GoCo is winning the HR content game with 82.6K organic visits per month and a DR of 70.
How do they do it? A mix of trending topics, compliance-focused content, and authority-driven glossary pages.
This HR software company pulls in organic traffic, ranking for terms like:
- “147c letter”: a government form with 3.3K monthly searches
- “Florida minimum wage 2025”: a local compliance keyword with buying intent
- “Remote employee engagement”: perfect for their ICP
They’re not relying on massive backlink campaigns or an overwhelming content volume. Instead, their SEO engine is built on:
- Strategic keyword bets that age well
- Hyper-relevant, practical content that answers urgent questions
- Just enough topical authority to beat out flashier brands
GoCo’s SEO Metrics
| Organic Traffic (Monthly) | 82.6K |
| Domain Rating (DR) | 70 |
| Backlinks | 6.9K |
Where GoCo’s Traffic Comes From
| Traffic Source | Monthly Visits | What It Means |
|---|---|---|
| Branded Searches | 14.6K | Users already familiar with the brand |
| Non-Branded Searches | 68K | Capturing users before they know GoCo |
| Informational Searches | 76.9K | Users seeking knowledge and insights |
| Navigational Searches | 14.6K | Users looking for a specific page |
| Commercial Searches | 12.5K | Users researching before making a purchase |
Key Insight: GoCo’s non-branded and informational searches account for the majority of their traffic; showcasing their success in attracting new users through valuable content.
Top Pages Driving GoCo’s SEO Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.goco.io/blog/guide-to-gen-z-and-gen-alpha-slang | gen z slang | 3 | 42,784 |
| https://www.goco.io/ | goco | 1 | 11,640 |
| https://www.goco.io/blog/minimum-wage-laws-updates-in-colorado | colorado minimum wage | 2 | 5,026 |
| https://www.goco.io/blog/minimum-wage-laws-updates-in-arizona | az minimum wage 2025 | 1 | 3,329 |
| https://www.goco.io/blog/list-of-federal-holidays-for-small-businesses | 2025 federal holiday calendar | 6 | 2,645 |
| https://www.goco.io/blog/work-from-home-benefits | working from home | 4 | 2,242 |
| https://www.goco.io/hr-glossary/147c-letter | 147c letter | 1 | 1,559 |
| https://www.goco.io/blog/minimum-wage-laws-updates-in-florida | florida minimum wage 2025 | 5 | 1,535 |
| https://www.goco.io/hr-glossary/accrued-leave | accrued leave meaning | 1 | 1,486 |
| https://www.goco.io/blog/employee-engagement-ideas-for-remote-workers | remote team engagement | 1 | 1,449 |
Beyond just driving traffic, GoCo’s content strategy effectively converts visitors into engaged users, reinforcing the impact of well-structured SaaS content in lead generation and branding.
GoCo’s SEO Power Plays
#1 Trending topics fuel traffic, with the Gen Z slang guide ranking #3 and pulling in 42.7K visitors eager to decode modern lingo.
#2 The homepage ranks #1 for “GoCo,” drawing in users already familiar with the brand and searching for HR solutions.
#3 State-specific content wins big, with minimum wage updates for Colorado and Arizona securing top positions and attracting thousands of searches.
GoCo Wins with Search Intent
#1 Informational content dominates, as guides on slang, federal holidays, and work-from-home benefits rank high for user-driven queries.
#2 Compliance-focused searches bring in engaged visitors, with state-specific minimum wage updates capturing professionals looking for legal insights.
#3 HR tools and definitions drive authority, with the “147c letter” and “accrued leave” glossary pages ranking #1 and positioning GoCo as an HR expert.
GoCo’s ability to create high-value, compliance-driven content helps them attract HR professionals actively searching for industry insights and solutions.
GoCo’s Global SEO Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 74.2K | 89.9% |
| India | 2.2K | 2.6% |
| United Kingdom | 1.1K | 1.3% |
| Philippines | 679 | 0.8% |
| Australia | 443 | 0.5% |
Insights
#1 The United States dominates traffic, contributing nearly 90%, indicating strong brand recognition and relevance in the U.S. market.
#2 International traffic is minimal, with India, the UK, and Australia showing potential for localized content strategies to expand reach.
High-Authority Backlinks Strengthen Rankings
| Metric | Value |
| Total backlinks | 6.9K |
| Referring Domains | 1.6K |
| High-Authority Links | Links from Apple, Hubspot, Canva, Slack |
Insights
#1 High-authority backlinks boost credibility, with links from Apple, HubSpot, Canva, and Slack strengthening GoCo’s trustworthiness and search rankings.
#2 1.6K referring domains provide a solid foundation, but expanding link diversity can further enhance authority and organic visibility.
