PerformYard is showing up where it matters, whether someone is looking for performance review examples, self-evaluation tips, or structured goal-setting guides.
Pulling in 81K visits a month is the result of a clear strategy that works across different types of searches
Here’s a closer look at how they’re doing it.
PerformYard’s SEO Snapshot
| Organic Traffic (Monthly) | 81K |
| Domain Rating (DR) | 55 |
| Backlinks | 3.3k |
PerfomanceYard Ranks for Every Search Intent
#1 Branded searches: 8K visits (Users already familiar with the brand)
#2 Non-branded searches: 73K visits (Capturing users before they know the brand)
#3 Informational searches: 79.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 8.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 11.6K visits (Users researching before making a purchase)
You might like to read this as well: Qualtrics SEO Analysis: How They Get 1.3M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Performance Review Example Phrases & Comments | performance review examples | 1 | 43,005 |
| PerformYard Homepage | performyard | 1 | 9,921 |
| Employee Performance Goal Examples | performance goals examples | 1 | 7,877 |
| Employee Self-Evaluation Examples | self-appraisal comments by employee example / self evaluation examples | 3 | 7,850 |
| Performance Review Ratings & Scales Examples | performance review ratings / performance rating | 1 | 2,507 |
| Performance Reviews | performance review software | 4 | 1,030 |
| Employee Development Areas | areas of growth examples / development areas for appraisal | 7 | 896 |
| Skip Level Meeting | skip level meeting / skip level meetings | 10 | 812 |
| Behaviorally Anchored Rating Scales (BARS) | bars method of performance appraisal / behaviorally anchored rating scale | 1 | 690 |
| How to Calculate Employee Turnover Rate | turnover rate formula / how to calculate turnover rate | 9 | 495 |
PerformYard’s Top Traffic Drivers
#1 Performance review phrases attract massive interest. The top-ranking page brings in thousands of searches for “performance review examples.”
#2 Self-evaluation templates bring value. Employees searching for “self-appraisal comments” and “self-evaluation examples” turn to PerformYard’s expert content.
#3 Goal-setting guides capture attention. The “employee performance goal examples” page ranks #1, helping professionals set and achieve workplace targets.
Winning with Search Intent
#1 Decision-makers rely on trusted software. The homepage ranks #1 for “PerformYard,” drawing in users ready to explore performance management solutions.
#2 Managers seek structured appraisals, conducting town hall meetings to retain talent. The “performance review ratings & scales” page ranks high, offering clarity on assessment frameworks.
#3 Process-driven content wins. Guides on “how to calculate turnover rate” and “skip-level meetings” attract users looking for actionable insights.
Global Traffic Domination
The U.S. dominates traffic, with over 65% of visitors searching for performance management solutions.
India and the Philippines show strong engagement, indicating a rising demand for HR and performance review content globally.
Top Traffic Sources
#1 United States – 52.9K visits/month (65.4% of total traffic)
#2 India – 10.2K visits/month (12.6%)
#3 Philippines – 4.6K visits/month (5.7%)
#4 United Kingdom – 2.2K visits/month (2.8%)
#5 Canada – 1.8K visits/month (2.3%)
PerformYard’s Backlink Profile
| Metric | Value |
| Total backlinks | 3.3K |
| Referring Domains | 996 |
| High-Authority Links | Links froM Microsoft, Wikepedia, Zoho |
With 3.3K total backlinks PerformYard has a strong link-building foundation.
High-authority links from Microsoft, Wikipedia, and Zoho boost credibility and trust in the HR and performance management space.
Traffic Breakdown
| Source | Value |
| Organic Search | 81K |
| Paid Search | 54 |
PerformYard’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 73ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Good
#1 With an LCP of 1.5s, users get instant access to content.
#2 A 0.01 CLS means no annoying layout shifts while browsing.
Here’s How You Can Steal PerformYard’s SEO Playbook
#1 Owning High-Intent Keywords
PerformYard ranks #1 for critical industry terms like “performance review examples” and “self-evaluation comments.” By creating targeted content for high-intent searches, they capture decision-makers, HR professionals, and employees looking for structured guidance.
#2 Balancing Branded and Non-Branded Traffic
With 8K visits from branded searches and 73K from non-branded terms, PerformYard ensures they dominate both brand-aware and new audience searches. This mix helps them capture users at different stages of the buyer journey.
#3 Authority-Boosting Backlinks
PerformYard’s 3.3K backlinks include high-authority sources like Microsoft, Wikipedia, and Zoho, reinforcing its credibility. These trusted links help push rankings higher and establish domain authority in the HR software space.
#4 Content That Matches Search Intent
PerformYard tailors content for informational, navigational, and commercial searches, ensuring they meet user needs at every stage. Whether it’s goal-setting guides, performance review templates, or structured rating scales, they provide solutions, not just content.
#5 Fast, User-Friendly Website
A 1.5s Largest Contentful Paint (LCP) and 0.01 Cumulative Layout Shift (CLS) make PerformYard’s site lightning-fast and frustration-free. Users get instant access to content without slow load times or unexpected layout shifts.
Before We Go
If you’re trying to grow your own organic traffic, there’s a lot to take from PerformYard’s expert-driven playbook. From ranking for high-intent keywords to securing strong backlinks, their approach is worth studying.
Their top-performing pages are hyper-focused resources answering real user queries like “performance review examples” and “self-appraisal comments”.
Want to expand your reach with SEO? Let’s collaborate and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
