You don’t need to outspend your competition. You just need to out-strategize them.
NinjaOne is pulling in 130,000+ organic visitors every month.
They’re not playing the volume game. They’re playing the precision game.
Their blog isn’t bloated with low-value thought pieces. It’s packed with problem-solving content that ranks, converts, and steals customers from giants like SolarWinds and Atera.
Their blog is packed with high-intent, problem-solving guides like:
- “How to Update Your BIOS” – 3,085 visits/month
- “4 Ways to Disable Windows Updates” – 3,402 visits/month
- “How to Use Windows Command Prompt” – 5,021 visits/month
These aren’t just posts; they’re mini support docs for IT teams, sysadmins, and MSPs Googling in the middle of a workday fire.
And here’s the kicker:
They tie those answers back to product pages like Patch Management and RMM, turning fix-seekers into product-aware prospects.
If you’re a SaaS founder, CMO, or head of growth, this teardown will show you:
- How NinjaOne turned technical how-to content into an organic traffic engine
- How they capture bottom-of-funnel users ready to buy
- Why bidding on competitors works (and how to do it right)
- And how you can replicate their playbook; without needing their budget
This isn’t guesswork. It’s reverse-engineered from results.
Let’s look at the exact tactics NinjaOne used to build an SEO machine that doesn’t just drive traffic; but brings in qualified pipeline.
NinjaOne’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 130K |
| Domain Rating (DR) | 74 |
| Backlinks | 133K |
How NinjaOne Captures Traffic: Breaking Down the Sources
#1 Branded searches: 80.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 50.1K visits (Capturing users before they know the brand)
#3 Informational searches: 123.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 34.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 51.6K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving NinjaOne’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | ninjaone | 1 | 36,107 |
| How to Use Windows Command Prompt | command prompt windows 10 | 1 | 5,021 |
| 4 Ways to Disable Windows Updates | how to turn off windows 10 updates | 4 | 3,402 |
| How to Update Your PC’s BIOS | how to update bios | 4 | 3,085 |
| How to Find a Windows 10 Product Key | windows 10 product key | 7 | 3,027 |
| NinjaOne RMM | ninja rmm | 1 | 2,622 |
| Windows CMD Commands | cmd commands | 7 | 2,548 |
| How to Force a Group Policy Update | force group policy update | 2 | 2,073 |
| Login Page | ninjaone login | 1 | 2,044 |
| Patch Management | patch management software | 2 | 1,897 |
NinjaOne’s Traffic Drivers
#1 How-to guides dominate. Articles like “How to Use Windows Command Prompt” and “How to Update BIOS” attract users searching for step-by-step solutions.
#2 The homepage holds strong. Ranking #1 for “NinjaOne,” it ensures brand recognition and direct traffic.
#3 RMM and patch management pages convert. Users looking for IT solutions land here, already in decision-making mode.
NinjaOne Wins with Search Intent
#1 Technical troubleshooting is a magnet. Posts on “How to Find a Windows 10 Product Key” and “How to Disable Windows Updates” meet urgent user needs.
#2 Login page captures returning users. Ranking #1 for “NinjaOne login,” it ensures frictionless access.
#3 Specialized software terms matter. Pages targeting “Ninja RMM” and “Patch Management Software” bring in professionals searching for IT tools.
NinjaOne’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 133K |
| Referring Domains | 3.4K |
| High-Authority Links | Links from Apple, Amazon, Github |
Insights
#1 NinjaOne earns credibility with links from tech giants like Apple and Amazon, reinforcing its authority in IT management.
#2 A strong backlink profile (133K links) signals trust, but with only 3.4K referring domains, diversifying sources could strengthen its reach.
NinjaOne’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 130.3K | 38.3% |
| India | 41K | 12.0% |
| Italy | 24K | 7.0% |
| Germany | 18.3K | 5.4% |
| France | 17.2K | 5.1% |
Insights
#1 The U.S. drives the bulk of NinjaOne’s traffic (38.3%), but international markets like Italy and France are showing strong growth.
#2 India holds the second spot, but keyword losses suggest a need for better local optimization.
Scaling in a competitive industry requires strategic SEO. See how Cloudbeds’ growth strategies helped them expand their online presence.
Traffic Breakdown
| Source | Value |
| Organic Search | 130K |
| Paid Search | 4.3K |
Paid Ad Keywords That Drive Conversion
“NinjaOne” and “Ninja One” are top bids, ensuring visibility for direct brand searches.
Top Keywords NinjaOne Is Bidding On:
#1 “ninjaone”
#2 “ninja one
#3 “remote management tools”
#4 “solar winds”
#5 “atera”
#6 “remote desktop connection manager”
#7 “devolutions remote desktop manager”
Insights
#1 Bidding on “SolarWinds” and “Atera” suggests an effort to capture users comparing top IT management tools.
#2 Keywords like “remote management tools” and “remote desktop connection manager” show a focus on IT professionals needing secure, efficient solutions.
