Dynatrace is locking down their audience before competitors even get a chance.
Over 51.9K people search for Dynatrace by name every month.
By ranking at top positions for industry terms such as “synthetic monitoring dynatrace” and “application performance management software”, they have been able to drive organic traffic towards them.
So, what’s fueling their SEO machine? And more importantly, how can you learn from their tactics? Let’s break it down.
Dynatrace’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 68.8K |
| Domain Rating (DR) | 83 |
| Backlinks | 406K |
How Dynatrace Captures Traffic: Breaking Down the Sources
#1 Branded searches: 51.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 16.9K visits (Capturing users before they know the brand)
#3 Informational searches: 67.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 40.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 49.4K visits (Users researching before making a purchase)
You might like to read this as well: Synology SEO: How They Get 200K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Dynatrace’s Success
| Page | Keyword | Position | Monthly Traffic |
| Homepage | dynatrace | 1 | 41,921 |
| What is APM? | application performance management software | 1 | 3,451 |
| What are SLOs? | slos | 2 | 1,279 |
| What is Observability? | what is observability | 4 | 1,019 |
| What is Shift Left & Shift Right? | shift left | 6 | 843 |
| AIOps Platform | aiops platform | 6 | 763 |
| Application Monitoring | application monitoring | 5 | 723 |
| Gartner Magic Quadrant | apm gartner magic quadrant | 1 | 678 |
| What is Synthetic Monitoring? | dynatrace synthetic monitoring | 4 | 636 |
| Synthetic Monitoring Platform | synthetic monitoring dynatrace | 1 | 532 |
Dynatrace’s Top Traffic Drivers
#1 Dynatrace’s highly optimized SaaS homepage dominates its search rankings, proving that a well-optimized homepage can be a traffic powerhouse.
#2 Educational content fuels discovery, with “What is APM?” bringing in users researching application performance management.
#3 Deep-dive guides like “What are SLOs?” secure strong rankings, attracting professionals seeking in-depth insights.
Dynatrace Wins with Search Intent
#1 Industry-specific terms like “APM Gartner Magic Quadrant” capture decision-makers evaluating top solutions.
#2 Technical resources, such as “What is Synthetic Monitoring?” rank for niche searches, drawing in targeted traffic.
#3 Solution pages, including “AIOps Platform,” drive interest by addressing real-world monitoring challenges.
Dynatrace’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 406K |
| Referring Domains | 13.6K |
| High-Authority Links | Links from Apple, Microsoft, LinkedIn, Amazon, Adobe |
Insights
#1 Dynatrace earns trust from industry giants, with backlinks from Apple, Microsoft, and Amazon boosting its credibility.
#2 A strong network of 13.6K referring domains signals widespread recognition across tech and enterprise sectors.
Dynatrace’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 68.8K | 32.5% |
| India | 26.4K | 12.5% |
| Singapore | 14.7K | 7.0% |
| Poland | 10.6K | 5.0% |
| United Kingdom | 8.4K | 4.0% |
Insights
#1 The U.S. dominates Dynatrace’s traffic, contributing nearly one-third of total visits.
#2 Singapore and Poland show strong growth, indicating rising demand in emerging tech markets.
Traffic Breakdown
| Source | Value |
| Organic Search | 68.8K |
| Paid Search | 1.9K |
Dynatrace’s backlink profile; featuring 406K links from industry leaders; shows the power of a content strategy designed for authority and reach.
Paid Ad Keywords That Drive Conversion
Bidding on “Splunk competitors” suggests an aggressive strategy to capture users considering alternative observability solutions.
Top Keywords Dynatrace Is Bidding On:
#1 “dora compliance”
#2 “devsecops meaning”
#3 “splunk competitors”
#4 “cloud observability”
#5 “continuous threat exposure management”
#6 “cloud migration strategies”
#7 “dynatrace hub”
Insights
#1 Keywords like “DevSecOps meaning” and “cloud migration strategies” indicate a focus on educating users early in their search journey.
#2 Terms like “DORA compliance” and “continuous threat exposure management” highlight an emphasis on security and compliance-driven traffic.
5 Reasons Dynatrace Gets 65K+ Organic Monthly Visits
#1 Ranking for Industry Buzzwords with Informational Content
Dynatrace ranks for terms like “What is APM?” and “What are SLOs?” These pages don’t just bring traffic; they establish Dynatrace as the go-to source for performance monitoring.
Learning: If you’re not ranking for key industry terms, someone else is shaping the conversation for you.
#2 Leveraging High-Authority Backlinks from Tech Giants
With 406K backlinks from Apple, Microsoft, and Amazon, Dynatrace has built a reputation for search engines trust. These links reinforce their dominance in the enterprise tech space.
Learning: Backlinks from top-tier sites don’t just boost rankings; they cement your authority. Who’s vouching for you?
#3 Capturing High-Intent Traffic with Product & Comparison Pages
Dynatrace’s pages for “APM Gartner Magic Quadrant” and “Synthetic Monitoring” rank when buyers are actively comparing options.
Learning: If you’re not optimizing for high-intent searches, you’re handing those buyers to competitors.
#4 Owning Brand Searches & Keeping Users in Their Ecosystem
51.9K monthly visits come from branded searches like “Dynatrace” and “Dynatrace synthetic monitoring.” That’s not just visibility; it’s loyalty.
Learning: If your audience isn’t searching for your brand by name, you have a visibility problem.
#5 Combining Organic & Paid Search to Dominate Market Keywords
Dynatrace doesn’t rely solely on organic search. They bid on terms like “Splunk competitors” and “DevSecOps meaning” to capture high-intent traffic.
Learning: Paid search can intercept competitor traffic and turn comparison shoppers into customers. Are you leveraging it?
Before We Go
If you want content that builds authority instead of just filling a blog calendar, Concurate can help.
We specialize in creating expert-driven content that earns trust, drives targeted traffic, and moves real buyers toward action.
Our process goes beyond surface-level explainers. We collaborate with your internal experts or bring in industry voices to create content shaped by genuine experience, not guesswork.
When your audience sees content rooted in true expertise, they do not just view you as an option. They start to trust you as the authority.
Collaborate with us to create content that makes buyers choose you, not just find you.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Dynatrace’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Dynatrace Inc. All trademarks mentioned are the property of their respective owners.
