GoTo is securing its territory like a pro!
123.6K visits come from branded searches, meaning existing users keep coming back.
But here’s the real play: 78K+ visitors arrive through non-branded and informational searches, users who weren’t even looking for GoTo in the first place.
If you’re competing in SaaS, communication, or webinar tech, this should be a warning sign. GoTo isn’t leaving gaps in search; are you?
Here’s how they’re winning and how you can too.
GoTo’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 162K |
| Domain Rating (DR) | 88 |
| Backlinks | 815K |
How GoTo Captures Traffic: Breaking Down the Sources
#1 Branded searches: 123.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 38.7K visits (Capturing users before they know the brand)
#3 Informational searches: 39.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 127.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 81.6K visits (Users researching before making a purchase)
You might like to read this as well: Lightspeed SEO: How They Get 260K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving GoTo’s Success
| Page | Keyword | Position | Monthly Traffic |
| GoTo Meeting | go to meeting | 1 | 94,598 |
| Homepage | goto | 1 | 23,016 |
| GoTo Webinar | gotowebinar | 1 | 14,130 |
| GoTo Connect | gotoconnect | 1 | 9,910 |
| GoTo Download | gotomeeting download | 1 | 5,611 |
| How to Call Mexico | como marcar a mexico de estados unidos | 2 | 3,211 |
| GoTo Meeting Join | gotomeeting join | 1 | 2,785 |
| Glossary: Cat5 vs. Cat6 | cat 5 cable speed | 2 | 1,674 |
| GoTo Meeting Pricing | join me | 1 | 1,596 |
| What is a Webinar? | webinar | 6 | 1,537 |
How GoTo Captures Search Traffic
#1 Meeting solutions dominate. The GoTo Meeting page ranks #1 for “go to meeting,” pulling in users ready to connect.
#2 Branded searches fuel growth. The homepage secures the top spot for “goto,” attracting users already familiar with the brand.
#3 Webinars drive engagement. The GoTo Webinar page claims #1 for “gotowebinar,” capturing professionals looking for virtual event solutions.
GoTo Wins with Search Intent
#1 Users seek seamless connections. High-ranking pages like “GoTo Meeting Join” ensure users find what they need with zero friction.
#2 Educational content pays off. The “What is a Webinar?” page ranks for “webinar,” bringing in curious learners.
#3 Utility pages meet demand. The pricing page ranks #1 for “join me,” helping potential customers evaluate their options.
GoTo’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 815K |
| Referring Domains | 25.7K |
| High-Authority Links | Links from Google, Microsoft, Apple, Wikipedia |
Insights
#1 Backlinks from giants like Google, Microsoft, and Apple reinforce GoTo’s credibility as a leading communication platform.
#2 With 25.7K referring domains, GoTo benefits from a broad network of authoritative sources, strengthening its search presence.
GoTo’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 162.4K | 41.1% |
| India | 34.9K | 8.8% |
| Italy | 29.2K | 7.4% |
| Netherlands | 23.6K | 6.0% |
| Brazil | 17.9K | 4.5% |
Insights
#1 With 41.1% of total traffic, the United States remains GoTo’s largest audience by a wide margin.
#2 European presence fluctuates. Italy saw a sharp drop of 10.4K visits, while the Netherlands gained 1.7K, indicating shifting engagement patterns.
Traffic Breakdown
| Source | Value |
| Organic Search | 493K |
| Paid Search | 4.5K |
Insights
#1 At 2.9s, the Largest Contentful Paint (LCP) is slow, which could hurt user experience and rankings. Optimizing images and server response times is crucial.
#2 With a low CLS (0.03) and fast INP (93ms), the site maintains visual stability and quick interactivity, ensuring a seamless browsing experience.
Traffic Breakdown
| Source | Value |
| Organic Search | 162K |
| Paid Search | 53 |
Paid Ad Keywords That Drive Conversion
Most paid keywords include variations of “GoTo,” ensuring the brand captures high-intent users searching for its services.
Top Keywords GoTo Is Bidding On:
#1 “go to communications”
#2 “goto sign up”
#3 “jive goto”
#4 “gotoconnect phone number”
#5 “go.to”
#6 “goto/slido”
#7 “go to download app”
Insights
#1 Keywords like “goto sign up” and “go to download app” indicate a push toward acquiring new users and facilitating quick access.
#2 Terms like “gotoconnect phone number” highlight demand for customer service, suggesting users need easy access to support.
How You Can GoTo’s SEO Playbook
#1 Locking Down Every Branded Search
GoTo doesn’t leave openings. They rank #1 for “GoTo Meeting,” “GoTo Webinar,” and “GoTo Connect,” keeping competitors from intercepting their traffic.
If you’re not securing your brand terms in search, someone else will.
#2 Ranking for Industry Terms Before Buyers Decide
They rank for “What is a webinar?” and “how to call Mexico”, bringing in users before they even start considering tools.
Ranking high on Google is one thing; converting that traffic into real users is another. A strategic B2B SaaS content marketing approach can bridge this gap.
If you only focus on direct product searches, you’re missing early-stage buyers.
#3 Turning Utility Pages into Traffic Machines
Most brands ignore login and download pages. Not GoTo. Their “GoTo Meeting Download” and “Join Me” pages drive thousands of visits every month, capturing users who are one step away from conversion.
#4 Getting Backlinks That Actually Move the Needle
Backlinks from Google, Microsoft, Apple, and Wikipedia put GoTo in a different league. These aren’t just links; they’re trust signals that boost rankings across the board.
If you want to compete, you need to earn links from real industry leaders.
#5 Reinforcing SEO with Smart Paid Search
GoTo doesn’t just rely on organic rankings. They bid on “GoTo sign up” and “GoTo download app,” ensuring they show up at every stage of the customer journey.
If you’re not combining SEO with strategic paid search, you’re leaving gaps competitors can exploit.
Before We Go
They dominate the meeting and webinar space while also pulling in niche audiences with unexpected content strategies.
From branded terms to informational queries to high-converting pages, they don’t leave room for competitors to sneak in.
Want to build an expert-driven SEO strategy that actually converts? Let’s collaborate and take your search game to the next level.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
