ElevenLabs Keyword Analysis: The Secret to Capturing High-Buying Intent Searches on Google

ElevenLabs Keyword Analysis: Inside Commercial and Transactional Searches

Most people discover ElevenLabs organically. My discovery came during a frantic search for AI voice generation tools to feature in a listicle.

A competitor company had challenged us to rank an “ElevenLabs Alternative” article on the first page of Google. To do it right, I signed up for more than 15 AI voice generation tools, ElevenLabs included.

The tool wasn’t perfect, but the AI voice cloning outputs were way too realistic and emotionally nuanced.

However, what really made my jaw drop was their organic visibility. 

Source: Ahrefs

3.8M organic traffic. 85.3K organic keywords.

As a content strategist and SEO professional, I had to know how they were pulling this off. I then analyzed their keyword data from Ahrefs, focusing on keywords with commercial and transactional intent and wrote this analysis.

The article unpacks what I found and the lessons other SaaS companies can steal from this ElevenLabs keyword analysis.

Methodology: How I Broke Down ElevenLabs Keywords

I pulled ElevenLabs’ keyword data straight from Ahrefs. However, the sheer volume was overwhelming. We are talking about 85.3K keywords. More than enough to drown any sane marketer in spreadsheets. 

So I narrowed my focus to commercial and transactional intent keywords. That still gave me a big pool to work with, but it made the ElevenLabs keyword analysis more meaningful.

From there, I broke everything down into two buckets:

1. Branded keywords: Searches where ElevenLabs and its popular competitors are mentioned by name.
2. Non-branded keywords: Generic searches where their name doesn’t appear.

This split showed me exactly how much of ElevenLabs’ organic visibility comes from defending its brand vs capturing new demand.

And what I found made me a fan of their content team.

How ElevenLabs Owns Branded Searches Organically

Below are the strategies I identified by studying commercial and transactional intent keywords that included brand names.

#1 Owning Pricing Searches (+ Competitor Keywords)

While ElevenLabs ranks for “elevenlabs pricing” with its dedicated pricing page, it also cleverly captures traffic from competitor pricing searches.

For example, 

This way, the company wins both direct demand (buyers looking for ElevenLabs pricing) and indirect demand (buyers comparing competitor pricing).

#2 Encouraging Developer and Enterprise Adoption with API-Related Pages

ElevenLabs doesn’t just show up for its own API pricing terms. It also shows up for queries around other tools’ APIs, encouraging developer adoption and enterprise integrations.

For example:

By ranking across this spread, ElevenLabs is becoming a part of developer workflows and enterprise integration conversations.

#3 Winning “Alternatives” Keywords with SaaS Listicles

Most SaaS companies leave “alternatives” keywords wide open for competitors. ElevenLabs doesn’t make that mistake. They’ve built dedicated “top” and “best” listicles around these searches. They even have an ElevenLabs Alternative piece.

For example:

Owning these terms ensures that when SaaS buyers with high-buying intent are actively evaluating tools, ElevenLabs is organically part of that conversation and appears as a valuable alternative.

Miscellaneous Branded Findings That Made Me Say WOW!

While the earlier observations in this ElevenLabs keyword analysis came from a strategic point of view, here are a few miscellaneous findings that left me impressed.

1. Ranking for Misspelt Variants: Not everyone types it right. I use “11labs” in my rough notes. To my surprise, ElevenLabs ranks for misspellings like “11labs,” “11lab,” “11laps,” and even “eleven labs.” Its domain authority is strong enough that Google understands when someone types these misspellings, they really mean ElevenLabs.

Source: Google

Reminds me of the Spiderman meme.

Source: ImgFlip

2. Much Higher CPC on Branded Keywords: The average CPC for non-branded queries sits at $0.94, while branded queries spike to $1.66. In other words, competitors are actively bidding on ElevenLabs’ branded terms to capture high-intent traffic. However, since ElevenLabs already dominates these queries organically, it secures clicks without ad spend, making it even harder for competitors to break in.

This is how ElevenLabs protects and grows demand around its own name (and competitors).

But branded queries are only half the story. The real magic comes from non-branded searches where buyers aren’t searching for ElevenLabs specifically, but for solutions like AI voice over or AI voice changer.

This is where ElevenLabs attracts massive audiences and captures those with high buying intent. To be precise, nearly 17,253 visits come from non-branded keywords, compared to 4,241 from branded keywords.

Before we analyze how ElevenLabs does that, check our out 30 Days 30 SaaS Growth Hacks list. These hacks will help you double the impact of your content strategies.

ElevenLabs’ Playbook for Winning Non-Branded Searches Organically

When people search for AI voice generation tools, they’re not always looking for a brand — they’re looking for solutions. For instance, a YouTuber hunting for voiceovers, a podcaster seeking AI narration, or a music producer searching for dubbing tools. ElevenLabs manages to capture all of these users by dominating non-branded, use-case-driven keyword searches.

