HR teams don’t just need software. They need structured frameworks, compliance insights, and decision-stage content to make informed choices. Lattice has built its content strategy around these needs, ensuring that its website attracts high-intent visitors searching for solutions to workplace challenges.

Instead of publishing broad HR content, Lattice creates targeted resources that serve specific business goals. Its approach focuses on three core areas—HR templates and frameworks, compliance-driven insights, and product-led content that guides decision-makers. Each page delivers value while seamlessly introducing Lattice’s platform.

By analyzing the highest-performing pages, we identified the strategic pillars behind Lattice’s organic success. Here’s how their content strategy works and what businesses can learn from it.

HR Templates and Frameworks That Solve Immediate Challenges

HR teams frequently search for ready-to-use templates that streamline processes. Whether it’s performance reviews, employee handbooks, or self-evaluation forms, Lattice creates content that simplifies these tasks.

One of the highest-ranking pages focuses on self-evaluation examples. It doesn’t just define self-assessments. It provides structured templates that HR managers can implement immediately. This type of content ranks well because it delivers practical solutions while positioning Lattice as an HR authority.

Another strong performer is the employee handbook template. Many businesses struggle with writing comprehensive handbooks, and Lattice provides a customizable framework that HR teams can adapt. By combining educational content with actionable resources, Lattice ensures that visitors find immediate value.

Many companies focus on traffic, but the ones that win prioritize high-intent content that directly solves HR challenges. A great example is Culture Amp’s content strategy, which successfully captures HR decision-makers by providing structured, solution-driven content.

Source: Lattice

What Makes This Strategy Work

• Templates and frameworks offer tangible solutions that HR teams can apply instantly
• The content is structured around high-intent search queries, ensuring strong visibility
• Guides naturally connect users to Lattice’s HR management tools

Compliance and Workplace Policy Insights That Build Trust

HR teams must navigate complex workplace regulations and compliance requirements. Businesses searching for legal guidance want more than theoretical information. They need actionable policies and checklists that align with employment laws.

Lattice’s compliance-driven content ranks well because it translates legal guidelines into practical resources. A strong example is their performance review improvement content. It helps HR managers craft structured feedback aligned with compliance standards. Instead of offering vague recommendations, the content provides clear, step-by-step frameworks for performance evaluations.

Another key page focuses on workplace policies. It provides legal insights and ready-to-use templates. HR professionals rely on this type of content because it simplifies complex compliance topics while ensuring real-world applicability.

Compliance-focused content is a key driver for HR and workforce platforms. Connecteam’s content strategy follows a similar approach, addressing workforce compliance and HR pain points through highly structured, actionable content.

Source: Lattice

Why This Strategy Works

• Compliance-focused content attracts HR professionals actively seeking structured policies
• Practical checklists and frameworks make implementation easier
• Lattice establishes itself as a trusted source for workplace compliance guidance

Product-Led Content That Supports Buyer Decisions

HR decision-makers don’t just research workplace challenges. They actively compare software solutions before making a purchase. Lattice creates product-driven content that ensures buyers find all the information they need within its ecosystem.

One of the strongest-performing pages is the performance management software page. It ranks for high-intent commercial keywords. Instead of a generic software overview, the content highlights key features, industry use cases, and how Lattice helps businesses improve performance tracking.

Comparison pages also play a role in capturing decision-stage traffic. Content that contrasts Lattice with other HR solutions helps buyers make informed choices without leaving the site. A strong example is their side-by-side comparison of workforce management tools. These pages reinforce trust and ensure decision-makers find all the details they need in one place.

Winning the decision stage requires comparison content that helps buyers make informed choices. Miro’s content strategy showcases how structured, product-led content can position a SaaS platform as the top choice in its category.

Source: Lattice

How This Strategy Delivers Results

• Decision-stage content ensures that HR buyers remain within Lattice’s ecosystem
• Product features are positioned as solutions to real-world HR challenges
• Structured comparisons build trust and influence purchase decisions

Why Lattice’s Content Strategy Works

Lattice’s content strategy is built around clear business objectives. Every page is structured to help HR teams navigate compliance, implement policies, and evaluate software solutions.

#1 HR templates and guides attract businesses looking for structured solutions
#2 Compliance-driven content builds trust by simplifying regulations into actionable policies
#3 Product-focused pages ensure buyers stay engaged within Lattice’s ecosystem

Many companies fail to align content with real user intent. Lattice’s strategy succeeds because every page is designed to solve problems, build authority, and drive engagement.

Want a Content Strategy That Delivers Real Business Impact?

Most businesses focus on rankings, but rankings alone don’t drive conversions. Lattice’s success shows that content must serve a real purpose—helping decision-makers, solving pain points, and guiding buyers toward action. It’s not about publishing more. It’s about publishing content that moves the needle.

At Concurate, we create content strategies that do just that. We craft high-intent, SEO-driven content that not only attracts visitors but engages them. Every piece we create has a purpose—whether it’s building trust, educating decision-makers, or driving conversions.

If your content isn’t delivering the right kind of traffic or leads, it’s time for a different approach. Let’s create content that works for your business. Let’s talk.