Your SaaS is solid. The product’s polished.
You’ve got a sales team chasing leads and maybe even a few early wins.
But inbound? Crickets.
You’ve published “The Ultimate Guide” to your category. Written thought pieces. Ticked off the SEO checkboxes. Still… your blog barely registers on search. Your demo pipeline is bone dry.
Whereas, JumpCloud pulls in 75,000+ organic visitors every month; without clickbait or SEO gimmicks.
They’ve cracked the code: a lean, focused SEO strategy that attracts high-intent buyers before they even know they need JumpCloud.
In this breakdown, we’ll show you exactly how they do it (even if you’re starting from scratch, with a tiny team and no domain authority).
The Numbers Behind JumpCloud’s SEO Success
| Organic Traffic (Monthly) | 75.2K |
| Domain Rating (DR) | 77 |
| Backlinks | 133K |
Where JumpCloud’s Traffic Comes From: A Deep Dive
| Traffic Source | Monthly Visits | What It Means |
|---|---|---|
| Branded Searches | 56K | Users already familiar with JumpCloud |
| Non-Branded Searches | 19.1K | Attracting new users before they know the brand |
| Informational Searches | 62.8K | Answering technical queries and IT-related concerns |
| Navigational Searches | 40.6K | Directing users to key pages and resources |
| Commercial Searches | 34.7K | Capturing potential buyers in research mode |
Key Takeaway: JumpCloud thrives by balancing branded dominance with strategic content that pulls in new, high-intent users.
JumpCloud’s Top-Performing Pages: What’s Driving Their Success?
| Page | Keyword | Position | Monthly Traffic |
| jumpcloud.com | jumpcloud | 1 | 29,086 |
| console.jumpcloud.com/login | jumpcloud login | 1 | 4,557 |
| console.jumpcloud.com | jumpcloud console | 1 | 2,916 |
| jumpcloud.com/blog/how-to-clear-system-data-storage-mac | what is system data on mac | 5 | 1,801 |
| jumpcloud.com/blog/what-is-ldap-authentication | ldap authentication | 2 | 1,705 |
| jumpcloud.com/blog/what-are-it-general-controls-itgc | itgc full form | 2 | 1,395 |
| jumpcloud.com/support/get-started-user-portal | jumpcloud console | 3 | 1,169 |
| jumpcloud.com/blog/untagged-vs-tagged-vlan | vlan tagged vs untagged | 1 | 1,009 |
| jumpcloud.com/support/get-started-user-interface | jumpcloud console | 2 | 931 |
| jumpcloud.com/blog/how-to-manage-apt-repositories-debian-ubuntu | remove apt repository | 1 | 877 |
JumpCloud’s Traffic Drivers
#1 The homepage dominates, ranking #1 for “JumpCloud” and attracting users already familiar with the brand.
#2 The login page ensures seamless access, making it easy for existing users to engage without barriers.
#3 Technical content on LDAP authentication pulls in IT professionals searching for secure access solutions.
Search Intent: How JumpCloud Wins by Knowing What Users Want
#1 Educational blog posts thrive, with “What is System Data on Mac” ranking for troubleshooting searches.
#2 Niche IT topics like “Untagged vs Tagged VLAN” bring in network admins looking for precise answers.
#3 Developer-focused guides, like “How to Manage APT Repositories,” target users solving Linux-related issues.
For SaaS companies aiming to scale with SEO-driven growth, the right content marketing agency can make all the difference.
JumpCloud’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 133K |
| Referring Domains | 6K |
| High-Authority Links | Links from Apple, Wikipedia, Amazon, Github |
Insights
#1 Strong industry recognition; backlinks from Apple, Wikipedia, and Amazon signal trust and authority in the IT space.
#2 A diverse link profile with 6K referring domains boosts credibility, helping JumpCloud rank for competitive IT-related searches
JumpCloud’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.2s (Poor)
Cumulative Layout Shift (CLS): 0.02 (Great)
Interaction to Next Paint (INP): 93ms (Moderate)
Source: PageSpeed Insights
Insights
#1 Slow LCP could hurt user experience; optimizing loading speed is key for better engagement.
#2 Stable CLS ensures a smooth browsing experience, reducing layout shifts that frustrate users
Where JumpCloud’s Users Come From: Location Breakdown
| Country | Monthly Visits | % of Total Traffic |
| United States | 33.2K | 44.1% |
| India | 11.9K | 15.8% |
| United Kingdom | 4K | 5.3% |
| Indonesia | 3.1K | 4.1% |
| Canada | 2.5K | 3.4% |
Insights
#1 The U.S. dominates traffic (44.1%), but keyword losses (-11.5K) could signal ranking challenges.
