If you’ve ever searched for follow-up email templates, EdTech companies, or hospital management systems, chances are you’ve come across LeadSquared.
They’re capturing the right audience with high-intent searches, niche industry content, and a strong branded presence.
If you’re in the CRM, sales automation, or industry-specific software space and struggling to attract visitors, it’s worth seeing how LeadSquared is making it happen. Here’s a breakdown of what they’re doing right.
LeadSquared’s SEO Snapshot
| Organic Traffic (Monthly) | 147K |
| Domain Rating (DR) | 76 |
| Backlinks | 22.8K |
LeadSquared Ranks for Every Search Intent
#1 Branded searches: 98.4K visits (Users already familiar with the brand)
#2 Non-branded searches: 48.8K visits (Capturing users before they know the brand)
#3 Informational searches: 137.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 98K visits (Users looking for a specific website or page)
#5 Commercial searches: 116K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Streak SEO Analysis: How They Get 480K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| leadsquared.com | leadsquared | 1 | 71,257 |
| Follow-up Emails After No Response | follow up email after no response | 2 | 6,721 |
| EdTech Companies in India | edtech company | 2 | 5,403 |
| LeadSquared Academy Login | leadsquared login | 1 | 3,684 |
| Open-ended Questions | open questions examples | 1 | 2,912 |
| CRM Software | leadsquared | 1 | 2,406 |
| Hospital Management System (HMS) | hospital management system | 2 | 2,297 |
| Careers | leadsquared | 1 | 1,648 |
| LeadSquared US | leadsquared | 1 | 1,527 |
| Book a Demo | leadsquared | 1 | 1,470 |
#1 LeadSquared’s homepage dominates branded search, ranking #1 for “LeadSquared” and pulling in the majority of its organic traffic from users already familiar with the brand.
#2 High-intent pages like “Follow-up Emails After No Response” capture users actively searching for sales and email engagement strategies, ranking #2 for a competitive query.
#3 Industry-focused content such as “EdTech Companies in India” and “Hospital Management System (HMS)” strategically target niche audiences, securing top rankings in their respective domains.
LeadSquared Ranks for High-Intent and Industry-Specific Searches
#1 Sales-driven queries like “follow-up email after no response” drive significant traffic, positioning LeadSquared as a go-to resource for sales and customer engagement.
#2 Navigational searches such as “LeadSquared login” and “Book a Demo” indicate strong user intent, funneling visitors directly into the platform’s ecosystem.
#3 Niche industry content, including “hospital management system” and “edtech company,” extends LeadSquared’s reach into specialized markets, reinforcing its authority in CRM solutions.
Global Traffic Domination
Top Traffic Sources
#1 India – 119.3K visits/month (81.0% of total traffic)
#2 United States – 16K visits/month (10.9%)
#3 Philippines – 3.1K visits/month (2.1%)
#4 United Kingdom – 1.3K visits/month (0.9%)
#5 Russian Federation – 952 visits/month (0.6%)
India dominates LeadSquared’s traffic, accounting for the vast majority of visits, reflecting a strong foothold in its home market.
Meanwhile, the U.S. and other international markets like the UK and the Philippines indicate steady global expansion and untapped potential.
LeadSquared’s Backlink Profile
| Metric | Value |
| Total backlinks | 22.8K |
| Referring Domains | 3.6K |
| High-Authority Links | Links from Amazon, Apple, GitHub, HubSpot |
#1 LeadSquared’s 22.8K backlinks and 3.6K referring domains signal strong authority, helping it stay competitive in search rankings.
#2 High-authority links from Amazon, Apple, GitHub, and HubSpot add serious credibility, reinforcing its position as a trusted name in the CRM space.
Traffic Breakdown
| Source | Value |
| Organic Search | 147K |
| Paid Search | 0 |
LeadSquared’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.4s (Poor)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 153ms (Poor)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 LeadSquared’s LCP of 2.4 seconds might seem decent, but there’s room for improvement. Faster loading times mean happier users and better rankings.
#2 With a perfect CLS score of 0, users enjoy a seamless browsing experience with no unexpected shifts, just smooth navigation.
Here’s How You Can Steal LeadSquared’s SEO Playbook
#1 Own Your Branded Search
LeadSquared’s homepage ranks #1 for “LeadSquared,” pulling in a massive chunk of its organic traffic. Why does this matter? Because branded searches are some of the highest-converting queries.
If users are searching for your brand by name, they’re already interested, so make sure you dominate that space with a well-optimized homepage, strong site structure, and a compelling brand story.
#2 Create High-Intent, Problem-Solving Content
One of LeadSquared’s biggest wins comes from ranking for high-intent keywords like “follow-up email after no response.”
Many brands achieve similar results by focusing on content strategies that align with search intent, ensuring they answer exactly what users are looking for. A structured approach, like how Omnisend builds its in-house SEO framework, can make all the difference.
The takeaway? Focus on content that solves real problems, answers burning questions, and positions your brand as a go-to resource.
#3 Target Niche Industry Audiences
LeadSquared doesn’t stop at broad CRM topics, they go deep into industry-specific content, ranking for keywords like “EdTech companies in India” and “Hospital Management System (HMS).”
Many SaaS businesses take a similar approach by leveraging their home page content to improve discoverability and engagement, ensuring they capture valuable search traffic.
#4 Build Authority with High-Quality Backlinks
With 22.8K backlinks from 3.6K referring domains, including powerhouses like Amazon, Apple, GitHub, and HubSpot, LeadSquared’s link profile is a major factor in its SEO success.
The lesson? Prioritize earning high-authority backlinks through guest posts, collaborations, and genuinely valuable content. Links from trusted sources boost credibility and rankings.
#5 Optimize Technical SEO for a Smooth User Experience
Even the best content won’t rank well if your website isn’t technically sound. LeadSquared’s SEO health shows strengths (like a perfect CLS score of 0 for seamless navigation) but also areas for improvement (LCP at 2.4 seconds and INP at 153ms).
The takeaway? Keep an eye on your Core Web Vitals, optimize for speed, and ensure a frictionless experience for users.
Before We Go
By targeting high-intent searches, dominating branded queries, and creating industry-specific content, they’ve built a strong, sustainable presence. Their approach is expert-driven, backed by data, and designed to attract the right audience
If you want to achieve similar results, don’t go at it alone. Collaborate with a team that understands SEO beyond keywords and backlinks.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
