Odoo pulls in over 793K organic visits each month with a Domain Rating (DR) of 92 and 363M backlinks from platforms like Google, Apple, and WordPress.
The secret? They’ve mastered search intent; combining targeted keywords, strategic localization, and powerful backlinks to dominate search results.
Here’s the kicker; you don’t need Odoo’s resources to see results like this. Learn how to use their playbook and adapt it to your business.
Odoo’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 793K |
| Domain Rating (DR) | 92 |
| Backlinks | 363M |
How Odoo Captures Traffic: Breaking Down the Sources
#1 Branded searches: 647.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 145.6K visits (Capturing users before they know the brand)
#3 Informational searches: 705.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 569.8 visits (Users looking for a specific website or page)
#5 Commercial searches: 586.3K visits (Users researching before making a purchase)
Key Takeaway: Odoo’s ability to balance branded and non-branded search traffic ensures they capture both loyal users and new prospects.
You might like to read this as well: Paychex Inc SEO: How They Get 1.9M+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Odoo’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.odoo.com/ | odoo | 1 | 263,500 |
| https://www.odoo.com/fr_FR | odoo | 1 | 48,695 |
| https://www.odoo.com/es | odoo | 1 | 44,706 |
| https://www.odoo.com/es_ES | odoo | 1 | 31,217 |
| https://www.odoo.com/app/inventory | inventory management software | 1 | 20,708 |
| https://www.odoo.com/id_ID | odoo | 1 | 18,719 |
| https://www.odoo.com/vi_VN | odoo | 1 | 17,781 |
| https://www.odoo.com/app/website | odoo website | 1 | 17,759 |
| https://www.odoo.com/de_DE | odoo | 1 | 14,749 |
| https://www.odoo.com/pricing | odoo pricing | 1 | 14,518 |
Why These Pages Win:
#1 Homepage Dominance: Ranking #1 for “Odoo” reflects strong branded search power.
#2 Localization Works: French and Spanish pages bring in targeted traffic.
#3 Product-Specific Pages Drive Conversions: High-intent keywords like “inventory management software” capture business-focused searchers.
Why Odoo’s Search Intent Strategy Works
#1 Product-specific pages work hard, with the CRM and accounting app pages driving visitors actively looking for business tools.
#2 Global reach is expanding, with the Vietnamese, Indonesian, and German pages securing top rankings for local searches.
#3 Pricing transparency matters, as the “pricing” page ranks #1 and draws in users looking to compare costs and features.
Odoo’s Global Reach: Where the Traffic Comes From
| Country | Monthly Visits | % of Total Traffic |
| India | 152.2K | 19.2% |
| United States | 83.6K | 10.5% |
| France | 51.6K | 6.5% |
| Spain | 46.7K | 5.9% |
| Indonesia | 36.4K | 4.6% |
Insights
#1 Nearly 20% of Odoo’s traffic comes from India, highlighting strong adoption in the region.
#2 Significant traffic from Europe and Southeast Asia signals that Odoo’s global reach strategy is working.
Odoo’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 363M |
| Referring Domains | 108K |
| High-Authority Links | Links from Google, Apple, WordPress, Pinterest |
Insights
#1 Massive backlink volume: With 363 million backlinks from 108K referring domains, Odoo’s backlink profile reflects strong authority and trust.
#2 High-authority endorsements: Backlinks from major platforms like Google, Apple, and WordPress strengthen Odoo’s credibility and search ranking potential.
Lesson: Secure high-quality backlinks from trusted sources to increase your domain authority.
Traffic Breakdown
| Source | Value |
| Organic Search | 793K |
| Paid Search | 46.9K |
Paid Ad Keywords That Drive Conversions
Strategic targeting: Odoo is focusing on high-intent keywords like “CRM” and “Pipe Drive” to attract users actively seeking business solutions.
Top Keywords Odoo Is Bidding On:
#1 “CRM” : High-intent commercial search term.
#2 “Smartsheet” : Competitor targeting.
#3 “Pipe Drive” : Business-focused tool search.
#4 “Como ganar dinero en internet” : Spanish-language search for making money online.
#5 “Que es un ERP” : Informational search in Spanish.
Insights
Multilingual reach: Ads targeting Spanish-language keywords like “como ganar dinero en internet” and “que es un ERP” reflect Odoo’s effort to expand in Spanish-speaking markets.
How to Apply Odoo’s SEO Playbook to Your Business
#1 Leverage Strong Branded Search Power
Odoo’s homepage ranks #1 for “odoo,” driving over 263K monthly visits. This reflects not just brand awareness but also strong search intent from users already familiar with the platform. A high-ranking homepage reinforces credibility and funnels direct traffic to conversion points.
Takeaway: Strengthen your homepage SEO to capture branded search traffic and convert it into leads. Partnering with the right B2B SaaS inbound marketing agency can help you implement a strategy similar to Odoo’s and drive consistent, high-quality leads.
#2 Go All-In on Localization
Odoo’s regional pages in French, Spanish, and Italian generate targeted traffic by aligning with local search behavior. This localized approach helps Odoo build relevance and authority in non-English markets.
Takeaway: Create region-specific content to capture local search demand and improve your global visibility.
#3 Optimize Product-Specific Pages for High-Intent Traffic
Odoo’s inventory app page ranks #1 for “inventory management software,” attracting businesses actively seeking solutions. High-intent traffic means higher chances of conversion.
Takeaway: Identify your high-value products or services and optimize pages for search terms with strong purchase intent. Workhuman’s content strategy offers a compelling example of how to create targeted, high-value content that resonates with your audience.
#4 Secure High-Authority Backlinks
Odoo’s backlink profile includes links from Google, Apple, and WordPress; trusted, high-authority sources that boost domain strength. With over 108K referring domains and 363 million backlinks, Odoo’s authority is undeniable.
Takeaway: Focus on building backlinks from reputable sources to improve search rankings and domain authority.
#5 Target Multilingual and High-Intent Paid Keywords
Odoo’s paid search strategy includes high-intent terms like “CRM” and “pipe drive,” alongside Spanish-language terms like “que es un ERP.” This dual focus on intent and language diversity expands reach and conversion potential.
Takeaway: Run targeted PPC campaigns that cover both high-intent terms and multilingual audiences to maximize reach and conversions.
Final Thoughts: Why Odoo’s SEO Works
This is why Odoo’s SEO works: a strategic mix of branded search power, expert-driven localized content, product-driven traffic, authoritative backlinks, and smart paid search.
By mastering search intent and balancing organic and paid search strategies, Odoo captures both discovery and conversion traffic.
Apply these tactics to your strategy; and start seeing the results.
Let’s partner up to grow your SEO success!
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
