PerformYard is showing up where it matters, whether someone is looking for performance review examples, self-evaluation tips, or structured goal-setting guides.
Pulling in 81K visits a month is the result of a clear strategy that works across different types of searches
Here’s their SEO strategy.
PerformYard’s SEO Snapshot
| Organic Traffic (Monthly) | 81K |
| Domain Rating (DR) | 55 |
| Backlinks | 3.3k |
PerfomanceYard Ranks for Every Search Intent
#1 Branded searches: 8K visits (Users already familiar with the brand)
#2 Non-branded searches: 73K visits (Capturing users before they know the brand)
#3 Informational searches: 79.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 8.5K visits (Users looking for a specific website or page)
#5 Commercial searches: 11.6K visits (Users researching before making a purchase)
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Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Performance Review Example Phrases & Comments | performance review examples | 1 | 43,005 |
| PerformYard Homepage | performyard | 1 | 9,921 |
| Employee Performance Goal Examples | performance goals examples | 1 | 7,877 |
| Employee Self-Evaluation Examples | self-appraisal comments by employee example / self evaluation examples | 3 | 7,850 |
| Performance Review Ratings & Scales Examples | performance review ratings / performance rating | 1 | 2,507 |
| Performance Reviews | performance review software | 4 | 1,030 |
| Employee Development Areas | areas of growth examples / development areas for appraisal | 7 | 896 |
| Skip Level Meeting | skip level meeting / skip level meetings | 10 | 812 |
| Behaviorally Anchored Rating Scales (BARS) | bars method of performance appraisal / behaviorally anchored rating scale | 1 | 690 |
| How to Calculate Employee Turnover Rate | turnover rate formula / how to calculate turnover rate | 9 | 495 |
PerformYard’s Top Traffic Drivers
#1 Performance review phrases attract massive interest. The top-ranking page brings in thousands of searches for “performance review examples.”
#2 Self-evaluation templates bring value. Employees searching for “self-appraisal comments” and “self-evaluation examples” turn to PerformYard’s expert content.
#3 Goal-setting guides capture attention. The “employee performance goal examples” page ranks #1, helping professionals set and achieve workplace targets.
Winning with Search Intent
#1 Decision-makers rely on trusted software. The homepage ranks #1 for “PerformYard,” drawing in users ready to explore performance management solutions.
#2 Managers seek structured appraisals, conducting town hall meetings to retain talent. The “performance review ratings & scales” page ranks high, offering clarity on assessment frameworks.
#3 Process-driven content wins. Guides on “how to calculate turnover rate” and “skip-level meetings” attract users looking for actionable insights.
Global Traffic Domination
The U.S. dominates traffic, with over 65% of visitors searching for performance management solutions.
India and the Philippines show strong engagement, indicating a rising demand for HR and performance review content globally.
Top Traffic Sources
#1 United States – 52.9K visits/month (65.4% of total traffic)
#2 India – 10.2K visits/month (12.6%)
#3 Philippines – 4.6K visits/month (5.7%)
#4 United Kingdom – 2.2K visits/month (2.8%)
#5 Canada – 1.8K visits/month (2.3%)
PerformYard’s Backlink Profile
| Metric | Value |
| Total backlinks | 3.3K |
| Referring Domains | 996 |
| High-Authority Links | Links froM Microsoft, Wikepedia, Zoho |
With 3.3K total backlinks PerformYard has a strong link-building foundation.
High-authority links from Microsoft, Wikipedia, and Zoho boost credibility and trust in the HR and performance management space.
Traffic Breakdown
| Source | Value |
| Organic Search | 81K |
| Paid Search | 54 |
PerformYard’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 73ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Good
#1 With an LCP of 1.5s, users get instant access to content.
#2 A 0.01 CLS means no annoying layout shifts while browsing.
Things to Learn from PerformYard’s SEO Playbook
#1 Owning High-Intent Keywords
PerformYard ranks #1 for critical industry terms like “performance review examples” and “self-evaluation comments.” By creating targeted content for high-intent searches, they capture decision-makers, HR professionals, and employees looking for structured guidance.
#2 Balancing Branded and Non-Branded Traffic
With 8K visits from branded searches and 73K from non-branded terms, PerformYard ensures they dominate both brand-aware and new audience searches. This mix helps them capture users at different stages of the buyer journey.
#3 Authority-Boosting Backlinks
PerformYard’s 3.3K backlinks include high-authority sources like Microsoft, Wikipedia, and Zoho, reinforcing its credibility. These trusted links help push rankings higher and establish domain authority in the HR software space.
#4 Content That Matches Search Intent
PerformYard tailors content for informational, navigational, and commercial searches, ensuring they meet user needs at every stage. Whether it’s goal-setting guides, performance review templates, or structured rating scales, they provide solutions, not just content.
#5 Fast, User-Friendly Website
A 1.5s Largest Contentful Paint (LCP) and 0.01 Cumulative Layout Shift (CLS) make PerformYard’s site lightning-fast and frustration-free. Users get instant access to content without slow load times or unexpected layout shifts.
Before We Go
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Disclaimer:
This article is an independent analysis based on publicly available data regarding PerformYard’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by PerformYard Inc. All trademarks mentioned are the property of their respective owners.
