Pulling in 121K organic visits each month with a DR of 61 and 9.5K backlinks from trusted names like Apple and Fortune, Netchex has built a strong SEO foundation.
Their homepage attracts over 94K visits monthly, proving the power of branded search. But it doesn’t stop there.
Utility pages like bonus and paycheck calculators are ranking well, driving consistent, targeted traffic.
Let’s take a closer look at how Netchex is making this work and how you can apply the same strategies.
Netchex SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 121K |
| Domain Rating (DR) | 61 |
| Backlinks | 9.5K |
Traffic Breakdown: How Netchex Captures Search Intent
#1 Branded searches: 112.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 8.9K visits (Capturing users before they know the brand)
#3 Informational searches: 75.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 111.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 70.9K visits (Users researching before making a purchase)
Key Takeaway: Strong branded search presence drives traffic, but utility and informational content broaden Netchex’s reach.
You might like to read this as well: Oyster SEO: How They Get 140K+ Organic Monthly Visits
Top Performing Pages: What’s Driving Netchex’s Success
| Page | Keyword | Position | Monthly Traffic |
| netchex.com | netchex | 1 | 94,172 |
| netchex.com/solutions/time-attendance/ | netchex login | 1 | 3,712 |
| netchex.com/contact/ | netchex login | 1 | 3,079 |
| netchex.com/solutions/payroll-tax/ | netchex | 1 | 1,391 |
| netchex.com/calculators/flat-bonus-calculator/ | bonus after tax calculator | 4 | 1,352 |
| netchex.com/contact/support-for-netchex-clients/ | netchex | 1 | 1,351 |
| netchex.com/netchex-faqs/ | netchex | 1 | 1,258 |
| netchex.com/calculators/aggregate-bonus-calculator/ | bonus after tax calculator | 7 | 477 |
| netchex.com/calculators/washington-paycheck-calculator/ | paycheck calculator washington | 9 | 471 |
| netchex.com/calculators/texas-paycheck-calculator/ | paycheck calculator texas | 11 | 437 |
#1 The homepage is a traffic powerhouse, ranking #1 for “netchex” and bringing in over 94K monthly visits from users already familiar with the brand.
#2 The “Time & Attendance” solution page drives targeted traffic, ranking #1 for “netchex login” and helping users find quick access to essential tools.
#3 The “Flat Bonus Calculator” page converts search intent into value, ranking for terms like “bonus after tax calculator” and providing practical solutions.
Why Netchex’s Content Strategy Works
#1 Brand-focused searches pay off, with the homepage ranking for “netchex” and securing high visibility among existing users.
#2 Informational content like the “Netchex FAQs” page attracts users looking for direct answers, ranking for terms like “netchex customer service.”
#3 Utility pages like bonus and paycheck calculators are ranking well, driving consistent, targeted traffic; a sign that practical resources resonate with B2B audiences.
Netchex’s USA Domination
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 120.6K | 99.5% |
| India | 161 | 0.1% |
| Canada | 107 | <0.1% |
| United Kingdom | 88 | <0.1% |
| Mexico | 75 | <0.1% |
Insights
#1 The United States dominates Netchex’s traffic, contributing nearly all (99.5%) of the total monthly visits.
#2 International traffic remains minimal, suggesting room for expansion in global markets like India and Canada.
Backlink Strength: High-Authority Links Build Trust
| Metric | Value |
| Total backlinks | 9.5K |
| Referring Domains | 1.4K |
| High-Authority Links | Links from Apple, Medium, Fortune |
Netchex’s backlink profile is supported by high-authority links from Apple, Medium, and Fortune, boosting credibility and trust.
Traffic Breakdown
| Source | Value |
| Organic Search | 121K |
| Paid Search | 161 |
Technical Performance: Fast and Stable Experience
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.9s (Excellent)
Cumulative Layout Shift (CLS): 0.03 (Excellent)
Interaction to Next Paint (INP): 52ms (Excellent)
Source: PageSpeed Insights
Insights
#1 Netchex’s fast LCP of 0.9s ensures that key content loads quickly, improving user experience and reducing bounce rates.
#2 The low CLS of 0.03 indicates a stable layout, preventing unexpected content shifts that could frustrate users.
Paid Strategy: Capturing Competitor and Broad Traffic
Targeting broader terms like “automated payroll” and “human resource payroll” helps Netchex reach users seeking comprehensive payroll solutions.
Top Keywords Netchex Is Bidding On:
#1 “paychexs”
#2 “automated payroll”
#3 “netcheck”
#4 “hospital payroll software”.
#5 “netcheck login”
#6 “human resource payroll”
#7 “payroll startup”
Insight:
Targeting broader terms like “automated payroll” and “human resource payroll” helps Netchex reach users seeking comprehensive payroll solutions.
How to Apply Netchex’s SEO Playbook
#1 Homepage Dominance Through Branded Searches
Netchex’s homepage ranks #1 for the term “netchex,” driving over 94K monthly visits; nearly 78% of their total organic traffic. This shows the strength of their brand authority and recognition.
Takeaway: Build brand-focused content and optimize it for branded terms to capture high-intent traffic directly from search.
#2 Smart Utility Pages That Match Search Intent
The “Flat Bonus Calculator” page ranks for “bonus after tax calculator,” driving 1.3K monthly visits. Similarly, the “Washington Paycheck Calculator” and “Texas Paycheck Calculator” attract users with specific payroll queries.
Takeaway: Create practical tools and calculators that address direct user needs to secure valuable search traffic.
#3 Strong Technical Health for Better Search Performance
Netchex’s Largest Contentful Paint (LCP) of 0.9s and Cumulative Layout Shift (CLS) of 0.03 are top-tier. Fast load times and a stable layout reduce bounce rates and improve user satisfaction.
Takeaway: Optimize for Core Web Vitals to improve search rankings and user retention.
#4 High-Authority Backlinks Build Trust
Netchex benefits from backlinks from Apple, Medium, and Fortune, which reinforces search authority and trustworthiness. With 9.5K backlinks from 1.4K domains, their link profile supports long-term visibility.
Takeaway: Focus on earning high-quality backlinks from reputable sources to strengthen search credibility.
#5 Targeting Competitor and Broad Keywords
Netchex strategically bids on terms like “paychexs” and “human resource payroll,” positioning themselves alongside major competitors. This helps them capture search intent from users comparing solutions.
Takeaway: Target competitor terms and broad industry keywords to tap into users exploring alternative solutions.
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Before We Go
Netchex’s expert-driven success comes from a clear focus on branded searches, smart utility pages, and technical strength.
Their ability to dominate search rankings with targeted content and strategic keyword bidding gives them a competitive edge.
Let’s partner up to create a unique content approach that boosts your search visibility.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
