| TL, DR: When every studio and platform sounds the same, marketing stops driving growth. This article outlines the real challenge gaming companies face today and breaks down 10 agencies that help buyers move from interest to confident choice. |
The gaming market today is crowded with familiar winners. Established titles dominate app stores, storefronts, and streamer feeds, while new games struggle to earn even a first click.
Players rarely browse endlessly. They search, compare, and gravitate toward what already feels proven. Momentum compounds. Everything else competes for attention in the margins.
For founders and marketing leaders, this is the real challenge. You are not just competing on gameplay. You are competing for visibility in places like the App Store, Google Play, Twitch, search engines, and creator-driven discovery channels. If your game does not show up clearly when players are deciding what to try next, forget getting any users.
This is where the right digital marketing partner matters. The kind of agencies that understand how gaming discovery actually works and how players evaluate options before they click, install, or buy.
This guide highlights 10 marketing agencies that help gaming companies improve visibility, clarify positioning, and give their games a real chance to compete in crowded markets.
Top 10 Marketing Agencies For Gaming Companies
Not every agency that works in gaming is built for the same job. Some are great at launches. Others shine at long-term positioning, PR, or growth after the initial hype fades.
The agencies below stand out because they understand how gaming companies actually operate, how buyers evaluate tools and platforms, and where marketing needs to support real decisions, not just visibility.
This lineup isn’t about who’s the loudest in the industry. It’s about who consistently shows up where gaming companies need them most.
- Concurate
- Big Games Machine
- AWISEE
- Reverb Communications
- Plan of Attack
- Triple Point PR
- Berlin Rosen
- Vicarious PR
- Fearless Media
- Heaven Media
Let’s explore each one by one.
1. Concurate
At Concurate, we understand that game discovery no longer happens in one place.
Source – Concurate
Players may be loyal to a handful of familiar titles, but discovery happens everywhere. App stores, Google search, YouTube, creator videos, and increasingly AI-driven surfaces like ChatGPT, Perplexity, and Gemini all influence what players try next. When curiosity strikes, players do not browse randomly. They search with intent.
Queries like “best adventure games,” “best dark fantasy games,” or “best adventure games in 2025” are signals of active exploration. And these are the kind of queries that have a high monthly search volume.
Source – ahrefs
You see, when someone enjoys a few known games in a category, they explore more options across search engines, in pursuit of their next game. This is the moment where visibility matters most.
Source – ahrefs
However, most studios still treat discovery as passive. Store pages explain the game. Blogs talk about development stories. Social media chases attention spikes. But very little content helps players compare options or decide which game fits what they are looking for.
When players reach evaluation mode, the answers they need are often found elsewhere, on listicles, review sites, creator videos, or competitor-led comparisons.
We build content specifically for this decision stage.
Instead of relying on hype or launch-only visibility, the team focuses on organic discoverability across high-intent queries and channels. That includes ranking for category-level searches, creating comparison-driven content that players actually trust, and supporting formats that compound over time, such as search-optimized pages, structured guides, and YouTube-aligned content that mirrors how players research games today.
We have seen this pattern play out repeatedly in competitive Digital markets, where organic visibility across intent-driven searches generated consistent inbound demand within months.
In gaming, this effect compounds even faster. When a game shows up consistently for the right queries, momentum builds naturally through installs, recommendations, creator coverage, and repeat discovery.
That is what Concurate focuses on. Helping games show up in the right places, at the right time, with content that supports real choice, not just awareness.
Notable Clients: Datacipher, Athena Security, Triangle IP and many more.
Pricing: Monthly retainers typically range from $5,000 to $7,500, with project engagements starting at $3,500.
2. Big Games Machine
Big Games Machine is a PR and marketing agency focused on the video games industry, working across both Digital and consumer audiences. Founded by games industry veterans, the agency supports gaming companies with strategic communications, media relations, and marketing programs designed to reach industry stakeholders, partners, and players.
