How Employee Navigator Grows 88K+ Monthly Visits (SEO Breakdown)

Employee Navigator SEO #1

Table of Contents

Employee Navigator is a brand that dominates the HR software niche. 

With 88.1K organic visits per month and a Domain Rating of 75, it outranks countless competitors in the HR and benefits administration space.

So, how did they reach this level? It’s about optimizing for returning users, integrating smart partnerships, and making their platform an essential tool in the HR space.

Let’s break down exactly what Employee Navigator is doing right and how you can learn from them.

Employee Navigator’s SEO Power at a Glance

Organic Traffic (Monthly)88.1K
Domain Rating (DR)75
Backlinks226K

Where Employee Navigator’s Traffic Comes From

#1 Branded searches: 85.7K visits (Users already familiar with the brand)

#2 Non-branded searches: 2.4K visits (Capturing users before they know the brand)

#3 Informational searches: 64.4K visits (Users seeking knowledge and insights)

#4 Navigational searches: 85.7K visits (Users looking for a specific website or page)

#5 Commercial searches: 64.6K visits (Users researching before making a purchase)

You might like to read this as well: Agendrix SEO: How They Get 135K+ Organic Monthly Visits

Top Pages Driving Traffic for Employee Navigator

Page URLTop KeywordPositionMonthly Traffic
https://www.employeenavigator.com/employee navigator168,936
https://www.employeenavigator.com/benefits/account/loginemployee navigator12,274
https://www.employeenavigator.com/benefits/account/registeremployee navigator login11,899
https://www.employeenavigator.com/benefits-administration/employee navigator11,718
https://www.employeenavigator.com/new-hire-onboarding/employee navigator11,485
https://www.employeenavigator.com/benefits/company/benefits company11,322
https://www.employeenavigator.com/marketplace/partner/netchex/payrollnetchex sign in7199
https://www.employeenavigator.com/marketplace/employee navigator login1168
https://www.employeenavigator.com/contact/employee navigator login1151
https://www.employeenavigator.com/careers/employee navigator app1146

Employee Navigator’s Traffic Drivers

#1 The homepage dominates, ranking #1 for “employee navigator” and drawing users familiar with the brand.

#2 Login and account pages streamline access, ensuring returning users get in with ease.

#3 Benefits administration and onboarding pages attract HR professionals seeking efficient workforce management tools.

Understanding customer pain points and addressing them effectively can set a brand apart as innovative solutions redefine customer experience.

Employee Navigator Wins with Search Intent

#1 HR teams and employers land on key benefits pages through searches like “benefits company,” reinforcing Employee Navigator’s role in workforce solutions.

#2 Marketplace integrations gain traction, with “netchex sign in” leading visitors to payroll and benefits partners.

#3 Job seekers explore career opportunities, as the “careers” page sees a traffic surge from searches like “employee navigator app.”

Employee Navigator’s Global SEO Reach

Traffic by Location

CountryMonthly Visits% of Total Traffic
United States87.1K98.9%
India6910.8%
Canada73<0.1%
Germany31<0.1%
Russian Federation30<0.1%

Nearly all traffic (98.9%) comes from the U.S., making it the core market for Employee Navigator.

Employee Navigator’s Backlink Profile

MetricValue
Total backlinks226K
Referring Domains1.1K
High-Authority LinksLinks from Vimeo, Dribbble, Zendesk 

Insights on Employee Navigator’s Backlink Profile

#1 Creative & Tech-Backed Authority: Links from Vimeo and Dribbble suggest strong recognition in the creative and tech spaces, likely from design-related or SaaS industry mentions.

#2 Customer Support Connection: A Zendesk backlink signals relevance in HR and benefits administration support, potentially attracting businesses looking for seamless integrations.

Traffic Breakdown

SourceValue
Organic Search88.1K
Paid Search0

Employee Navigator’s Technical Health

Core Web Vitals (Desktop):

Largest Contentful Paint (LCP): 0.8s (Excellent)

Cumulative Layout Shift (CLS): 0.01 (Excellent)

Interaction to Next Paint (INP): 27ms (Excellent)

Employee Navigator SEO #2

Source: PageSpeed Insights

Employee Navigator’s Technical Edge

#1 With an LCP of 0.8s, Employee Navigator delivers content almost instantly, reducing bounce rates and keeping users engaged.

#2 A near-perfect CLS of 0.01 ensures no unexpected layout shifts, making navigation smooth and frustration-free.

5 Things to Learn from Employee Navigator’s Playbook

#1 They Own Their Brand in Search

Employee Navigator doesn’t rely on generic HR keywords; it has built a brand that people search for directly.

If people don’t search for your brand by name, you’re missing out. Build authority through industry partnerships, PR mentions, and customer success stories so people remember you when they need a solution.

#2 They’ve Made Logging In an SEO Strategy

Most SaaS companies focus on blog content for SEO. Employee Navigator gets traffic from login pages.

Their login page alone pulls in 2.2K+ visits per month, while registration pages and account-related URLs also rank high.

If your product requires logins, optimize those pages with proper SEO metadata. Make them easy to find, fast-loading, and mobile-friendly. Returning users reinforce your authority in search.

#3 They Dominate HR Buyer Intent with Strategic Pages

Employee Navigator’s “Benefits Administration” and “New Hire Onboarding” pages are conversion drivers. These pages rank at #1 and attract thousands of HR professionals looking for real solutions.

If you’re selling a software solution, your service pages need to be optimized for buyer intent.

#4 They Leverage Powerful Backlinks from the Right Sources

Employee Navigator doesn’t just have backlinks; they have high-quality links from trusted platforms like Vimeo, Dribbble, and Zendesk.

Instead of chasing random backlinks, focus on securing links from industry-relevant websites. 

#5 They’ve Perfected Site Performance for SEO & UX

Employee Navigator’s site is near-perfect in terms of technical SEO. They ensure their pages load instantly, reducing bounce rates and improving user experience.

Speed is a ranking factor. Optimize images, use a content delivery network (CDN), and clean up unnecessary scripts to improve your Core Web Vitals.

Before We Go

At Concurate, we specialize in turning overlooked content assets—like login pages, partner directories, and support hubs—into lead-generating SEO channels. Our expert-led content strategies are built for SaaS brands that care about pipeline, not just pageviews.

Want to see what that looks like for your brand? Book a free strategy call.

Disclaimer:

This article is an independent analysis based on publicly available data regarding Employee Navigator’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Employee Navigator Inc. All trademarks mentioned are the property of their respective owners.

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