Lattice generates over 115K organic visits each month with a Domain Rating (DR) of 77 and 230K backlinks from platforms like Google, Apple, and GitHub.
Lattice’s SEO playbook is built on high-ranking guides and templates like their Self-Evaluation Examples page (12K+ visits) and GROW Coaching Model post (#1 position).
Here’s how they’ve turned performance reviews and HR templates into traffic magnets and how you can learn from them.
Lattice’s SEO Snapshot: The Metrics That Matter
| Organic Traffic (Monthly) | 115K |
| Domain Rating (DR) | 77 |
| Backlinks | 230K |
If you want to see how Lattice structures its content to drive engagement, check out this detailed analysis of Lattice’s content strategy.
How Lattice Captures Organic Traffic
#1 Branded searches: 43.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 71.7K visits (Capturing users before they know the brand)
#3 Informational searches: 111.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 39.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 48.5K visits (Users researching before making a purchase)
Key Learning: Lattice balances branded authority and non-branded reach by targeting high-intent and informational searches effectively.
You might like to read this as well: Paychex Inc SEO: How They Get 1.9M+ Organic Monthly Visits
Traffic MVPs: Top-Performing Pages Driving Results
| Page | Keyword | Position | Monthly Traffic |
| Tips for writing a strong self-evaluation | self evaluation examples | 4 | 12,553 |
| The ultimate guide to performance review phrases | performance review phrases | 7 | 3,835 |
| Everything you need to know about the GROW coaching model | grow coaching model | 1 | 3,216 |
| Areas of improvement | areas of improvement performance review examples | 2 | 3,024 |
| The pros and cons of 360 reviews | 360 reviews | 1 | 2,888 |
| How to calculate employee retention rate | retention rate formula | 2 | 2,532 |
| Performance | lattice | 1 | 2,178 |
| 6 people management tips | managing people | 2 | 2,020 |
| HRIS buyer’s guide | best hris systems | 7 | 1,738 |
| Performance reviews | performance review software | 4 | 1,290 |
#1 Informative articles pull in traffic, with the “Self-Evaluation Examples” page ranking #4 for “self evaluation examples” and driving over 12K monthly visits.
#2 High-value guides deliver results, as the “Performance Review Phrases” article secures a #7 spot and attracts 3.8K monthly searches.
#3 Targeted educational content builds trust, with the “GROW Coaching Model” post ranking #1 and pulling in over 3K monthly visits.
Precision Targeting: How Lattice Aligns with Search Intent
#1 Performance-focused searches convert, with the “Areas of Improvement” post ranking #2 and addressing key employee feedback needs.
#2 Strategic keyword targeting boosts visibility, as the “360 Reviews” article ranks #1 for “360 reviews” and draws nearly 3K monthly visits.
#3 Practical solutions drive clicks, with the “Retention Rate Formula” guide ranking #2 and attracting over 2.5K monthly visits.
Lattice’s Global Reach: Where the Traffic Comes From
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 76.1K | 65.9% |
| India | 7.2K | 6.3% |
| United Kingdom | 4.9K | 4.2% |
| Canada | 4.9K | 4.2% |
| Australia | 2.6K | 2.2% |
Insights
#1 US-dominated traffic: Over 65% of traffic comes from the United States, highlighting it as a key market for Odoo.
#2 Diverse global reach: While the US leads, Odoo is steadily growing its presence in markets like India and the UK.
Lattice’s Backlink Profile
| Metric | Value |
| Total backlinks | 230K |
| Referring Domains | 8.6K |
| High-Authority Links | Links from Google, Apple, Github, Telegram |
Insights
#1 High-authority links from platforms like Google and Apple boost Lattice’s credibility and search strength.
#2 Diverse backlink sources: Backlinks from Github and Telegram suggest a mix of professional and community-driven trust signals.
Traffic Sources: Organic vs Paid
| Source | Value |
| Organic Search | 115K |
| Paid Search | 1.7K |
Paid Search Strategy: High-Intent Keywords That Convert
Lattice focuses on keywords like “performance management” and “goal tracker,” indicating a strategy to capture users seeking HR solutions.
Top Keywords Lattice Is Bidding On:
#1 “lattice performance management”
#2 “perfomance review examples”
#3 “goal tracker”
#4 “performance review”.
#5 “enps questions”
Insights
Educational focus: Bidding on terms like “performance review examples” and “ENPS questions” suggests an effort to position Lattice as a helpful resource for HR professionals.
5 Things to Learn from Lattice’s Playbook
#1 Capitalize on High-Intent Informational Searches
Lattice’s “Self-Evaluation Examples” page ranks #4 and drives over 12K monthly visits by targeting the specific query “self evaluation examples.” This shows the power of targeting niche, high-intent keywords that professionals actively search for.
Learning: Create detailed, practical content that directly addresses common workplace challenges.
#2 Use Guides and Templates to Drive Engagement
The “Performance Review Phrases” guide attracts 3.8K visits each month by ranking #7 for a competitive term. Lattice knows that actionable resources keep users coming back.
Learning: A well-designed homepage can serve as a powerful anchor for driving conversions. Take a look at these kickass SaaS homepage strategies to understand how to create a high-performing home page that boosts engagement.
#3 Dominate Niche Business Terms
The “GROW Coaching Model” article ranks #1 and brings in over 3K visits by targeting a highly specific business-related term. Lattice understands that business professionals seek targeted solutions.
Learning: Focus on ranking for specialized industry terms that reflect user search intent.
#4 Leverage Performance-Related Content for High Conversion
The “Areas of Improvement” article ranks #2 and draws over 3K visits by addressing employee feedback; an essential HR need. Lattice converts searchers looking for employee performance insights.
Learning: Target performance-related searches with content that speaks to business pain points.
#5 Build Authority with High-Quality Backlinks
Lattice has secured 230K backlinks from 8.6K referring domains; including trusted sources like Google, Apple, and GitHub. This strengthens their search ranking and credibility.
Learning: Secure backlinks from reputable industry sites to boost domain strength and search authority.
Before We Go
If you want to apply strategies tailored to your SaaS brand, we can help.
Book a free strategy call to discover how to identify your high-intent SEO opportunities and close the pipeline gaps.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Lattice’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Lattice Inc. All trademarks mentioned are the property of their respective owners.