Their work spans product launches, brand communications, and ongoing PR efforts for companies operating within the global games ecosystem.
Source – Big Games Machine
For gaming companies with Digital needs, Big Games Machine offers experience in industry-focused PR, content, research-led campaigns, and inbound communications. The agency works with gaming technology companies and service providers to help them communicate clearly with the games industry. It also supports visibility in relevant media and lead generation through PR and content.
Alongside Digital work, the team also manages consumer-facing campaigns across PC, console, and mobile titles, as well as events and industry activations.
Notable clients: eGames Lab Portugal, STYNGR, Ringtail Interactive, Iceberg Interactive, Floppy Club, Ubisoft Mobile, Liftoff, Nordcurrent, Layer Licensing
Pricing: They offer custom pricing based on engagement scope and campaign requirements.
3. AWISEE
AWISEE is a digital marketing agency with a strong focus on iGaming, operating across SEO, digital PR, link building, content marketing, and paid acquisition. The agency works with sports betting platforms, online casinos, and Digital providers that compete in highly regulated and saturated markets.
Source – AWISEE
Its services include technical SEO, high-authority link building, content creation, and PPC campaigns designed to support both long-term rankings and near-term traffic needs.
AWISEE also supports localization and review-driven content to align with regional search behavior and compliance requirements. Their overall approach blends organic and paid channels to improve visibility, acquisition, and conversion performance across competitive search environments.
Notable clients: Betway, Usana, Surfshark
Pricing: Pricing is customised based on engagement scope and services required.
4. Reverb Communications
Reverb Communications is a video game PR and marketing agency with long-standing experience working across development, publishing, entertainment, and adjacent technology sectors. The agency provides support across public relations, marketing strategy, influencer relations, and creative services.
Source – Reverb
Their work covers early positioning, product launches, and ongoing media engagement across PC, console, and related platforms.
The agency also supports broader marketing needs such as go-to-market planning, competitive analysis, partnerships, events, and lifecycle campaigns.
Notable clients: RubberBand Games, Iceberg Interactive, Templar Media, ARK franchise, M00M World
Pricing: Pricing is shared on request and varies based on campaign scope and engagement type.
5. Plan of Attack
Plan of Attack is an international video games PR agency with teams across Europe and North America. Founded in 2013, the agency works with studios and publishers across different game sizes and genres. Its work focuses on campaign planning, media relations, corporate communications, and launch support. Engagements often span from early positioning to launch and post-launch communication.
Source – Plan of Attack
The agency provides services such as PR strategy, copywriting, media training, influencer campaigns, events, and social media support. It also offers mock reviews, Steam page optimisation, trailer production, and regional PR coordination across markets like Japan, China, and South Korea. Campaigns are built to adapt over time, with ongoing support and hands-on involvement during key moments.
Notable clients: Stunlock Studios, Shueisha Games, Ruckus Games
Pricing: Pricing depends on the type of campaign, level of support, and duration of the engagement.
6. Triple Point PR
TriplePoint PR works on strategic communications, public relations, and influencer programs within the video games industry. Its focus is on earned media and messaging that fits how the industry actually operates.
The agency approaches PR as part of a broader marketing system rather than a standalone function, with emphasis on timing, relevance, and press relationships.
Source – TriplePoint
Its services include communications strategy, media relations, influencer outreach, competitive research, and campaign planning. The team also supports event coordination, spokesperson preparation, and media training when required.
TriplePoint places strong importance on research and industry context, using competitive intelligence to shape messaging and outreach decisions across different campaign stages.
Notable clients: Blizzard Entertainment, CCP Games, Paradox Interactive, Quantic Dream, Jackbox Games, Meta Quest, Pokémon
Pricing: Engagements are scoped based on strategic depth, campaign needs, and duration.
7. Berlin Rosen
Berlin Rosen is a strategic communications and creative agency that works across public relations, digital strategy, branding, and content. The agency supports organizations that need clear narratives, coordinated messaging, and consistent presence across media, social, and owned channels.
