Employee Navigator is a brand that dominates the HR software niche.
With 88.1K organic visits per month and a Domain Rating of 75, it outranks countless competitors in the HR and benefits administration space.
So, how did they reach this level? It’s about optimizing for returning users, integrating smart partnerships, and making their platform an essential tool in the HR space.
Let’s break down exactly what Employee Navigator is doing right and how you can apply these strategies to your own business.
Employee Navigator’s SEO Power at a Glance
| Organic Traffic (Monthly) | 88.1K |
| Domain Rating (DR) | 75 |
| Backlinks | 226K |
Where Employee Navigator’s Traffic Comes From
#1 Branded searches: 85.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 2.4K visits (Capturing users before they know the brand)
#3 Informational searches: 64.4K visits (Users seeking knowledge and insights)
#4 Navigational searches: 85.7K visits (Users looking for a specific website or page)
#5 Commercial searches: 64.6K visits (Users researching before making a purchase)
You might like to read this as well: Agendrix SEO: How They Get 135K+ Organic Monthly Visits
Top Pages Driving Traffic for Employee Navigator
| Page URL | Top Keyword | Position | Monthly Traffic |
| https://www.employeenavigator.com/ | employee navigator | 1 | 68,936 |
| https://www.employeenavigator.com/benefits/account/login | employee navigator | 1 | 2,274 |
| https://www.employeenavigator.com/benefits/account/register | employee navigator login | 1 | 1,899 |
| https://www.employeenavigator.com/benefits-administration/ | employee navigator | 1 | 1,718 |
| https://www.employeenavigator.com/new-hire-onboarding/ | employee navigator | 1 | 1,485 |
| https://www.employeenavigator.com/benefits/company/ | benefits company | 1 | 1,322 |
| https://www.employeenavigator.com/marketplace/partner/netchex/payroll | netchex sign in | 7 | 199 |
| https://www.employeenavigator.com/marketplace/ | employee navigator login | 1 | 168 |
| https://www.employeenavigator.com/contact/ | employee navigator login | 1 | 151 |
| https://www.employeenavigator.com/careers/ | employee navigator app | 1 | 146 |
Employee Navigator’s Traffic Drivers
#1 The homepage dominates, ranking #1 for “employee navigator” and drawing users familiar with the brand.
#2 Login and account pages streamline access, ensuring returning users get in with ease.
#3 Benefits administration and onboarding pages attract HR professionals seeking efficient workforce management tools.
Understanding customer pain points and addressing them effectively can set a brand apart as innovative solutions redefine customer experience.
Employee Navigator Wins with Search Intent
#1 HR teams and employers land on key benefits pages through searches like “benefits company,” reinforcing Employee Navigator’s role in workforce solutions.
#2 Marketplace integrations gain traction, with “netchex sign in” leading visitors to payroll and benefits partners.
#3 Job seekers explore career opportunities, as the “careers” page sees a traffic surge from searches like “employee navigator app.”
Employee Navigator’s Global SEO Reach
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 87.1K | 98.9% |
| India | 691 | 0.8% |
| Canada | 73 | <0.1% |
| Germany | 31 | <0.1% |
| Russian Federation | 30 | <0.1% |
Nearly all traffic (98.9%) comes from the U.S., making it the core market for Employee Navigator.
Employee Navigator’s Backlink Profile
| Metric | Value |
| Total backlinks | 226K |
| Referring Domains | 1.1K |
| High-Authority Links | Links from Vimeo, Dribbble, Zendesk |
Insights on Employee Navigator’s Backlink Profile
#1 Creative & Tech-Backed Authority: Links from Vimeo and Dribbble suggest strong recognition in the creative and tech spaces, likely from design-related or SaaS industry mentions.
#2 Customer Support Connection: A Zendesk backlink signals relevance in HR and benefits administration support, potentially attracting businesses looking for seamless integrations.
Traffic Breakdown
| Source | Value |
| Organic Search | 88.1K |
| Paid Search | 0 |
Employee Navigator’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.8s (Excellent)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 27ms (Excellent)
Source: PageSpeed Insights
Employee Navigator’s Technical Edge
#1 With an LCP of 0.8s, Employee Navigator delivers content almost instantly, reducing bounce rates and keeping users engaged.
#2 A near-perfect CLS of 0.01 ensures no unexpected layout shifts, making navigation smooth and frustration-free.
How You Can Steal Employee Navigator’s Playbook
#1 They Own Their Brand in Search
Employee Navigator doesn’t rely on generic HR keywords; it has built a brand that people search for directly.
What you can do: If people don’t search for your brand by name, you’re missing out. Build authority through industry partnerships, PR mentions, and customer success stories so people remember you when they need a solution.
#2 They’ve Made Logging In an SEO Strategy
Most SaaS companies focus on blog content for SEO. Employee Navigator gets traffic from login pages.
Their login page alone pulls in 2.2K+ visits per month, while registration pages and account-related URLs also rank high.
What you can do: If your product requires logins, optimize those pages with proper SEO metadata. Make them easy to find, fast-loading, and mobile-friendly. Returning users reinforce your authority in search.
#3 They Dominate HR Buyer Intent with Strategic Pages
Employee Navigator’s “Benefits Administration” and “New Hire Onboarding” pages are conversion drivers. These pages rank at #1 and attract thousands of HR professionals looking for real solutions.
What you can do: If you’re selling a software solution, your service pages need to be optimized for buyer intent.
#4 They Leverage Powerful Backlinks from the Right Sources
Employee Navigator doesn’t just have backlinks; they have high-quality links from trusted platforms like Vimeo, Dribbble, and Zendesk.
What you can do: Instead of chasing random backlinks, focus on securing links from industry-relevant websites.
#5 They’ve Perfected Site Performance for SEO & UX
Employee Navigator’s site is near-perfect in terms of technical SEO. They ensure their pages load instantly, reducing bounce rates and improving user experience.
What you can do: Speed is a ranking factor. Optimize images, use a content delivery network (CDN), and clean up unnecessary scripts to improve your Core Web Vitals.
Final Thoughts: Why Employee Navigator’s SEO Works
85.7K of their visits come from branded searches. That means almost all their traffic is from people who already know them.
They’ve built an expert-driven brand that people search for, a product people return to, and a website that performs flawlessly.
Want to succeed in SEO like them? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
