Hyland attracts 64.1K organic visits per month with a Domain Rating (DR) of 79.
It boasts 2.9M backlinks from trusted sources like Apple, Amazon, and Wikipedia.
Hyland’s OnBase and Alfresco Platform pages alone generate significant traffic, reinforcing brand authority and meeting high-intent user needs.
Let’s break down how Hyland is winning and how you can replicate their success.
Performance Overview: Hyland by the Numbers
| Organic Traffic (Monthly) | 64.1K |
| Domain Rating (DR) | 79 |
| Backlinks | 2.9M |
Where Hyland’s Traffic Comes From
#1 Branded searches: 37.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 26.2K visits (Capturing users before they know the brand)
#3 Informational searches: 61.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 16.4K visits (Users looking for a specific website or page)
#5 Commercial searches: 44K visits (Users researching before making a purchase)
Key Takeaway: A balanced mix of branded and non-branded search traffic reflects strong market presence and effective keyword targeting.
You might like to read this as well: Dovetail SEO: How They Get 310K+ Organic Monthly Visits
Hyland’s Top Traffic-Generating Pages
| Page | Keyword | Position | Monthly Traffic |
| OnBase | onbase | 1 | 7,383 |
| Alfresco Platform | alfresco | 1 | 5,417 |
| Homepage | hyland | 1 | 5,233 |
| Alfresco Platform (Spanish) | alfresco | 1 | 3,372 |
| Alfresco Platform (French) | alfresco | 1 | 2,728 |
| Records Management | record management | 2 | 1,663 |
| Data Capture | data capturing | 1 | 1,662 |
| Enterprise Information Management | enterprise information management software | 1 | 1,585 |
| OnBase (Spanish) | onbase | 1 | 1,421 |
| Accounts Payable Process | account payable process | 1 | 1,358 |
Why These Pages Perform:
#1 OnBase and Alfresco Platform pages capture high-intent traffic through strong branded search rankings.
#2 Localized pages in Spanish and French expand Hyland’s reach into key international markets.
#3 Educational content like Records Management and Data Capture meets user needs and strengthens Hyland’s industry position.
Hyland’s Winning Search Intent Strategy
#1 Hyland’s product-focused searches, particularly around OnBase and Alfresco Platform, highlight how aligning content with user needs at different stages can increase adoption and engagement.
#2 Educational content like “Records Management” and “Data Capture” reinforces Hyland’s authority by delivering value-driven insights—an essential component of crafting engaging content.
#3 Global search demand is growing, as localized pages for the Alfresco Platform in Spanish and French rank well, expanding Hyland’s international reach.
Hyland’s Global Reach: Top Traffic Sources by Country
| Country | Monthly Visits | % of Total Traffic |
| United States | 33.5K | 52.2% |
| India | 5.2K | 8.1% |
| France | 3.5K | 5.5% |
| Spain | 2.6K | 4.1% |
| Germany | 1.9K | 2.9% |
Insights
#1 The United States remains Hyland’s largest traffic source, contributing over half of the total visits.
#2 Germany shows positive momentum with a traffic increase of +378, indicating growing interest in the region.
How Hyland’s Backlink Profile Strengthens Authority
| Metric | Value |
| Total backlinks | 2.9M |
| Referring Domains | 7.1K |
| High-Authority Links | Links from Apple, Amazon, Wikipedia, Github |
Why It Matters:
#1 Hyland’s backlink profile is impressive, with 2.9M total backlinks; a strong indicator of domain authority and trust.
#2 High-quality links from Apple, Amazon, Wikipedia, and Github reinforce Hyland’s credibility and industry relevance.
Traffic Breakdown
| Source | Value |
| Organic Search | 64.1K |
| Paid Search | 343 |
Hyland’s Technical SEO Performance: Fast but Not Perfect
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.1s (Very Poor)
Cumulative Layout Shift (CLS): 0.02 (Excellent)
Interaction to Next Paint (INP): 63ms (Excellent)
Source: PageSpeed Insights
Insights
#1 CLS and INP are excellent, indicating smooth loading and minimal layout shifts for a better user experience.
#2 LCP at 2.1s is poor; improving this could enhance page load speed and reduce bounce rates.
Hyland’s Paid Search Strategy: Targeting Competitor Terms
Branded terms like “onbase application” suggest Hyland is reinforcing its product recognition and targeting existing user interest.
Top Keywords Hyland Is Bidding On:
#1 “what is workday software”
#2 “opentext ecm”
#3 “document ai”
#4 “go/onbase”.
#5 “onbase application”
#6 “ecm management”
#7 “hyland perceptive management”
Insight:
Bidding on competitor terms like “what is workday software” indicates a strategy to capture market share from rival platforms.
How to Apply Hyland’s Strategy to Your Business
#1 Product Pages That Convert
Hyland’s OnBase page ranks #1 for “onbase,” pulling in 7,383 monthly visits. This shows the power of creating detailed product pages optimized for branded terms. The Alfresco Platform page (English) follows a similar playbook, securing 5,417 visits monthly by ranking at the top for “alfresco.”
The strategy? Clear product information paired with strong keyword alignment.
#2 Leveraging Global Demand with Localized Pages
Hyland isn’t just focusing on English-speaking markets. The Alfresco Platform pages in Spanish (3,372 visits) and French (2,728 visits) rank #1, proving that adapting content for different languages drives engagement and builds trust in local markets.
#3 Strong Authority Through Backlinks
Hyland’s 2.9M backlinks from 7.1K referring domains speak volumes. High-authority links from Apple, Amazon, and Wikipedia boost Hyland’s credibility, helping it secure higher search rankings and maintain industry authority.
#4 Educational Content That Ranks
Pages like “Records Management” (1,663 visits) and “Data Capture” (1,662 visits) are drawing searchers looking for practical solutions. Hyland’s focus on informative, solution-oriented content helps it rank for industry-specific terms and meet user needs.
#5 Competitor Keyword Targeting
Hyland’s paid strategy includes bidding on competitor terms like “what is workday software” and “opentext ecm.” This tactic positions Hyland in front of users already considering similar platforms, increasing its chances of capturing market share.
Final Thoughts: Why Hyland’s SEO Works
Hyland’s expert-driven SEO strategy is based on a strategic mix of branded search dominance, localized content, and high-quality backlinks.
Their strong product pages, focus on educational content, and smart paid strategy create a well-rounded SEO playbook.
The takeaway? Combine product clarity, local reach, and competitor targeting to build authority and capture high-intent traffic.
Looking for professional help to scale your reach? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
