GoCo is winning the HR content game with 82.6K organic visits per month and a DR of 70.
How do they do it? A mix of trending topics, compliance-focused content, and authority-driven glossary pages.
With 76.9K visits from informational searches, they’ve mastered the art of pulling in high-intent readers.
Let’s break down exactly what you can learn from them to increase your brand’s reach.
GoCo’s SEO Metrics
| Organic Traffic (Monthly) | 82.6K |
| Domain Rating (DR) | 70 |
| Backlinks | 6.9K |
Where GoCo’s Traffic Comes From
| Traffic Source | Monthly Visits | What It Means |
|---|---|---|
| Branded Searches | 14.6K | Users already familiar with the brand |
| Non-Branded Searches | 68K | Capturing users before they know GoCo |
| Informational Searches | 76.9K | Users seeking knowledge and insights |
| Navigational Searches | 14.6K | Users looking for a specific page |
| Commercial Searches | 12.5K | Users researching before making a purchase |
Key Insight: GoCo’s non-branded and informational searches account for the majority of their traffic; showcasing their success in attracting new users through valuable content.
You might like to read this as well: Breathe SEO: How They Get 210K+ Organic Monthly Visits
Top Pages Driving GoCo’s SEO Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.goco.io/blog/guide-to-gen-z-and-gen-alpha-slang | gen z slang | 3 | 42,784 |
| https://www.goco.io/ | goco | 1 | 11,640 |
| https://www.goco.io/blog/minimum-wage-laws-updates-in-colorado | colorado minimum wage | 2 | 5,026 |
| https://www.goco.io/blog/minimum-wage-laws-updates-in-arizona | az minimum wage 2025 | 1 | 3,329 |
| https://www.goco.io/blog/list-of-federal-holidays-for-small-businesses | 2025 federal holiday calendar | 6 | 2,645 |
| https://www.goco.io/blog/work-from-home-benefits | working from home | 4 | 2,242 |
| https://www.goco.io/hr-glossary/147c-letter | 147c letter | 1 | 1,559 |
| https://www.goco.io/blog/minimum-wage-laws-updates-in-florida | florida minimum wage 2025 | 5 | 1,535 |
| https://www.goco.io/hr-glossary/accrued-leave | accrued leave meaning | 1 | 1,486 |
| https://www.goco.io/blog/employee-engagement-ideas-for-remote-workers | remote team engagement | 1 | 1,449 |
Beyond just driving traffic, GoCo’s content strategy effectively converts visitors into engaged users, reinforcing the impact of well-structured SaaS content in lead generation and branding.
GoCo’s SEO Power Plays
#1 Trending topics fuel traffic, with the Gen Z slang guide ranking #3 and pulling in 42.7K visitors eager to decode modern lingo.
#2 The homepage ranks #1 for “GoCo,” drawing in users already familiar with the brand and searching for HR solutions.
#3 State-specific content wins big, with minimum wage updates for Colorado and Arizona securing top positions and attracting thousands of searches.
GoCo Wins with Search Intent
#1 Informational content dominates, as guides on slang, federal holidays, and work-from-home benefits rank high for user-driven queries.
#2 Compliance-focused searches bring in engaged visitors, with state-specific minimum wage updates capturing professionals looking for legal insights.
#3 HR tools and definitions drive authority, with the “147c letter” and “accrued leave” glossary pages ranking #1 and positioning GoCo as an HR expert.
GoCo’s ability to create high-value, compliance-driven content helps them attract HR professionals actively searching for industry insights and solutions.
GoCo’s Global SEO Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 74.2K | 89.9% |
| India | 2.2K | 2.6% |
| United Kingdom | 1.1K | 1.3% |
| Philippines | 679 | 0.8% |
| Australia | 443 | 0.5% |
Insights
#1 The United States dominates traffic, contributing nearly 90%, indicating strong brand recognition and relevance in the U.S. market.
#2 International traffic is minimal, with India, the UK, and Australia showing potential for localized content strategies to expand reach.
High-Authority Backlinks Strengthen Rankings
| Metric | Value |
| Total backlinks | 6.9K |
| Referring Domains | 1.6K |
| High-Authority Links | Links from Apple, Hubspot, Canva, Slack |
Insights
#1 High-authority backlinks boost credibility, with links from Apple, HubSpot, Canva, and Slack strengthening GoCo’s trustworthiness and search rankings.
#2 1.6K referring domains provide a solid foundation, but expanding link diversity can further enhance authority and organic visibility.
Traffic Breakdown
| Source | Value |
| Organic Search | 82.6K |
| Paid Search | 1K |
Technical SEO: GoCo’s Smooth User Experience
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.6s (Good)
Cumulative Layout Shift (CLS): 0.06 (Great)
Interaction to Next Paint (INP): 63ms (Great)
Source: PageSpeed Insights
Insights
#1 A fast LCP of 1.6s ensures a smooth experience, keeping visitors engaged and reducing bounce rates.
#2 Minimal layout shift (CLS: 0.06) enhances usability, preventing frustrating page jumps and improving user satisfaction.
How You Can Steal GoCo’s Playbook
#1 Trending Topics Drive Explosive Traffic
GoCo’s biggest traffic driver isn’t an HR tool; it’s a Gen Z slang guide, pulling in a massive 42.7K visits per month. Ranking #3 for “Gen Z slang”, this page capitalizes on high-interest, low-competition topics.
Takeaway: Identify trending industry-adjacent topics. Write content that attracts broad audiences while subtly tying it back to your core product.
#2 State-Specific SEO means Traffic Magnet
Their minimum wage update pages for Colorado and Arizona rank #1 and #2, bringing in thousands of visits from people searching for local labor laws. Florida’s minimum wage page ranks #5, proving the state-by-state approach works.
Takeaway: Create location-based content tailored to your audience. Whether it’s legal updates, salary guides, or regulations; geo-specific content ranks fast.
#3 Compliance & HR Definitions Establish Authority
GoCo ranks #1 for “147c letter” and “accrued leave meaning”, turning their glossary into a trusted HR resource. These searches bring in professionals looking for specific answers, strengthening GoCo’s credibility.
Takeaway: Build a glossary of industry-specific terms. Simple, well-optimized definitions can capture high-intent traffic and boost authority.
#4 U.S. Market Domination with Room to Expand
Nearly 90% of GoCo’s traffic comes from the U.S., proving their dominance in the local HR space. But with only 2.6% from India and 1.3% from the UK, there’s clear potential for international growth.
Takeaway: Expand your localized content strategy. Target new regions with country-specific guides, salary insights, and employment law updates.
#5 High-Authority Backlinks Strengthen Rankings
GoCo has 6.9K backlinks from 1.6K referring domains, with powerful links from Apple, HubSpot, Canva, and Slack. These high-trust sites help boost domain authority and SERP rankings.
Takeaway: Focus on earning links from industry leaders. Guest posts, PR mentions, and collaborations with established brands can elevate your domain authority.
Final Thoughts: Why GoCo’s SEO Works
GoCo’s success comes from a data-driven content strategy, blending trending topics, state-specific SEO, HR glossaries, and high-authority backlinks.
With a fast website (1.6s LCP) and minimal layout shifts (CLS: 0.06), their technical SEO is also on point.
Looking for a pro tip? Create trending content, dominate niche searches, and expand internationally. Because expert-driven SEO isn’t just about ranking, it’s about owning the conversation.
Let’s partner up to make your brand grow.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