#1 Creating Content Around Hyper-Specific Use Cases

ElevenLabs has created content that directly addresses niche user needs. For example, it features a sound effects page that enables users to create their own sound effects using text inputs.

For instance, I created one with the prompt: “Ultron saying ‘Concurate helps SaaS companies generate business with content.”

While this page features sample sound effects such as mechanical gear, terrifying braams, and footsteps on sand, it also offers dedicated sound effect pages where users can download high-quality, non-watermarked audio files for free. But, up to a specific limit.  Once they hit that cap, they’re prompted to sign up for more. 

For users, it feels like a valuable experience. For ElevenLabs, it’s a brilliant way to build trust and showcase the power of its voice technology.

As a result, these pages do more than drive downloads. They spark curiosity. The same users who come for a single sound effect often end up exploring the tool itself.

The following are some of the popular sound effect pages:

When I stumbled upon one of these pages (huh sound effects), I shared it with three friends so we could use the audios in our Instagram videos. They probably shared it with a few more. That’s how ElevenLabs turns free content into organic word-of-mouth.

#2 Building Feature-Specific Pages That Let Users Experience the Product

ElevenLabs has created dedicated pages for each of its core features. Voice changer, dubbing, voice cloning, and more. These pages don’t just describe what the feature does; they let users try it instantly.

It’s a subtle but powerful move. Much like the sound effects pages, the feature pages pique users’ curiosity about the tool, encourage them to test it firsthand, and ultimately lead to them signing up.

For example:

I used the Voice Changer to transform my own voice into a deep male voice named Brian (one of ElevenLabs’ prebuilt voices). The result sounded so realistic that it could easily pass for a professional narrator.

Listen to the audio below.

These feature pages turn traffic into live product experiences. And the result?

Casual visitors → Convinced users

#3 Owning “Best” and “Top” Keywords with Blogs

ElevenLabs has created a massive volume of conversion-focused (bottom-of-the-funnel) content, and it’s dominating Google’s first page for nearly all of it.

These articles are primarily product listicles that feature ElevenLabs at the top of a few other competitors. The company currently ranks on the first page for 113 “best” keywords, including:

By owning these “best” searches, ElevenLabs meets buyers exactly at the point of decision. This way, the tool is always part of the final shortlist.

Additionally, due to the large volume of such content—combined with real user engagement and feedback—Google has strong behavioral signals that ElevenLabs is one of the best AI or robot voice generators. The cumulative effect of this strategy has pushed the homepage (elevenlabs.io) to rank for numerous “best” keywords as well.

Fun Fact! ElevenLabs has 99 organic keywords containing the word “top” and 1,036 keywords with the word “best.”

ElevenLabs doesn’t just want to be on the list. It wants to be the list.

Key Content Lessons to Learn from ElevenLabs Keyword Analysis

Now that you’ve seen how ElevenLabs has built a massive content engine that drives millions in organic traffic, here are three content lessons you can apply right away to see results and drive revenue.

1. Target “Best” or “Top” Keyword with Product Listicles: Target decision-stage searches like “best legal tech software” or “top fintech tools for startups” with product listicles. This way, you appear in your buyer’s final product shortlist, just like ElevenLabs does.
2. Create “Alternative” Blogs to Rank for Competitor Keywords: Influence competitor conversations. Capture users actively evaluating competitor products with “[Competitor] alternatives” blogs and positioning yourself as the credible alternative can directly drive sign-ups or demos.
3. Create Content Around Use Cases: Show potential users exactly how your product solves their problems. Help readers visualize and experience your product and turn their curiosity into sign-ups.

Not sure how to put these strategies into action? Concurate is here to the rescue!

Concurate: Your SaaS Content Marketing Partner!

We help SaaS businesses turn content into revenue outcomes. More sign-ups, demo requests, and free trials.

We helped a patent management SaaS generate 500+ sign-ups purely through content. You can read the full story here: B2B SaaS Content Marketing Case Study).

Wondering what happened with the ElevenLabs competitor I earlier talked about? Let me explain. 

The company threw us a challenge. “Rank on Google’s 1st page for ‘ElevenLabs Alternative’ keyword. You’ll only get paid if you win.”

We are always up for a good challenge and never shy away from getting our hands dirty. So, we did what we do best. Create high-quality content that Google deems worthy of ranking, referencing, and rewarding with consistent organic traffic.

Our listicle ranked

• #1 in the US, UK, and Canada.
• Top 10 in Germany, Brazil, and Australia.
• 46 keyword variations on Page 1.
• 28,800+ impressions in the first month.
• 247 high-intent clicks.