Traffic Breakdown
| Source | Value |
| Organic Search | 82.6K |
| Paid Search | 1K |
Technical SEO: GoCo’s Smooth User Experience
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.6s (Good)
Cumulative Layout Shift (CLS): 0.06 (Great)
Interaction to Next Paint (INP): 63ms (Great)
Source: PageSpeed Insights
Insights
#1 A fast LCP of 1.6s ensures a smooth experience, keeping visitors engaged and reducing bounce rates.
#2 Minimal layout shift (CLS: 0.06) enhances usability, preventing frustrating page jumps and improving user satisfaction.
3 Things to Learn from GoCo’s Playbook
#1 How GoCo Ranks for a 56K Keyword With 0 Backlinks; and Pulls 12K+ Visits
GoCo’s blog on “Gen Alpha slang” ranks #6 for a 56K search volume keyword, drives over 12,000 organic visits/month.
Another GoCo post on “Florida minimum wage 2025” ranks #6 again, with 2.3K visits/month from a 9.7K keyword; despite only 2 backlinks. This isn’t content for decoration; it’s built to intercept intent.
What GoCo Did Right:
- Targeted high-volume, evergreen + trending workplace topics
- Created search-first content, not brand-first narratives
- Leaned into intent-heavy, informational queries, even with low DR effort
SaaS Playbook: Things To Learn:
- You can earn relevance, not chase virality; by addressing real-time workforce shifts (like Gen Alpha lingo or wage laws)
- Topic–audience–search fit matters more than content category or format
Takeaway:
GoCo proves that one well-positioned, well-timed post can unlock 5-figure monthly traffic. If your content isn’t answering what people are already searching with urgency, you’re publishing into the void.
#2 How GoCo Lands Top Rankings with Zero Backlinks by Tapping into High-Intent Local Laws
GoCo ranks #6 for “Arizona minimum wage 2025”; a 11K volume keyword; driving ~2K monthly visits to a page with 0 backlinks and just 1 referring domain. Meanwhile, their work-from-home blog ranks #2 for “reasons to work from home” (500 volume) and still pulls in 535 visits/month.
What GoCo Did Right:
- Targeted location-based, compliance-driven searches with direct employer relevance
- Wrote timely, utility-first posts; not opinion pieces or brand fluff
- Took the SEO shortcut of answering exact search phrasing, not rebranding it
SaaS Playbook: Things To Learn:
- Geo-specific compliance topics (like state wage laws) can unlock huge traffic; especially if few competitors are updating regularly
- You can scale a repeatable content engine around state-by-state labor updates or recurring annual trends (like federal holidays)
Example from SaaS:
Justworks is leaning into this too; their guides on state labor laws and holiday calendars consistently rank because they build SEO content aligned with HR teams’ compliance needs. Learn from their SEO analysis.
Takeaway:
A page about “Arizona minimum wage 2025” may not sound flashy, but when it hits a legal search with 11K monthly volume, it can quietly become one of your highest ROI assets.
#3 Why 1 Glossary Page & 1 Evergreen Blog Are Quietly Driving Compounding SEO Wins for GoCo
GoCo ranks #2 for “remote employee engagement” (250 volume) with a 10K+ word blog, pulling 841 visits/month. Separately, they also rank #3 for “147c letter”; a niche IRS search with 3.3K volume; using a simple glossary entry with just 3 backlinks.
What GoCo Did Right:
- Used ultra-tactical blog posts to target high-intent remote HR queries
- Leveraged glossary content to rank for obscure compliance terms that SaaS buyers still search
- Focused on depth where needed (10K+ words) and brevity where it fits (IRS glossary)
SaaS Playbook: Things To Learn:
- Topical depth still wins for broad interest topics (remote engagement), but you don’t always need massive content for results
- Glossaries are underused: Define compliance/HR/legal terms your ICP Googles → easy, low-effort win
- Combining how-to blog formats with reference-style content creates a defensible SEO moat.
Takeaway:
GoCo’s combo of glossary content + deep tactical blogs hits both volume and intent; quietly turning SEO into a compounding engine while everyone else fights over splashy top-of-funnel posts.
Learning: Build a glossary of industry-specific terms. Simple, well-optimized definitions can capture high-intent traffic and boost authority.
Before We Go
At Concurate, we work with SaaS brands that want more than just higher traffic.
We help you build expert-driven SEO strategies that attract, educate, and convert your ideal buyers.
Our approach focuses on:
- Turning your technical expertise into top-ranking, evergreen assets
- Building content ecosystems that support every stage of the buyer journey
- Securing trusted backlinks that lift your brand’s authority across markets
If you are serious about scaling your SEO with precision and impact, we can help.
Book a free teardown of your current SEO strategy. We will show you exactly how to capture high-value search opportunities and turn them into real growth.
Disclaimer:
This article is an independent analysis based on publicly available data regarding GoCo’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by GoCo Inc. All trademarks mentioned are the property of their respective owners.
