Your ideal customer is landing on OpenText’s site instead of yours.
They’re searching for security solutions, enterprise IT tools, and digital transformation insights; and OpenText is showing up before anyone else.
If you’re competing in this space, every visit OpenText gets is a visit you don’t.
But no SEO playbook is untouchable. Here’s how they do it.
OpenText’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 88.6K |
| Domain Rating (DR) | 85 |
| Backlinks | 1.7M |
How OpenText Captures Traffic: Breaking Down the Sources
#1 Branded searches: 40.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 48.4K visits (Capturing users before they know the brand)
#3 Informational searches: 73.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 21.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 38.7K visits (Users researching before making a purchase)
You might like to read this as well: ManageEngine Software SEO: How They Get 110K+ Organic Monthly Visits
Top Pages Driving Traffic for OpenText:
| Page | Keyword | Position | Monthly Traffic |
| opentext.com | opentext | 1 | 14,706 |
| opentext.com/what-is/agile-development | agile development | 2 | 10,215 |
| opentext.com/what-is/dast | dast | 1 | 4,056 |
| opentext.com/about/brands/microfocus | microfocus | 1 | 3,635 |
| opentext.com/products/forensic | encase download | 1 | 2,967 |
| opentext.com/products/fax | rightfax | 1 | 2,463 |
| opentext.com/what-is/insider-threat | what is an insider threat | 4 | 1,941 |
| opentext.com/what-is/functional-testing | functional testing | 2 | 1,872 |
| opentext.com/what-is/chaos-engineering | chaos engineering | 2 | 1,861 |
| opentext.com/products/filr | filr | 10 | 1,534 |
OpenText’s Traffic Powerhouses
#1 The homepage is a strong authority hub, ranking #1 for “OpenText” and pulling in users already familiar with the brand.
#2 Educational pages drive traffic, with “What is Agile Development?” securing a top spot for high-intent searches.
#3 Security-related content brings in niche audiences, with “What is DAST?” ranking #1 for users exploring security testing. A focused approach, similar to how ESET tailors its content strategy, ensures that every page serves a specific intent.
OpenText Wins with Search Intent
#1 Product pages convert, with “Microfocus” and “Encase Forensic” capturing searchers looking for specific solutions.
#2 Knowledge-driven pages rank well, like “What is an Insider Threat?” drawing cybersecurity-conscious users.
#3 Utility-focused searches lead to engagement, as “RightFax” and “Release Management” pages cater to practical needs.
Their ability to attract and retain enterprise users reflects the importance of having a well-defined SaaS adoption strategy that drives growth.
OpenText’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.7M |
| Referring Domains | 12.3K |
| High-Authority Links | Links from Amazon, Apple, Wikipedia, Microsoft |
Insights
#1 OpenText isn’t just collecting backlinks; it’s earning them from tech leaders like Amazon, Apple, and Microsoft. That kind of validation cements its authority in enterprise software.
#2 With 12.3K domains linking back, OpenText’s influence isn’t limited to one niche. Its footprint spans cybersecurity, AI, and digital transformation, making it a recognized force across industries.
OpenText’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 88.6K | 34.1% |
| India | 43.6K | 16.8% |
| Korea | 17.8K | 6.9% |
| Canada | 16.4K | 6.3% |
| United Kingdom | 10.4K | 4.0% |
Insights
#1 The U.S. dominates OpenText’s traffic, contributing over a third of all visits, showing strong demand in its home market.
#2 Korea’s traffic surge (+12K) signals a growing interest, possibly due to expanding digital transformation efforts in the region.
OpenText’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.7s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 57s (Excellent)
Source: PageSpeed Insights
What This Means
#1 Pages load fast, keeping users engaged. No frustrating delays.
#2 Clicking around feels instant. Smooth, lag-free interactions.
Traffic Breakdown
| Source | Value |
| Organic Search | 88.6K |
| Paid Search | 441 |
Paid Ad Keywords That Drive Conversion
Heavy focus on fax-related terms. OpenText is reinforcing its authority in secure document transmission.
Top Keywords OpenText Is Bidding On:
#1 “xmedius fax”
#2 “opentext xm fax”
#3 “xmedius support”
#4 “opentext rightfax support”
#5 “open text fax”
#6 “how does rightfax work”
#7 “easylink fax”
Insights
#1 Branded keywords dominate. Users searching already know OpenText’s solutions.
#2 Queries like “how does RightFax work” show an effort to capture informational intent, not just transactional.
How You Can Steal OpenText’s SEO Playbook
#1 Educational Content That Ranks and Converts
Their “What is Agile Development?” page pulls in 10,215 visitors a month, securing the #2 spot for a high-intent query.
Takeaway: Find high-volume industry terms and create in-depth, solution-driven content to capture intent before competitors do.
#2 Winning Security Searches with Niche Authority
Their “What is DAST?” page ranks #1, bringing in 4,056 visitors monthly searching for security testing solutions. Instead of broad topics, they focus on specific, technical queries that buyers actually search for.
Takeaway: Own technical topics. If there’s a security, compliance, or IT issue in your industry, be the one answering it.
#3 High-Authority Backlinks from Industry Giants
With links from Amazon, Apple, Microsoft, and Wikipedia, OpenText doesn’t just rank; it’s seen as an industry leader. These are high-value endorsements that make outranking them harder.
Takeaway: Earning authority backlinks should be a priority. Conduct research, publish original insights, and create content that big industry sites want to reference.
#4 Mastering Both Branded and Non-Branded Search
Branded searches bring 40.2K visits, but OpenText doesn’t stop there. Non-branded searches drive 48.4K visits, proving they can capture new audiences.
Takeaway: You need a balance. Optimize for branded traffic, but invest heavily in non-branded, high-intent queries to grow beyond your existing audience.
#5 Dominating the U.S. While Expanding Globally
34.1% of OpenText’s traffic comes from the U.S., but Korea’s growth (+12K visits) signals international expansion. They aren’t just targeting the usual markets; they’re adapting to global demand.
Takeaway: If you’re only focusing on one market, you’re missing out. Expand by localizing content and targeting emerging regions where demand is rising.
Final Thoughts
From capturing security-conscious searchers with DAST and insider threat content to locking down fax-related queries for niche dominance, every move is expert-driven.
Want to scale your website’s traffic organically? Collaborate with us today.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
