What is a Buyer Persona?
A Buyer Persona is a representation of the person most likely to buy your product or service.
Do you want to be “Noise” or “Signal”?
If you sell age-defying cream, and your Facebook ad appears on the feed of a young lady in her 20s.
You would come across just as noise to her ( Age matters 😉 ).
Hence, it’s important to have a clear understanding of who your potential customer is.
Why Should You Create a Buyer Persona?
- To streamline your lead generation, cold outreach, social media ad efforts.
- To keep everybody in the team on same page as far as potential customer is concerned.
- To reach the decision maker who has the power to buy your product/service.
How Can You Create a Buyer Persona?
Following attributes can help you create one.
- Age
- Location
- Designation
- Traits
- Goals
- Frustrations
- Motivation
- Industry
- Web Presence
- Bio
You can adjust this list based on your product or service and the available customer data.
If you already have enough customer data, use that to fill in these attributes. If not, create an initial persona with your understanding, and refine it over time as you gather more information.
Buyer Persona Template
Yesterday, I took part in a training session called the “Digital Marketing Acceleration Bootcamp.”
The training was conducted by Anna Rehermann from The Elemental Academy.
Anna was a wonderful instructor, and the class was very interactive.
I joined because it’s always good to stay updated, and someone else’s perspective may be more insightful than your own.
Happiness for me is to share every interesting thing I learn.
So here I am, once again, to share it all with you.
In the course, Anna shared a wonderful template to create buyer persona.
She suggested a platform by the name Xtensio for building one.
Here is how the template looks like:
Buyer Persona | Concurate
Here is how we created one for ourselves at Concurate.
We did a little tweaking in sections in order to customise it for us.
You can do it too!
At Concurate, we help businesses create strategic, high-impact content that drives results. Whether it’s sales enablement, buyer psychology, or conversion-driven storytelling, we ensure your content resonates with the right audience.
If you need a content marketing strategy that delivers real business results, let’s connect over a short call. Block our calendar today.
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