The secret? You’ll find the full story inside our SaaS SEO Case Study.

You are one “competitor alternative” away from capturing a whole new segment of users. 

Why wait another day?

Claim your free consultation call with us today, and let’s turn your SaaS into the next growth story.

FAQ: More On ElevenLabs Keyword Analysis and Content Dominance

Got more questions about how ElevenLabs keyword analysis and how it dominates organic searches? This section breaks down the most common queries about its keyword strategy, content performance, and visibility across AI and organic search.

Does Focus on “Alternatives” and “Best” Listicles Risk Google Penalties or Seem Biased?

Not at all. As long as the content is genuinely helpful, informative, and written with user intent in mind, Google won’t penalize it. We specialize in creating such conversion-focused listicles that balance SEO performance with credibility, and we’ve never faced a penalty.

Is ElevenLabs’ Strong Domain Authority Driven by Content Alone?

No. Backlinks and digital PR play a significant supporting role in ElevenLabs’ domain authority. Its brand visibility is supported by credible press mentions, collaborations, and content partnerships that amplify reach. However, the dominance primarily stems from consistent, high-quality, intent-driven content that Google recognizes as authoritative.

For more info, read this article: From Brand Messaging to Backlinks – 6 Lessons from ElevenLabs.

How Does ElevenLabs Prevent Keyword Cannibalization Across Sound Effect and Feature Pages?

ElevenLabs structures its content by intent. Sound effect pages target niche, use-case-driven keywords, such as “boom sound effect download,” while feature-specific pages focus on core product experiences, like “AI voice changer” or “AI dubbing.” This separation ensures each page serves a distinct search intent, preventing keyword overlap and maximizing total visibility.

For more details on this, read the full article here: How ElevenLabs Turns Non-Branded Searches into a Cross-Sell Flywheel.

Do ElevenLabs’ Free Sound Effects and Trial Experiences Convert Users Effectively?

The free sound effect and trial-based experiences are designed to drive meaningful conversions. ElevenLabs uses these assets to let users experience product quality firsthand. Users get curious and eventually sign-up. While they attract top-of-funnel traffic, the built-in usage limits ensure a steady flow of sign-ups.

How Does ElevenLabs Defend Its Branded Keywords Against Competitor Ads?

ElevenLabs relies primarily on organic dominance to protect its branded searches. Its organic strength reduces dependency on paid ads, helping the company capture high-intent traffic without additional ad spend.

For additional information, read this article: ElevenLabs Marketing Teardown – $200M ARR Growth Playbook.

How Sustainable Is ElevenLabs’ SEO Strategy Amid Stricter E-E-A-T Standards?

ElevenLabs’ SEO strategy remains sustainable because it’s anchored in user-first, experience-driven content rather than low-quality automation. The listicles, feature pages, and educational resources provide real product insights, credible examples, and measurable value. All of these factors align with Google’s E-E-A-T principles. As long as the content stays authentic, helpful, and backed by product expertise, it will continue to perform strongly (and outperform competitors).

What Content Formats Beyond Blogs Does ElevenLabs Use to Strengthen SEO and Brand Visibility?

ElevenLabs reinforces its SEO and brand visibility through multiple content formats. It leverages customer success stories, product launch videos like Eleven Music, creator collaborations, and community-driven campaigns such as AI voice contests and dubbing challenges. These multimedia assets expand reach, boost engagement, and strengthen overall authority signals.

Is ElevenLabs Visible in AI Searches?

Yes. ElevenLabs is highly visible in AI-powered search results because it has built strong domain authority and publishes high-quality, structured content. 

If you want your SaaS brand to achieve similar visibility in ChatGPT, Gemini, or Perplexity searches, you can optimize your website using an LLMs.txt file.

Learn here: How to Optimize Website for AI Search Engines (2025 Guide).

How Can SaaS Companies Track Traffic Coming from AI Tools?

Businesses can track AI-driven traffic using Google Analytics 4 (GA4). By creating a custom Exploration Report and filtering referrers through a simple regex string (including sources like ChatGPT, Perplexity, Gemini, and Copilot), you can see exactly which AI tools are sending traffic and to which pages.

Check out our simple YouTube tutorial video to learn more:

How Can SaaS Brands Get Featured in Google’s AI Overviews?

To appear in Google’s AI Overviews, focus on creating high-quality, long-tail, informational content that directly answers user intent. Keep your articles fresh, concise, and structured for readability. Use strategies like cosine similarity to align with AI-favored formats and boost brand authority through original insights and YouTube embeds.

We hope you liked this ElevenLabs keyword analysis!

And if you want to make sure your SaaS blogs rank in AI searches, grab our free 13-point checklist to optimise SaaS blogs for AI searches.