#2 India holds the second spot (15.8%), showing strong international demand despite keyword declines.
Traffic Breakdown
| Source | Value |
| Organic Search | 75.3K |
| Paid Search | 2.8K |
Paid Ad Keywords That Drive Conversion
JumpCloud is bidding on high-intent keywords like “single sign on” and “jump cloud” to capture users searching for identity management solutions.
Top Keywords JumpCloud Is Bidding On:
#1 “single sign on”
#2 “kandji”
#3 “virtual machine windows 10”
#4 “jump cloud”
#5 “buy rdp online”
#6 “free cloud virtual machine”
#7 “mosyle”
Insights
#1 Competitor-based keywords like “kandji” and “mosyle” indicate an aggressive strategy to attract users exploring alternative IT management tools.
#2 Keywords like “free cloud virtual machine” and “buy rdp online” suggest a focus on users looking for cloud-based infrastructure, broadening their audience beyond identity management.
Steal These 5 SEO Moves from JumpCloud
#1 Offer Solutions to Specific IT Problems
Their blog post, “What is System Data on Mac,” helps users solve an issue and brings them to JumpCloud with an informative post.
Look to solve specific issues in your industry to show your expertise and gain your audiences’ trust.
What JumpCloud Did Right:
● Targeted a real user problem unrelated to their product (yet still relevant to IT pros).
● Solved it with detailed, helpful content; earning trust before the pitch.
● Introduced JumpCloud as a supporting solution for broader device management.
SaaS Playbook: How to Apply This
● Identify high-volume “how-to” queries in your category (e.g., “slow computer fix,” “reset password policy,” “clear system storage”).
● Create detailed tutorials that solve the issue and subtly introduce your product.
● Add a low-friction CTA: “Want to manage this across your org? Try [Product].”
Example from SaaS:
Atlassian ranks for “git commit best practices,” offering value up front while quietly promoting Bitbucket inside the post. Learn from their SEO analysis.
#2 Create Niche Content for IT Professionals
Their blog post, “Untagged vs Tagged VLAN,” proves that specialized technical content can attract a very interested audience. Target your specific audience by creating content just for them.
What JumpCloud Did Right:
● Created specialized, jargon-heavy content meant for IT teams; not generalists.
● Focused on keyword precision over search volume.
● Used diagrams and plain-English breakdowns to explain complex infrastructure terms.
SaaS Playbook: How to Apply This
● Interview your support or solutions engineers to find the 10 most confusing topics your users ask about.
● Write 1,500–2,000 word breakdowns with visuals, definitions, and use cases.
● Link these articles to relevant product features and gated content for lead capture.
Example from SaaS:
Okta publishes deep technical explainers on identity federation, SAML flows, and SCIM provisioning; pulling in qualified traffic ready to evaluate security tools. Copy their top SEO moves.
Takeaway: Niche ≠ low impact. Hyper-specific content attracts high-intent users who already understand the problem (and have budget to solve it).
A well-structured content strategy is crucial for SaaS brands looking to expand beyond branded searches and attract high-intent users.
#4 Target Competitor Keywords in Paid Ads
JumpCloud is bidding on “kandji” and “mosyle” to capture users exploring alternative IT management tools. Attract users searching for other tools in your industry and steal the competition.
What JumpCloud Did Right:
● Identified competitors with high brand awareness and search volume.
● Created ad copy that compares benefits and highlights differentiators.
● Used custom landing pages to convert competitor-curious traffic.
SaaS Playbook: How to Apply This
● Bid on competitor brand names + modifiers (e.g., “[Competitor] alternative,” “[Competitor] vs [Your Brand]”).
● Build specific landing pages tailored to these comparisons.
● Run retargeting ads to bring competitor searchers back into your funnel.
Want to Turn SEO Into a Scalable Growth Engine; Not Just a Traffic Tactic?
JumpCloud didn’t just blog for clicks. They built a strategic content system that:
● Owns their branded searches and keeps loyal users coming back
● Solves real-world IT problems through expert-led, searchable content
● Attracts technical decision-makers with niche, high-intent guides
● Steals market share from competitors through paid and organic search
At Concurate, we help SaaS brands like yours:
→ Craft content that ranks for what your buyers actually search
→ Convert traffic into pipeline through smart CTAs and internal funnels
→ Outrank competitors on the keywords that matter most
If your current SEO isn’t attracting organic traffic; let’s change that.
Book a free teardown of your existing content strategy.
We’ll show you 3 quick wins to boost rankings, relevance, and revenue; no sales pitch attached.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
