Freshworks, a powerhouse in the SaaS industry, has cracked the code to SEO success, combining intelligent strategies with technical precision.
Whether users are searching for Freshdesk to manage tickets, comparing Freshsales with other CRMs, or even checking if a website is down with its “Is It Down?” page, Freshworks is there, right at the top.
They don’t just rank for branded terms like “Freshworks” or “Freshdesk pricing.” They dominate high-intent searches, pulling in users actively researching CRM tools, IT service management platforms, and customer support software.
Let’s explore the steps Freshworks has taken to elevate its SEO game and how you can apply these lessons to your own strategy.
Freshworks’ SEO Snapshot
| Organic Traffic (Monthly) | 361K |
| Domain Rating (DR) | 90 |
| Backlinks | 3.8M |
Freshworks Ranks for Every Search Intent
#1 Branded searches: 201.8K visits (Users already familiar with the brand)
#2 Non-branded searches: 159.6K visits (Capturing users before they know the brand)
#3 Informational searches: 332.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 193.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 228.8K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: EngageBay SEO Analysis: How They Get 80K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Freshworks Homepage | freshworks | 1 | 50.0K |
| Freshdesk | freshdesk | 1 | 16.0K |
| Is It Down? | is this site down | 3 | 21.0K |
| Freshservice | freshservice | 1 | 7.8K |
| Freshsales | freshsales | 1 | 4.1K |
| Careers | freshworks careers | 1 | 6.3K |
| SDR Sales | sdr sales | 2 | 4.5K |
| Freshdesk Pricing | freshdesk pricing | 1 | 2.1K |
| Live Chat Software | freshchat | 1 | 1.9K |
| CRM Software | crm software | 5 | 14.0K |
#1 Freshworks’ homepage dominates branded search, ranking #1 for “freshworks,” driving massive traffic from users already familiar with the platform.
#2 Product-specific pages like Freshdesk and Freshservice attract users, securing top rankings for terms like “freshdesk” and “freshservice,” bringing in thousands of monthly visitors.
#3 Niche-targeted content like “Is It Down?” capitalizes on informational searches, ranking #3 for “is this site down” and pulling in users looking for website uptime monitoring tools.
Freshworks Ranks for High-Intent and Business-Critical Keywords
#1 Branded searches like “freshworks” and “freshdesk” provide steady traffic, ensuring visibility for users directly looking for the company’s products.
#2 Industry-relevant queries like “crm software” and “customer service representative” capture professionals, positioning Freshworks as a go-to solution in the SaaS space.
#3 Pricing and decision-making pages such as “freshdesk pricing” rank high, drawing in users in the consideration phase of their purchase journey.
Global Traffic Domination
Top Traffic Sources
#1 United States – 104.6K visits/month (28.9% of total traffic)
#2 India – 100.7K visits/month (27.9%)
#3 United Kingdom – 21.8K visits/month (6.0%)
#4 Germany – 12K visits/month (3.3%)
#5 France – 11.3K visits/month (3.1%)
The United States remains the top source of traffic, contributing nearly 29% of the total visits. India closely follows, with a significant share, showing a strong international appeal.
Markets in the United Kingdom, Germany, and France continue to provide solid growth and reflect Freshworks’ expanding presence in key global regions.
Freshworks Backlink Profile
| Metric | Value |
| Total backlinks | 3.8M |
| Referring Domains | 25.1K |
| High-Authority Links | Links from Google, WordPress, Apple, Microsoft, Adobe |
#1 Freshworks’ impressive backlink profile, with over 3.8 million backlinks from 25.1K referring domains, signals strong credibility and trust across the web.
#2 High-authority links from industry giants like Google, Apple, and Microsoft elevate Freshworks’ SEO rankings, reinforcing its leadership in the SaaS space.
Building high-quality backlinks is a key factor in strengthening your website’s authority, and there are several proven methods you can use to enhance your backlink profile.
Traffic Breakdown
| Source | Value |
| Organic Search | 112K |
| Paid Search | 2.6K |
Freshworks Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Very Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 125ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Freshworks’ fast LCP of 1.3 seconds ensures a seamless user experience, enhancing engagement and lowering bounce rates.
#2 With a perfect CLS score of 0, the site delivers exceptional visual stability, ensuring a smooth browsing experience for users.
Here’s How You Can Steal Freshworks’ SEO Playbook
#1 Branded Searches Drive Significant Traffic
Freshworks’ homepage leads the charge by securing top rankings for its branded search term, “freshworks.” This not only solidifies brand recognition but also ensures that users already familiar with the platform are effortlessly directed to the site.
Branded searches are a powerful way to maintain steady traffic and stay top-of-mind for your audience.
#2 Optimize for High-Intent Keywords
By targeting high-traffic, business-critical terms like “freshdesk,” “crm software,” and “customer service representative,” Freshworks attracts professionals looking for specialized SaaS solutions.
Optimizing for these high-intent keywords positions your business as a trusted solution for users who are actively seeking answers, ultimately driving conversions.
#3 Rank for Informational and Decision-Making Queries
Pages such as “Is It Down?” show Freshworks’ strategic approach to ranking for informational queries. This captures users seeking specific answers and positions Freshworks as an authority in its niche.
In addition, pages like “freshdesk pricing” help funnel in users in the decision-making phase, giving them the information they need before making a purchase.
#4 Dominate Global Traffic with Localized Strategy
Freshworks’ traffic distribution, with the United States and India at the forefront, demonstrates the importance of targeting both local and international markets.
By analyzing geographical traffic, Freshworks can refine its content and marketing strategies to resonate with diverse audiences while maintaining a solid presence in key regions.
#5 Build a Strong Backlink Profile
With a whopping 3.8 million backlinks from over 25K referring domains, Freshworks has earned high authority in its industry. Backlinks from tech giants like Google, Apple, and Microsoft amplify its SEO rankings and signal trustworthiness to both users and search engines.
Cultivating high-quality backlinks is a critical strategy for improving domain authority and visibility in the search results
Before We Go
Freshworks has mastered SEO in the SaaS industry, ranking for everything from customer support software to CRM solutions.
With a mix of strategic content, authority-building backlinks, and precise keyword targeting, Freshworks isn’t just competing, it’s setting the standard.
If you’re looking to achieve the same, we collaborate with brands to craft expert-driven content that drive real results. Let’s build something that puts you ahead.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
