Strategic SEO drives growth by matching customer intent with the right answers at the right time. Dialpad puts this into action by targeting high-intent keywords like location-specific searches and branded terms, capturing audiences actively looking to engage
In this article, we’ll break down the strategies that make Dialpad’s SEO approach stand out. From high-performing pages to impactful keyword wins and a strong backlink profile, you’ll uncover actionable insights to enhance your own strategy.
Want to see how other companies are leveraging SEO to grow? Don’t miss our 8×8 SEO Analysis – Insights & Stats (2025) for more lessons on scaling through search.
1. Dialpad’s SEO Snapshot
| Total Monthly Traffic | 977K visits |
|---|---|
| Domain Rating (DR) | 82/100 |
| Top Pages | 4,101 |
2. Top Pages Driving Traffic
Observations:
- Non-branded, location-specific keywords (area codes) dominate organic traffic, highlighting the effectiveness of targeting specific local searches.
- Brand-related keywords like “dialpad” drive significant traffic to the homepage.
- Dialpad excels in solution-focused SEO.
3. Winning Keyword Strategy
| Keyword | Position | Volume |
|---|---|---|
| 646 area code | #1 | 210.0K |
| dialpad | #1 | 43.0K |
| 323 area code | #2 | 150.0K |
| 424 area code | #1 | 125.0K |
| 206 area code | #1 | 100.0K |
| 628 area code | #1 | 87.0K |
| 469 area code | #1 | 95.0K |
| 310 area code | #1 | 105.0K |
| 916 area code | #1 | 86.0K |
| 805 area code | #1 | 94.0K |
Keyword Trends:
- Dialpad secures top positions for location-specific queries (e.g., “310 area code,” “805 area code,” “206 area code”).
- High search volumes cluster around practical, location-based keywords, reflecting a target audience searching for local phone number solutions.
4. Backlink Strength
| Metric | Value |
|---|---|
| Total backlinks | 455,267 |
| Referring Domains | 9,282 |
| High-Authority Links | Links from Zapier, HubSpot, and G2. |
Insight:
- Most of the links originate from content, highlighting Dialpad’s strong authority and trust, reinforced by mentions in leading publications.
5. Traffic Breakdown
| Source | Value |
|---|---|
| Organic Search | 107K |
| Paid Search | 621 |
6. Technical SEO Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2s (Good)
Cumulative Layout Shift (CLS): 0.08(Good)
Interaction to Next Paint (INP): 88ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Fully optimized.
7. Paid Search Insights
Top Keywords Dialpad Service is running Ads on:
1.) “dialpad”
2.) “aircall”
3.) “phone system”
4.) “cloud phone system”
5.) “online phone service”
6.) “phone call app”
7.) “phone systems”
8.) “office telephone system”
9.) “call center cloud”
10.) “dialpad reviews”
Before We go
Dialpad’s SEO success underscores the importance of precision—owning high-intent keywords and building authority to drive measurable results.
At Concurate, we take content strategies like these a step further. We create expert-driven, deeply-researched content that doesn’t just attract traffic but builds trust and converts engagement into tangible business outcomes.
By turning complex ideas into compelling narratives, we help businesses position themselves as industry leaders.
Ready to transform your content into a trusted growth engine? Let’s work together to make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
