches: 59.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 1.3K visits (Capturing users before they know the brand)
#3 Informational searches: 50.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 56.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 50.5K visits (Users researching before making a purchase)
You might like to read this as well: Squareup SEO Analysis: How They Get 2M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Top Keyword | Position | Monthly Traffic |
| https://www.pleo.io/ | pleo | 1 | 24,651 |
| https://www.pleo.io/da | pleo | 1 | 8,763 |
| https://www.pleo.io/en | pleo login | 1 | 6,366 |
| https://www.pleo.io/de | pleo | 1 | 4,430 |
| https://www.pleo.io/es | pleo | 1 | 2,459 |
| https://www.pleo.io/se | pleo | 1 | 2,257 |
| https://www.pleo.io/en/careers | pleo | 1 | 1,865 |
| https://www.pleo.io/ie/integrations/economic | pleo login | 3 | 1,098 |
| https://www.pleo.io/en/pricing | pleo | 1 | 719 |
| https://www.pleo.io/en/about | pleo | 1 | 706 |
#1 The homepage is the undisputed leader, ranking #1 for “Pleo” and pulling in thousands of visitors who are already familiar with the brand.
#2 Country-specific pages dominate, with Denmark, Germany, and Spain leading the charge—proving Pleo’s stronghold across European markets.
#3 The careers page isn’t just about hiring; it’s a magnet for talent, ranking for “Pleo” and showcasing the brand’s growth and culture.
Global Traffic Domination
Pleo’s traffic map highlights a strong European presence, with the UK leading the charge as its largest market.
Top Traffic Sources
#1 United Kingdom – 25.8K visits/month (42.2% of total traffic)
#2 Denmark – 10.6K visits/month (17.3%)
#3 Germany – 6.6K visits/month (10.8%)
#4 Sweden – 4.3K visits/month (7.1%)
#5 Spain – 3.9K visits/month (6.4%)
Pleo’s Backlink Profile
| Metric | Value |
| Total backlinks | 43.3K |
| Referring Domains | 2.1K |
| High-Authority Links | Links from Apple, GitHub, HubSpot |
High-value links from industry giants signal trust, helping Pleo strengthen its SEO game and stay ahead of competitors.
Traffic Breakdown
| Source | Value |
| Organic Search | 61.2K |
| Paid Search | 272 |
Pleo’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.9s (Excellent)
Cumulative Layout Shift (CLS): 0.03 (Excellent)
Interaction to Next Paint (INP): 69ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Pleo’s site speed is lightning-fast, making sure users don’t waste a second waiting; because in fintech, every millisecond matters.
#2 With near-perfect Core Web Vitals, Pleo isn’t just optimizing for Google; it’s delivering a seamless, frustration-free experience for every visitor.
Paid Ad Keywords That Drive Conversions
Pleo’s paid search strategy is laser-focused on business owners, targeting high-intent keywords like “fuel card for business” and “self-employed claim expenses.”
Top Keywords Pleo is Running Ads on
#1 “fast business cards”
#2 “receipt app”
#3 ” 50 business cards”
#4 “fuel card for business”
#5 “beanworks”
#6 “how to start own business”
#7 “everlance”
#8 “self employed claim expenses”
#9 “best free apps for self-employed uk”
#10 “business credit cards capital one”
Here’s How You Can Steal Pleo’s SEO Playbook
#1 Winning with Branded Authority
Pleo has established itself as the go-to name in expense management. Its homepage alone pulls in 24K+ visitors monthly for the keyword “Pleo”.
Want to replicate this? Invest in brand-building beyond SEO; think about PR, partnerships, and thought leadership that keeps users searching for your name.
#2 Going All In on International SEO
With country-specific pages dominating search, Pleo understands that one-size-fits-all content doesn’t work for a global audience. Its Denmark, Germany, and Spain pages rank #1, proving that localization isn’t optional; it’s essential.
If you’re expanding internationally, don’t just translate; adapt content to match user intent and local search behavior.
#3 Ranking for Every Search Intent
Pleo’s SEO strategy isn’t limited to one type of search; it covers branded, informational, commercial, and navigational queries. This means users at every stage of the funnel find their way to Pleo.
Want to do the same? Map out content for each intent type; guides for informational queries, comparison pages for commercial searches, and optimized navigation for users seeking a specific page.
For businesses aiming to replicate Pleo’s success, focusing on bottom-funnel content and sales enablement can be a game-changer.
#4 Backlinks from the Best in the Business
With high-value links from Apple, GitHub, and HubSpot, Pleo’s off-page SEO is solid. These links don’t just boost rankings; they signal trust to Google.
If you want similar authority, focus on earning links from credible industry sources through guest posts, PR campaigns, and collaborations.
#5 A Site That’s Fast, Seamless, and Friction-Free
Pleo’s Core Web Vitals are near perfect with a 0.9s LCP and 69ms INP mean lightning-fast performance. Site speed, UX, and mobile optimization play a huge role.
Prioritize technical SEO to make sure your visitors (and Google) love your site experience.
Before We Go
Pleo’s expert-driven SEO strategy is about controlling the conversation.
Their name appears at every stage of the search journey, whether users are looking for login pages, expense solutions, or job openings.
Instead of chasing high-volume keywords blindly, they’ve doubled down on brand authority, structured content for different search intents, and ensured lightning-fast site performance.
If you’re looking to level up your SEO game like Pleo, let’s collaborate and build a winning strategy together.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
