| TL;DR: LinkedIn brand pages rarely drive real traction. So we used a strategy that sparked genuine conversations and buyer interest. The result was 20 warm leads, higher visibility, and a repeatable playbook any SaaS brand can use to grow on LinkedIn. |
Most LinkedIn brand pages are dead.
LinkedIn marketers post every weekday on company pages in the hope that someone will engage with their post.
But to their dismay, the posts get minimal traction, disappearing into the endless internet stream while adding negligible value.
In fact, there are very few pages, usually those of top B2B SaaS brands or renowned companies, that get real traction and engagement.
But for others, it’s a grey area. So how do you flip the narrative?
That was the challenge an innovation management SaaS company came to us with. They wanted to strengthen their brand’s LinkedIn authority and get more leads from the channel.
Within the 75-day window we worked with them, our strategy helped generate 20 warm leads. We will explore this in detail inside the case study, but first, let us look at the client.
| About Client Our client is a leading innovation and idea management platform trusted by top innovative companies across biotechnology, cleantech, food and beverage, healthcare, and life sciences. Their tools simplify idea capture, invention disclosures, and end-to-end innovation management for growing teams. Rated 4.8 out of 5 on G2, they hold multiple High Performer badges across Asia, Asia Pacific, Mid-Market, and Overall categories. |
The Challenge
Before we stepped in, our client was following the same playbook most SaaS brands follow.
They were posting 5 times a week, using the right hashtags, sharing feature posts. In fact, they were also experimenting with carousels. However, the traction remained minimal.
To paint a before picture, we pulled a 75-day dataset before we started working with them.
Before Concurate
The numbers told the story clearly: low impressions and majorly reactions from employees of the company. The needle barely moved to bring the brand forward or the right buyers closer.
With LinkedIn, they had one aim: gain visibility from their target audience and get the conversation started with the right prospects.
They had subscribed to a broader content marketing package with us that included emails, YouTube channel management, LinkedIn marketing, and content strategy consultation.
But we won’t delve into the results from those strategies, given the scope of this case study. Here, we aimed to make LinkedIn a lead generation channel for them.
Solution
We were aware of the fact that posting typical feature posts or blog posts links would do nothing to get the conversation started. We wanted to apply a strategy that really worked.
So we began to think: how do you come in front of the right audience? Or the people from the industry you want to convert?
What can be done to bring the right companies closer without using cold approaches?
Cold messaging and cold emails work, but as a content marketing agency whose content gets excellent results for its clients, we did not want to go down that road.
So we took a different approach.
Our idea was to pick companies from domains where a lot of innovation was happening. There we identified companies that were doing stellar work. These were companies that had patented technology, innovative designs, or were making meaningful impact.
Then we tagged them in our posts. And we did not just tag the companies or their founders/CEOs. We highlighted their work and explained how they were changing things.
We wrote about the impact they were making. Here is a snapshot of the post.
Source – LinkedIn
There is a basic psychological truth. When you appreciate someone genuinely, they are far more likely to respond, acknowledge, or engage. And that response becomes the starting point of a warm relationship.
So that is exactly what we did.
We picked industries across domains like biotechnology, food and beverage, clean tech, healthcare, life sciences, and many more. From each cluster, we selected 5-7 companies that were doing something innovative.
And you know what happened next?
Results
It resulted in real conversations from CEOs that reposted. Founders who commented. Brand pages that appreciated the mention. We started garnering interest from companies that fit the ideal customer profile.
The strategy had worked. We were publishing two such posts a week across different domains and clusters. And as soon as we published these posts, we started seeing clear movement.
In fact, within the 75-day period, we garnered 20 warm leads consisting of CEOs, founders, and senior executives who engaged with our posts.
These were conversation starters from companies that fit the ideal customer profile. We passed all 20 warm leads to the client’s sales team.
Their sales team then reached out to these leads via their founder’s profile. We suggested this approach as we believe that founders and senior executives connect more naturally with others of their rank. And that is exactly what happened. Their sales team picked up these conversations and carried them forward.
This strategy also had an impact on their visibility. They saw a 368% increase in impressions and a 155% increase in reactions within the same 75-day period after we started working with them. The needle moved exactly the way it was supposed to.
After Concurate
Not only did the posts spark conversations, they also boosted visibility, engagement, and brand recall.
And yes, follower count too.
In short, one of our strategies helped turn their LinkedIn channel into a lead-generating vehicle where the right companies noticed them, engaged with them, and moved closer to conversion.
| Highlights 368% increase in impressions 155% increase in reactions, driven by high-relevance posts 43 new followers added during the 75-day period 20 warm leads generated and passed directly to the client’s sales team Meaningful conversations sparked with CEOs, founders, and brand pages from innovation-heavy domains |
About Concurate
At Concurate, we specialise in LinkedIn marketing that actually moves buyers closer to you. As an agency, our approach is simple. We study your industry, understand what sparks responses, and apply playbooks that bring the right companies into your world.
Source – Concurate
The strategy you saw above is only one of many playbooks we apply. Our goal is to create warm leads that can be passed to your sales team to get them further in the marketing funnel.
In fact, our work is so good that our clients cannot stop themselves from referring us to their acquaintances. In fact, this email was shared by this client to one of their newly made acquaintances who was looking for a marketing agency to take their work forward.
We are that good. If, like them, you also want to turn LinkedIn into a channel that drives visibility, engagement, and qualified leads, book time on our calendar and we will walk you through a plan.
Frequently Asked Questions
1. How do you get more engagement on LinkedIn organically?
Organic engagement grows when your content speaks to people, not algorithms. Instead of feature posts or generic updates, you can focus on industry-relevant stories, appreciation posts, and buyer-centric insights. Or like us tag the right companies, highlight what’s going on in the field, and give people a reason to respond. When content feels personal and thoughtful, engagement comes naturally.
2. Does tagging companies on LinkedIn actually work?
Yes, when done thoughtfully. Tagging works only when you highlight real achievements, innovation, or impact. No one responds to forced mentions. But when you appreciate a company or founder sincerely, they are far more likely to react, comment, or repost. It creates warm entry points without cold outreach, and it brings your brand in front of the right people.
3. What type of LinkedIn posts attract buyers?
Posts that educate, appreciate, or spark curiosity work best. Buyers respond to content that shows industry knowledge, highlights real innovation, or speaks to their daily challenges. Appreciation posts, domain-based insights, and short narratives outperform feature dumps. When your content helps someone feel seen or informed, you get their attention.
4. How often should you post on LinkedIn for results?
Posting consistently matters, but quality matters more. Three to five well-crafted posts a week are enough if each one has intent. creating content people genuinely want to respond to.