Ranking for competitive keywords isn’t easy. Take a look at the best cybersecurity software SEO analysis to see what top-ranking brands do differently.”
Steal-Worthy SEO Frameworks from NinjaOne’s Playbook
#1 Turn Utility Content into a Scalable User Acquisition Engine
NinjaOne’s blog is a high-traffic SEO engine, ranking for high-intent, technical queries like:
- “How to Update BIOS” (#1, 4.2K volume)
- “Turn off Windows update in Windows 10” (#1, 1.3K volume)
These pages aren’t fluff-filled. They rank because they solve real IT pain points fast.
What NinjaOne Did Right:
● Targeted evergreen, high-volume keywords with clear technical intent.
● Structured answers in a step-by-step, scan-friendly format (perfect for featured snippets).
● Included actionable next steps for sysadmins, IT managers, and MSPs.
● Optimized for both ranking and readability; short intros, strong headings, rich snippets.
SaaS Playbook: How to Apply This
● Build “how to” and “fix” content around actual problems your users Google daily; especially ones your product solves.
● Use clear, instructional formatting (numbered steps, warnings, FAQs) to win featured snippets.
● Create a repeatable blog framework for addressing tech issues with screenshots, commands, and tool links.
● Link these blog posts directly to your product if it helps solve the issue; gently, not forcefull
Takeaway:
SEO content doesn’t need to “build your brand”; it needs to solve your user’s problem.
Do that well enough, and your blog becomes your best sales rep.
#2 SEO Content That Wins the Technical SERPs
NinjaOne owns technical how-to keywords like:
- “ipconfig/displaydns”: #1 with 3.2K volume
- “cmd commands”: Top 5 with 9K volume
These are search-optimized answers to high-intent, utility-based queries that IT pros Google daily.
What NinjaOne Did Right:
● Targeted command-line troubleshooting terms that MSPs, sysadmins, and IT admins actually search.
● Structured content with definitions, examples, and command syntax to win featured snippets.
● Built trust and topical authority by covering adjacent terms (e.g., ipconfig, DNS cache, network config).
● Focused on clear utility over SEO fluff; every blog reads like documentation, not marketing copy.
SaaS Playbook: How to Apply This
● Find “command” or “syntax” searches relevant to your space (e.g., database CLI, cloud infra, scripting tools).
● Build blog posts that explain what the command does, when to use it, and what to watch out for.
● Use one post to dominate a family of keywords: variations like “DNS flush,” “clear DNS cache,” etc.
● Include screenshots or terminal output to improve snippet capture and keep bounce rates low.
Example from SaaS:
Datadog ranks for “curl command with headers” by publishing concise tutorials with real-world examples; exactly what devs want. Learn from their SEO strategy.
Takeaway:
If you can rank for what your users type when they’re stuck, you win trust and traffic.
These aren’t just visits; they’re qualified users in pain. Serve them fast, and you’ll be top of mind when they’re ready to buy.
#4 Tactical How-To Content That Wins Big Windows Keywords
NinjaOne ranks on Page 1 (often #1) for utility-heavy terms like:
- “command prompt windows 10”: Featured Snippet, 4.3K volume
- “windows 10 product key”: Ranks #6, 20K volume
These are step-by-step guides that answer urgent, high-volume questions for IT admins and end users alike.
What NinjaOne Did Right:
● Identified high-volume, high-urgency queries (e.g., forgotten product keys, accessing CMD).
● Used clear step-by-step formatting to win featured snippets.
● Positioned themselves as a trusted Windows troubleshooting source; not just another software blog.
● Targeted evergreen problems; the kind users Google every time they reinstall Windows.
SaaS Playbook: How to Apply This
● Find the day-one frustrations your users Google (“reset password [tool],” “how to install [your software],” “get API key for…”).
● Create practical, screenshot-heavy walkthroughs; these outrank generic docs or forums.
● Optimize for snippets: use lists, FAQs, and “how to” phrasing in headers.
● Stay updated: refresh these posts quarterly to match evolving OS/tool versions
Want to Turn Search Traffic into Pipeline; Not Just Pageviews?
NinjaOne isn’t winning with surface-level content.
They’ve built an SEO machine that:
● Ranks for what IT teams actually Google during troubleshooting
● Captures urgent, high-intent traffic from terms like “how to update BIOS” and “cmd commands”
● Links utility content directly to product relevance; without sounding salesy
And here’s the kicker:
This wasn’t a stroke of luck. It’s repeatable; with the right strategy.
At Concurate, we’ve helped SaaS and IT brands go head-to-head with industry leaders and come out on top; by building content engines that drive traffic and conversions.
If your product solves real problems, your content should too.
Let’s audit your current SEO approach and send you 3 fixes to boost traffic and conversions; no fluff.
Disclaimer:
This article is an independent analysis based on publicly available data regarding NinjaOne’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by NinjaOne Inc. All trademarks mentioned are the property of their respective owners.
