Perkbox’s content is directed towards people’s searches. Their most-visited pages? A login page, an explainer on “WFH meaning,” and email templates for employees leaving their jobs. 

They pull in thousands of visits by answering simple, workplace-related questions. Their backlink profile? Strengthened by links from Apple, The Guardian, and Medium. Their technical setup? Smooth, fast, and built for user experience.

Perkbox has cracked the SEO formula, and here’s how.

Perkbox’s SEO Snapshot

Organic Traffic (Monthly)	55.6K
Domain Rating (DR)	72
Backlinks	7.7K

Perkbox Ranks for Every Search Intent

#1 Branded searches: 31.8K visits (Users already familiar with the brand)

#2 Non-branded searches: 23.8K visits (Capturing users before they know the brand)

#3 Informational searches: 50.9K visits (Users seeking knowledge and insights)

#4 Navigational searches: 31.2K visits (Users looking for a specific website or page)

#5 Commercial searches: 29.8K visits (Users researching before making a purchase)

You might like to read this as well: PerformYard SEO Analysis: How They Get 80K+ Organic Monthly Visits

Top Pages Driving Traffic 

Page	Keyword	Position	Monthly Traffic
Perkbox Homepage	perkbox	1	21.0K
Goodbye Email Templates	last working day email	4	3.3K
WFH Acronyms Explained	wfh meaning	8	9.1K
People Management Skills	people management skills	1	2.1K
Perkbox Login	perkbox login	1	3.7K
Reducing Staff Turnover	staff turnover meaning	1	400
Perkbox Platform	perkbox login	3	3.7K
Remote Team Building	remote team building activities	1	500
Employee Recognition Awards	awards for employees	8	200
Workplace Communication	how to improve communication in the workplace	1	350

Perkbox’s Top Traffic Drivers

#1 Goodbye email templates bring in major traffic. The page ranks for “last working day email,” proving that workplace etiquette topics attract engaged readers.

#2 Workplace acronyms are a hot topic. The blog explaining “WFH meaning” pulls in thousands of searches, showing the demand for clear, concise workplace communication guides.

#3 Leadership content wins. The “People Management Skills” page ranks #1, drawing in professionals looking to improve their leadership abilities.

Perkbox Wins with Search Intent

#1 Login-related searches drive repeat visitors. The Perkbox login page ranks #1, ensuring users can access their accounts quickly.

#2 Employee engagement topics perform well. Content like “How to Reduce Staff Turnover” and “Employee Recognition Awards” ranks for intent-driven searches, helping businesses improve workplace culture.

Perkbox’s focus on workplace culture and employee engagement aligns with strategies that drive significant organic traffic.

#3 Team-building guides capture HR professionals. The “Remote Team Building Activities” page ranks #1, proving that businesses are actively searching for ways to keep virtual teams connected.

Global Traffic Domination

The UK dominates traffic, driving over 60% of Perkbox’s organic visits, highlighting its strong market presence.

Despite lower traffic, the U.S. leads in keyword diversity, ranking for more search terms than any other country.

Top Traffic Sources

#1 United Kingdom – 34.9K visits/month (62.8% of total traffic)

#2 United States – 5.8K visits/month (10.4%)

#3 India – 5.1K visits/month (9.2%)

#4 Australia – 3.1K visits/month (5.5%)

#5 Philippines – 1.5K visits/month (2.7%)

Perkbox’s Backlink Profile

Metric	Value
Total backlinks	7.7K
Referring Domains	2.9K
High-Authority Links	Links from Apple, TheGuardian, Medium

#1 With 2.9K referring domains, Perkbox benefits from a wide range of link sources, boosting its credibility.

#2 Backlinks from Apple, The Guardian, and Medium signal trust and reinforce Perkbox’s industry authority. 

Traffic Breakdown

Source	Value
Organic Search	55.6K
Paid Search	443

Perkbox’s Technical Health

Core Web Vitals (Desktop):

Largest Contentful Paint (LCP): 2.1s (Moderate)

Cumulative Layout Shift (CLS): 0.02 (Excellent)

Interaction to Next Paint (INP): 72ms (Good)

Source: PageSpeed Insights

Mobile Friendliness:  Good

#1 With an LCP of 2.1s, page load speed is decent but could be optimized for even better user experience.

#2 A CLS of 0.02 and INP of 72ms ensure smooth interactions with minimal visual shifts, keeping users engaged.

Here’s How You Can Steal Perkbox’s SEO Playbook

#1 Mastering Search Intent

Perkbox ranks for every type of search; branded, non-branded, informational, navigational, and commercial. This means they capture users at every stage, from awareness to conversion.

#2 High-Impact Blog Content

Workplace-related topics like “last working day email” and “WFH meaning” drive thousands of organic visits. Perkbox understands what professionals are searching for and delivers content that answers their needs.

#3 Leveraging Login Traffic

Their login page ranks #1, ensuring users can quickly access their accounts. This simple yet effective strategy keeps engagement high and bounce rates low.

#4 Authority-Boosting Backlinks

Perkbox earns links from high-authority sites like Apple, The Guardian, and Medium. These backlinks enhance credibility, trust, and search rankings.

#5 Optimized Technical Performance

With a Cumulative Layout Shift (CLS) of 0.02 and an Interaction to Next Paint (INP) of 72ms, Perkbox ensures a smooth and user-friendly experience, keeping visitors engaged.

Before We Go

If you’re serious about organic growth, study what Perkbox is doing. They’re not just creating expert-driven content; they’re owning their niche with precision. 

Whether it’s ranking #1 for “Perkbox login” to capture repeat users or pulling thousands of visits from searches like “WFH meaning” and “last working day email,” every page is able to attain traffic.

Let’s collaborate and take your reach to new heights.

Disclaimer:

The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.