Source – BerlinRosen
Its work often spans communications planning, message development, and campaign execution tied to broader business or reputational goals.
Their services include PR, content development, social media, paid media, partnerships, events, and crisis communications. The team also works on internal communications, executive advisory, and discoverability through SEO and AI-oriented search.
Berlin Rosen operates across multiple industries, including gaming, where communications often extend beyond launches into long-term brand, leadership, and reputation management.
Notable clients: Samsung, Unicef US, Wythe Hotel, Singapore Airlines
Pricing: Pricing is determined based on engagement scope, service mix, and strategic involvement.
8. Vicarious PR
Vicariously positions itself around discovery. Its work is built on the idea that good games fail when they enter the market without a clear narrative or a plan for sustained attention.
Rather than treating marketing as a one-time launch activity, the agency structures campaigns around audience emotion, timing, and repeat exposure across channels.
Source – Vicarious PR
Its services span PR, influencer marketing, paid advertising, content, and video production, but campaigns are typically planned as integrated programs rather than isolated tactics. The agency also brings research and strategy into early planning, helping teams decide how and where to show up before execution begins.
Notable clients: The agency works with studios and publishers across international markets.
Pricing: Pricing is discussed based on campaign structure and the mix of services involved.
9. Fearless Media
Fearless Media operates as a digital marketing and media agency with a strong focus on acquisition-driven campaigns. Its work centers on planning, executing, and optimizing digital advertising across entertainment, technology, and consumer-facing sectors. Campaigns are built around performance signals, with emphasis on revenue impact rather than brand storytelling alone.
Source – Fearless Media
The agency works across paid media, analytics, influencer programs, and media planning, with campaigns designed to stay integrated rather than siloed. Data is used to inform targeting, creative decisions, and channel mix throughout execution.
Fearless Media supports end-to-end delivery, from strategy development to campaign rollout and measurement, with a focus on sustained performance over short-term spikes.
Notable clients: Epic Games, Redbox, Bethesda, Breaking Bad franchise
Pricing: Engagements are scoped based on media spend, campaign complexity, and performance requirements.
10. Heaven Media
Heaven Media operates as a creative and marketing agency focused on gaming and technology audiences at a global level. Its work is centered on helping brands show up inside gaming culture through campaigns that rely heavily on creative production, events, and creator-led storytelling. The agency often works on large, multi-market initiatives where visibility depends on cultural relevance as much as reach.
Source – Heaven Media
Its services span creative production, influencer marketing, public relations, paid media, social media, esports, and large-scale event activations. Heaven also brings data and strategy into planning, particularly for campaigns that need to perform across regions and languages.
Notable clients: AMD, Alienware, ASUS, Krafton, Pearl Abyss, ByteDance, Red Bull, Sony
Pricing: Pricing varies based on campaign scale, markets involved, and production requirements.
| How We Narrowed This List Down We didn’t build this list around popularity or loud campaigns. We focused on agencies that consistently show up where gaming companies actually need support.Here’s what we looked for:Real exposure to the gaming ecosystem: Agencies that work with studios, publishers, platforms, or gaming-adjacent products and understand how the industry operates beyond launches. Ability to support decision-stage marketing: Teams that help brands during evaluation moments, not just awareness spikes or short-term hype. Depth of execution, not just surface-level creativity: Agencies that combine strategy, messaging, and delivery instead of relying on one-off tactics. Consistency across campaigns and clients: Evidence of sustained work, repeat engagements, or long-term partnerships within the space.This approach helped us surface agencies that gaming companies can realistically work with as they grow and mature. |
What to Look for in a Digital Marketing Partner for Gaming
When you’re evaluating a marketing partner, it helps to look beyond polished case studies and launch highlights. Those can be impressive, but they don’t always reflect how well an agency supports real buying decisions.
One useful signal is whether the agency understands how gaming buyers evaluate options. Most buyers come in informed. They compare tools, look for trade-offs, and try to reduce risk. Marketing that only explains features rarely helps at that point.
