669K visitors. No paid ads. A solid grip on high-intent searches.
Keka owns search intent at every level. Whether it’s branded queries, HR glossary terms, or even viral content, their SEO game is on top. The homepage pulls in six-figure traffic.
A farewell quotes page outperforms business-focused competitors. Even joining letter templates secure top positions.
So, what’s behind these numbers? A deep dive into their strategy reveals why Keka dominates organic search and what others can learn from it.
Keka’s SEO Snapshot
| Organic Traffic (Monthly) | 669K |
| Domain Rating (DR) | 73 |
| Backlinks | 10.7K |
Keka Ranks for Every Search Intent
#1 Branded searches: 256K visits (Users already familiar with the brand)
#2 Non-branded searches: 413.2K visits (Capturing users before they know the brand)
#3 Informational searches: 610.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 251.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 214.4K visits (Users researching before making a purchase)
You might like to read this as well: Springworks SEO Analysis: How They Get 59K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Homepage | keka | 1 | 214,332 |
| Farewell Quotes & Messages | meaningful farewell quotes | 1 | 32,091 |
| Joining Letter Format | joining letter | 1 | 20,889 |
| Experience Letter Format | experience letter | 2 | 19,991 |
| Employee Self-Service Portal | keka | 1 | 15,286 |
| Job Title Glossary | positions in a company | 1 | 12,312 |
| Budget Glossary | what is budget | 3 | 9,179 |
| Human Resource Planning | human resource planning process | 1 | 9,132 |
| Organization Glossary | importance of organisation | 7 | 8,519 |
| Probation Period Glossary | probation period | 1 | 8,048 |
Keka’s SEO Traffic Drivers
#1 The homepage dominates branded searches, ranking #1 for “Keka” and pulling in users who are already familiar with the brand.
#2 Farewell Quotes & Messages attract high-volume searches, helping Keka tap into emotionally driven content.
#3 The Joining Letter Format page ranks for practical HR queries, ensuring professionals find ready-to-use templates.
Crafting content that resonates with your audience is crucial for converting traffic into leads.
Keka Wins with High-Intent Content
#1 The Experience Letter Format page secures top rankings, catering to employees in need of official documentation.
#2 Glossary pages drive consistent traffic, with topics like “Job Titles” and “Budget” ranking for key HR terms.
#3 Informational guides like “Human Resource Planning” and “Probation Period” position Keka as a go-to resource for HR professionals.
Global Traffic Domination
India dominates with over 80% of total organic traffic, showing strong local brand authority. Despite lower traffic, the U.S. holds high keyword diversity, ranking for 72.6K search terms.
Top Traffic Sources
#1 India – 558.8K visits/month (83.5% of total traffic)
#2 United States – 29.8K visits/month (4.5%)
#3 Philippines – 15.5K visits/month (2.3%)
#4 United Arab Emirates – 7.3K visits/month (1.1%)
#5 Pakistan – 5.3K visits/month (0.8%)
Keka’s Backlink Profile
| Metric | Value |
| Total backlinks | 10.7K |
| Referring Domains | 1.9K |
| High-Authority Links | Links from Apple, Wikipedia,Pinterest, Webflow |
#1 Backlinks from Apple, Wikipedia, and Webflow boost credibility across tech, knowledge, and design spaces.
#2 With 10.7K backlinks from 1.9K domains, Keka maintains a strong foundation for organic visibility.
Traffic Breakdown
| Source | Value |
| Organic Search | 669K |
| Paid Search | 0 |
Keka’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Moderate)
Cumulative Layout Shift (CLS): 0.13 (Poor)
Interaction to Next Paint (INP): 65ms (Good)
Source: PageSpeed Insights
LCP and INP show solid performance, but a high CLS score (0.13) suggests layout shifts that could affect user experience.
Things to Learn from Keka’s SEO Playbook
#1 Owning High-Intent Searches
Keka ranks for crucial HR-related queries like “joining letter format” and “experience letter format.” These pages attract professionals looking for ready-to-use resources. By aligning with user intent, Keka turns informational searches into high-value traffic.
By using affordable content marketing strategies for SaaS, businesses can attract qualified leads without incurring high costs.
#2 Tapping into Emotional & Viral Content
The “Farewell Quotes & Messages” page pulls in massive traffic. Sentimental and widely shared content helps expand reach. Keka capitalizes on emotionally driven searches to increase engagement and backlinks.
#3 Leveraging Branded Search Power
With 256K visits from branded searches, Keka ensures existing users find their way back effortlessly. A strong brand presence keeps organic traffic high. Dominating branded queries strengthens trust and reinforces Keka’s authority in the HR space.
#4 Dominating HR Glossary Keywords
Pages covering “job titles,” “probation period,” and “budget” rank consistently. These evergreen topics bring in steady traffic month after month. Glossary pages also serve as entry points, driving users deeper into Keka’s ecosystem.
#5 Building Authority with Strong Backlinks
High-quality links from Apple, Wikipedia, and Webflow boost credibility. A well-rounded backlink profile strengthens domain authority. These authoritative backlinks signal trust to search engines, improving rankings across competitive HR keywords.
Before We Go
At Concurate, we don’t just create content—we architect strategic SEO assets that attract high-intent buyers, rank fast, and move the needle. Whether you’re targeting niche verticals or scaling bottom-funnel pages, we know how to turn your product strengths into search demand.
Let’s collaborate to turn your content into a revenue engine.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Keka’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Keka Inc. All trademarks mentioned are the property of their respective owners.
