If your SEO traffic feels stagnant, it may not be due to poor content. It could be a sign that your strategy needs a shift.

While most SaaS brands obsess over English-only feature pages and a few scattered blog posts, GoTo is quietly building a multilingual SEO engine; one that captures search intent across dozens of countries, without relying on massive backlink campaigns.

And the results? They’re pulling in over 162,000 organic visits every month, largely from non-branded, utility-driven content. Here’s how:

• Ranking #1 for global queries like “Argentina country code” and “Call Mexico from US”; in multiple languages and markets
• Owning featured snippets for utility-first pages like “How to call Brazil” or “Thailand country code; with pages under 500 words
• Turning help center articles like “What is GoTo Connect?” into high-ranking, evergreen content; with near-zero backlink dependency

This is not traditional SaaS SEO.
It is high-leverage, low-competition content that compounds results over time.

GoTo’s SEO Snapshot: The Numbers That Matter

Organic Traffic (Monthly)	162K
Domain Rating (DR)	88
Backlinks	815K

How GoTo Captures Traffic: Breaking Down the Sources

#1 Branded searches: 123.6K visits (Users already familiar with the brand)

#2 Non-branded searches: 38.7K visits (Capturing users before they know the brand)

#3 Informational searches: 39.2K visits (Users seeking knowledge and insights)

#4 Navigational searches: 127.7K visits (Users looking for a specific website or page)

#5 Commercial searches: 81.6K visits (Users researching before making a purchase)

Traffic MVPs: Top Pages Driving GoTo’s Success

Page	Keyword	Position	Monthly Traffic
GoTo Meeting	go to meeting	1	94,598
Homepage	goto	1	23,016
GoTo Webinar	gotowebinar	1	14,130
GoTo Connect	gotoconnect	1	9,910
GoTo Download	gotomeeting download	1	5,611
How to Call Mexico	como marcar a mexico de estados unidos	2	3,211
GoTo Meeting Join	gotomeeting join	1	2,785
Glossary: Cat5 vs. Cat6	cat 5 cable speed	2	1,674
GoTo Meeting Pricing	join me	1	1,596
What is a Webinar?	webinar	6	1,537

How GoTo Captures Search Traffic

#1 Meeting solutions dominate. The GoTo Meeting page ranks #1 for “go to meeting,” pulling in users ready to connect.

#2 Branded searches fuel growth. The homepage secures the top spot for “goto,” attracting users already familiar with the brand.

#3 Webinars drive engagement. The GoTo Webinar page claims #1 for “gotowebinar,” capturing professionals looking for virtual event solutions.

GoTo Wins with Search Intent

#1 Users seek seamless connections. High-ranking pages like “GoTo Meeting Join” ensure users find what they need with zero friction.

#2 Educational content pays off. The “What is a Webinar?” page ranks for “webinar,” bringing in curious learners.

#3 Utility pages meet demand. The pricing page ranks #1 for “join me,” helping potential customers evaluate their options.

GoTo’s Profile: How They Build Authority

Metric	Value
Total backlinks	815K
Referring Domains	25.7K
High-Authority Links	Links from Google, Microsoft, Apple, Wikipedia

Insights

#1 Backlinks from giants like Google, Microsoft, and Apple reinforce GoTo’s credibility as a leading communication platform.

#2 With 25.7K referring domains, GoTo benefits from a broad network of authoritative sources, strengthening its search presence.

GoTo’s Traffic by Location 

Country	Monthly Visits	% of Total Traffic
United States	162.4K	41.1%
India	34.9K	8.8%
Italy	29.2K	7.4%
Netherlands	23.6K	6.0%
Brazil	17.9K	4.5%

Insights

#1 With 41.1% of total traffic, the United States remains GoTo’s largest audience by a wide margin.

#2 European presence fluctuates. Italy saw a sharp drop of 10.4K visits, while the Netherlands gained 1.7K, indicating shifting engagement patterns.

Traffic Breakdown

Source	Value
Organic Search	493K
Paid Search	4.5K

Insights

#1 At 2.9s, the Largest Contentful Paint (LCP) is slow, which could hurt user experience and rankings. Optimizing images and server response times is crucial.

#2 With a low CLS (0.03) and fast INP (93ms), the site maintains visual stability and quick interactivity, ensuring a seamless browsing experience.

Traffic Breakdown

Source	Value
Organic Search	162K
Paid Search	53

Paid Ad Keywords That Drive Conversion

Most paid keywords include variations of “GoTo,” ensuring the brand captures high-intent users searching for its services.

