FactoHR has built an impressive SEO presence, consistently ranking for high-value HR and payroll-related searches.
With 78.8K organic monthly visits, a domain rating (DR) of 71, and 17.1K backlinks, FactoHR is a prime example of how a niche SaaS brand can capture search traffic effectively.
But what’s their secret?
This deep dive breaks down FactoHR’s SEO playbook, highlighting their best-performing pages, keyword strategy, and backlink dominance; and how you can apply these lessons to your own SEO strategy.
The SEO Numbers That Matter: FactoHR at a Glance
| Organic Traffic (Monthly) | 78.8K |
| Domain Rating (DR) | 71 |
| Backlinks | 17.1K |
FactoHR’s Search Domination: Where Their Traffic Comes From
#1 Branded searches: 69.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 1.9K visits (Capturing users before they know the brand)
#3 Informational searches: 1.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 1.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 1.1K visits (Users researching before making a purchase)
Key Takeaway: FactoHR’s brand awareness is a major SEO strength, but there’s still room to capture more non-branded searchers.
You might like to read this as well: Sprout SEO: How They Get 115K+ Organic Monthly Visits
Inside FactoHR’s SEO Machine: Their Top Traffic-Driving Pages
| Page | Keyword | Position | Monthly Traffic |
| factohr.com | factohr | 1 | 8,118 |
| factohr.com/salary-hike-calculator/ | hike calculator | 11 | 3,102 |
| factohr.com/job-descriptions/hr-executive-job-description/ | hr executive roles and responsibilities | 1 | 2,958 |
| factohr.com/free-salary-slip-generator-its-format-components-and-importance/ | salary slip format | 10 | 2,794 |
| factohr.com/job-descriptions/admin-executive-job-description/ | admin executive job description | 1 | 2,648 |
| factohr.com/letter/experience-letter/ | experience letter format | 12 | 2,366 |
| factohr.com/job-descriptions/sales-executive-job-description/ | sales executive roles and responsibilities | 3 | 2,362 |
| factohr.com/job-portals-in-india/ | job portals in india | 9 | 2,334 |
| factohr.com/job-descriptions/telecaller-job-description/ | telecaller job description | 3 | 2,297 |
| factohr.com/hr-glossary/restricted-holidays/ | restricted holiday meaning | 1 | 2,287 |
What This Means: FactoHR has nailed high-intent searches; especially in HR tools, job descriptions, and compliance-related topics.
FactoHR’s Winning SEO Strategy
#1 The homepage is the anchor, ranking #1 for “FactoHR” and pulling in thousands of visitors searching for the brand directly.
#2 Job description pages dominate, with “HR Executive Job Description” and “Admin Executive Job Description” both ranking #1 and driving steady traffic.
#3 Salary-related tools are a hit, with the “Salary Hike Calculator” attracting users actively looking for pay raise estimates.
By implementing targeted content strategies, SaaS companies can effectively increase user acquisition without incurring significant expenses
FactoHR Wins with Search Intent
#1 Compliance-focused searches boost visibility, with pages on “Salary Slip Format” and “Experience Letter Format” catering to HR professionals.
#2 Career and hiring insights drive engagement, as “Job Portals in India” and “Telecaller Job Description” rank for job seekers and recruiters.
#3 High-intent searchers land on the right pages, with the “Restricted Holidays” glossary entry securing a #1 ranking for users seeking HR policy explanations.
Exploring innovative content marketing ideas can set your SaaS product apart in a competitive market
FactoHR’s Global SEO Potential
FactoHR’s SEO strategy is highly localized, with 88.5% of total traffic coming from India. By targeting global HR professionals, FactoHR can unlock new markets and drive even more traffic.
| Country | Monthly Visits | % of Total Traffic |
| India | 69.7K | 88.5% |
| UAE | 1.9K | 2.5% |
| United States | 1.2K | 1.5% |
| Pakistan | 1.2K | 1.5% |
| Malaysia | 1.1K | 1.5% |
Takeaway: FactoHR has huge potential to scale beyond India by targeting U.S., UAE, and global HR audiences.
FactoHR’s Backlink Profile
| Metric | Value |
| Total backlinks | 17.1K |
| Referring Domains | 7.1K |
| High-Authority Links | Links from Apple, Indiatimes, Envato |
#1 Strong authority with 17.1K backlinks from 7.1K referring domains, reinforcing credibility and trust.
#2 High-quality links from Apple, Indiatimes, and Envato boost domain strength and search rankings.
Takeaway: A strong backlink profile is essential for SEO dominance. Secure high-quality backlinks through guest posts, PR outreach, and collaborations.
Traffic Breakdown
| Source | Value |
| Organic Search | 78.8K |
| Paid Search | 26 |
FactoHR’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1s (Great)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 47ms (Excellent)
Source: PageSpeed Insights
#1 Lightning-fast performance with an LCP of 1s, ensuring a smooth user experience and better rankings.
#2 Excellent stability with a CLS of 0.01 and INP of 47ms, minimizing layout shifts and interaction delays.
Takeaway: Technical SEO plays a crucial role in rankings. Prioritize Core Web Vitals for a seamless user experience.
5 SEO Power Moves That Fuel FactoHR’s Growth
#1 Dominating Branded Search for Maximum Visibility
FactoHR’s homepage ranks #1 for “FactoHR”, pulling in over 8,118 monthly visitors from direct brand searches alone.
Key Takeaway: If your brand isn’t ranking at the top for its own name, you’re leaving traffic on the table. Invest in strong on-page optimization, brand-building efforts, and internal linking to reinforce your homepage’s authority.
#2 Leveraging Job Description Pages for Steady Traffic
FactoHR has identified highly searched job descriptions as a key traffic driver. Their pages for “HR Executive Job Description” and “Admin Executive Job Description” both hold the #1 position.
Key Takeaway: Job descriptions aren’t just for HR professionals; they attract job seekers, recruiters, and businesses. If you operate in a similar space, create detailed, SEO-optimized job description pages to capitalize on this steady demand.
#3 Tapping into Salary-Related Searches
Salary-based tools and guides are another major traffic source for FactoHR. Their Salary Hike Calculator ranks #11 and attracts 3,102 visits/month, while their Salary Slip Format page secures 2,794 visits/month despite ranking #10.
Key Takeaway: Salary-related queries indicate high search intent. If your business operates in finance, HR, or employee management, consider creating free tools, calculators, or guides around salary planning and structuring.
#4 Winning High-Intent Searches with Compliance & HR Guides
FactoHR ranks #1 for “Restricted Holiday Meaning”, #12 for “Experience Letter Format”, and #10 for “Salary Slip Format”, proving their expertise in compliance-related searches.
Key Takeaway: Compliance-related keywords are goldmines for long-term traffic. Businesses in regulated industries should publish detailed, well-structured content addressing compliance concerns to build trust and organic rankings.
#5 Strong Backlink Profile for Authority Boost
FactoHR has built 17.1K backlinks from 7.1K referring domains, including high-authority links from Apple, Indiatimes, and Envato. These backlinks significantly strengthen their domain authority, helping them rank higher for competitive keywords.
Key Takeaway: A diverse, high-quality backlink profile is essential for ranking dominance. Prioritize earning links from authoritative websites in your niche through guest posting, PR outreach, and collaborations.
Want to Build an SEO Strategy That Works?
FactoHR’s expert-driven content approach strategy proves that niche brands can dominate search rankings by aligning content with user intent, leveraging branded search, and securing high-authority backlinks.
If you’re looking to implement a similar strategy, let’s collaborate and build an SEO roadmap that works for your brand’s growth.
Are you ready to take your SEO to the next level?
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