It’s also worth noticing how comfortable an agency is working outside of launch moments. Many challenges show up after the initial buzz, when positioning feels unclear and sales conversations slow down. Partners who can operate in that middle phase often make the biggest difference.
Finally, good agencies tend to talk about outcomes in terms of clarity and confidence, not just traffic or reach. Those are the things that usually improve conversations and move deals forward over time.
What You Can Start Doing Right Away
Even without an agency, there are a few things gaming companies can work on to improve how buyers experience their brand during evaluation.
- Treat your store page like your primary landing page: Most games lose players before they ever click install or wishlist. Tighten your first five seconds: trailer hook, screenshots that show the core loop, a clear one-line promise, and friction-free calls to action (wishlist, follow, demo). Update tags, categories, and keywords with intent in mind, not just genre labels.
- Build a simple “Why this game” page for search: Players do not just discover games in stores. They Google and ask AI tools what to play next. Create a lightweight page (or hub) that answers high-intent queries your audience actually uses, such as “best cozy crafting games,” “dark fantasy roguelike,” or “games like Hades but slower.” Make it skimmable. Make it specific. Give people reasons to choose you.
- Create one piece of content that makes comparison easy: Players evaluate by contrast. Publish a clear “If you like Mario, you’ll like this because Y” guide, or a short gameplay breakdown that explains pacing, difficulty, and progression. This reduces uncertainty and increases wishlists.
- Turn community questions into conversion assets: Every recurring question in Discord, Reddit, or comments should become a public asset: a short FAQ page, a pinned post, a “new player guide,” a 60-second clip. This is how you build trust at scale without spending on ads.
These steps will not replace a full marketing engine, but they will materially improve the two things most games need early: being found and being chosen. When you are ready to scale beyond quick wins into sustained visibility across stores, search, creators, and AI discovery, that is when a specialist partner can multiply results.
But when growth becomes a priority and stakes are higher, having a partner that’s built specifically around decision-stage content makes a meaningful difference. That’s where an agency like Concurate comes into play.
Why Gaming Companies Turn to Concurate When Growth Gets Serious
As competition increases, most games do not struggle because they lack quality. They struggle because, at the moment players are deciding what to try next, the game is not clearly positioned against the alternatives.
Concurate helps gaming companies take control of those decision moments.
We focus on how games are discovered, compared, and chosen across stores, search, creator content, and emerging AI-driven discovery surfaces.
Instead of chasing short-lived hype, we build organic visibility around high-intent queries and comparison-driven content that reduces uncertainty for players. The kind of content that helps someone move from curiosity to wishlist, install, or purchase with confidence.
We have applied this approach in crowded, high-trust B2B markets where clarity at the evaluation stage shortened decision cycles and compounded inbound demand. In gaming, the same mechanics work even faster. When the right players find your game at the right moment, momentum builds naturally.
If growth is now a priority, Concurate is built for that stage.
Book our calendar to get started.
Frequently Asked Questions
1. Why is it hard for gaming companies to stand out in marketing?
Because discovery in gaming is momentum-driven, not merit-driven. Established titles dominate app stores, storefronts, creator feeds, and recommendation systems, which makes it hard for new or lesser-known games to earn even an initial click. Players rarely browse endlessly. They search, follow what feels proven, and rely on social and algorithmic signals to decide what to try next. If a game does not show up clearly at these discovery moments, it often gets overlooked, regardless of quality.
2. When should a gaming company invest in a marketing agency?
Gaming companies usually consider agencies when growth stalls, launches underperform, or visibility drops despite having a strong product. This often happens when messaging lacks structure. An agency becomes useful when the challenge shifts from doing more marketing to doing the right kind of marketing.
Disclaimer:The information presented in this article is compiled from publicly available sources, including company websites, industry reports, and social media. All trademarks, brand names, and logos mentioned are the property of their respective owners. This article is intended for informational purposes only.