Top Keywords GoTo Is Bidding On:

#1 “go to communications”

#2 “goto sign up”

#3 “jive goto”

#4 “gotoconnect phone number”

#5 “go.to”

#6 “goto/slido”

#7 “go to download app”

Insights

#1 Keywords like “goto sign up” and “go to download app” indicate a push toward acquiring new users and facilitating quick access.

#2 Terms like “gotoconnect phone number” highlight demand for customer service, suggesting users need easy access to support.

5 Reasons GoTo Gets 160K+ Organic Monthly Visits

#1 How GoTo Ranks #1 on Google for Country Codes

GoTo dominates high-intent search terms like “indicatif 44 quel pays” and “codigo 56 de donde es”; earning 11.4K+ and 2.7K+ monthly visits respectively; through simple, functional content explaining how to dial international numbers.

Their pages consistently appear as featured snippets, driving top-of-funnel traffic with minimal backlinks and ultra-low competition.

What GoTo Did Right:

• Solved a real, recurring user need (how to call internationally) with precision and clarity.
• Created localized, multilingual content to rank in both French- and Spanish-speaking regions.
• Optimized for featured snippets with structured Q&A and high keyword relevance.

SaaS Playbook: Things To Learn

• Turn support content into SEO assets by identifying real-world user queries around your features or integrations.
• Localize your help articles or how-to guides to capture underserved international traffic.
• Answer one specific question, clearly and early in the content to boost your chance of landing in position zero.

#2 Ranking #1 on SERPs SaaS Teams Aren’t Even Targeting Yet

For the Dutch search term “landnummer 49” (country code 49), GoTo ranks in the featured snippet with a simple how-to page on calling Germany.

This page alone drives 7,830+ visits per month with just 2 backlinks; all while targeting a keyword that gets 2.5K+ searches/month.

That’s smart SEO for functional queries, executed with ruthless precision.

What GoTo Did Right:

• Tapped into international search intent using native-language queries like “landnummer” (not just English).
• Used ultra-simple, low-bounce formats that answer user intent within seconds.
• Built SEO momentum across multiple languages, reusing the same template structure for scalability.

SaaS Playbook: Things To Learn

• Translate your top FAQs or product features into localized landing pages (don’t just rely on English).
• Replicate proven content formats across countries and languages; functional content scales beautifully.
• Prioritize low-effort, evergreen terms that solve immediate, high-intent problems (like country codes, integrations, or tool-specific how-tos).

Ranking high on Google is one thing; converting that traffic into real users is another. A strategic B2B SaaS content marketing approach can bridge this gap.

If you only focus on direct product searches, you’re missing early-stage buyers.

#3 Getting Backlinks That Actually Move the Needle

Backlinks from Google, Microsoft, Apple, and Wikipedia put GoTo in a different league. These aren’t just links; they’re trust signals that boost rankings across the board. 

If you want to compete, you need to earn links from real industry leaders.

#4 The SEO Goldmine Hiding in International Calling Codes

GoTo’s Italian-language pages like how to call the UK from the US (prefisso 44) and how to call France from the US (prefisso 33) are raking in thousands of monthly visits each; despite targeting keywords most SaaS teams don’t even register as opportunities.

• “prefisso 44” brings 7K+ traffic/month from Italy; volume: 5.2K
• “prefisso 33” ranks #1 for a high-intent 11K/month search; bringing in 4.5K+ traffic.
• Both pages are simple, localised “how-to” guides ranking off functional search intent

What GoTo Did Right:

• Localised a repeatable content format to hit language-specific variants (e.g. “prefisso” vs “code”)
• Built topical authority in multiple regions with nearly identical templates, local tweaks, and intent matching
• Captured utility-driven queries that drive long-tail, compounding traffic; with zero fluff

SaaS Playbook: Things To Learn

● Own overlooked utilitarian queries that show up at moments of setup, configuration, or comparison; especially in non-English markets
● Audit international search intent around your product’s use case (e.g. “connect Slack to X in Spanish,” “how to set up [tool] in German”)
● Systematise repeatable content templates, then localise them for language + cultural phrasing

Ready to Compete Globally with SEO That Converts?

At Concurate, we help SaaS brands build SEO strategies that unlock global opportunities and drive real business growth.

We specialize in:

• Turning support documentation into evergreen traffic machines
• Localizing high-performing content formats to win international search markets
• Creating authority assets that earn backlinks from trusted industry leaders

Most SaaS brands are sitting on untapped demand. We help you build the system to capture it.

If you are ready to scale smarter, let us collaborate. Book a teardown of your SEO strategy.

We will send you three custom actionable plays you can implement immediately with no fluff and no sales pitch.

Disclaimer:

This article is an independent analysis based on publicly available data regarding GoTo’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by GoTo Inc. All trademarks mentioned are the property of their respective owners.