On January 20, 2025, DeepSeek AI launched—and the tech world felt it. Built in China for under $6 million, it’s going head-to-head with giants like OpenAI, which has spent hundreds of millions refining its models.

That price gap raised a big question: Are we overpaying for AI?

The market reaction was instant. Stocks wobbled, debates flared, and DeepSeek AI made a bold entrance with its open-source edge. But hype is one thing—real-world performance is another.

So, we asked 10 SaaS experts: “Have you tried DeepSeek AI? What use case did you test? What impressed you? And where could it be better?”

Here’s some of the DeepSeek AI use cases they shared:

• Automating customer support responses
• Automating Python scripts in SaaS workflows
• Analyzing legal documents fast
• Creating SEO-friendly content
• Automating competitor analysis
• Comparing DeepSeek AI to ChatGPT
• Enhancing digital PR strategies
• Conducting market research for SaaS
• Analyzing customer behavior and lead scoring
• Generating video script ideas

Now, let’s break down each to understand better.

Automate Customer Support Responses

I tested DeepSeek AI for automating customer support responses in my SaaS business. The natural language processing was impressive—quick, context-aware replies that reduced manual workload. The fine-tuning options also stood out, allowing customization for our industry-specific needs. However, I found the training process a bit complex, requiring more documentation or a simpler onboarding flow. If they improve ease of customization, it could be a game-changer.

Bram Louwers, Director, BrainManager

Automate Python Scripts in SaaS Workflow

Yes, I have tried DeepSeek to automate Python scripts in a SaaS workflow. I needed a solution to clean and structure customer data from CSVs before injecting it into the database. DeepSeek handled the task quickly. The generated code was functional and efficient, and it even caught edge cases like missing values. It also structured queries well, reducing the risk of database errors.

What stood out? Speed and logical structuring. However, the output lacked inline comments, making debugging harder for junior developers. It assumes a high level of coding knowledge, which isn’t ideal for every team. If DeepSeek improved contextual explanations in its generated code, it could bridge the gap for less experienced devs. Overall, it’s powerful but best suited for those comfortable refining AI-generated logic.

Dhari Alabdulhadi, CTO and Founder, Ubuy Netherlands

Analyze Legal Documents Rapidly

I recently explored DeepSeek AI in a project with a law firm where we needed to analyze vast amounts of legal documents rapidly. What impressed me most was DeepSeek’s ability to sift through volumes of unstructured data, pinpointing critical insights in minutes. This capability significantly cut down our document review time by 65%, streamlining legal case preparations.

Our consultancy at Profit Leap has thrived on combining AI with strategic foresight, similar to my experience in medicine where diagnosis precision is key. We leveraged DeepSeek AI as part of a broader data analysis toolkit, revealing patterns and improving client outcomes. However, a major improvement could be refining its natural language query handling to make it more intuitive for non-technical users, boosting accessibility and efficiency.

Redirecting small business focus from raw data collection to meaningful insight extraction has always been our aim. With DeepSeek AI, the advanced analytics reinforced our core mission, driving innovation in data utilization. The success with the law firm case supports my belief in blending AI with strategic planning to foster exponential growth and operational excellence across various sectors.

Victor Santoro, Founder & CEO, Profit Leap

Create SEO-Friendly Content

I’ve tested DeepSeek AI for creating SEO-friendly content for our SaaS business and found it to be highly effective for generating structured, research-heavy drafts. Its ability to pull in data-driven insights and organize content efficiently was impressive, especially for technical topics where factual accuracy is critical.

However, after testing its outputs in NeuronWriter, I noticed that while the content ranks well for keywords, it often requires refinement to improve readability and engagement. The tone can feel rigid, which makes it less suited for content aimed at converting users or showcasing brand personality.

For our use case, I found DeepSeek particularly valuable for creating initial drafts of resource pages or in-depth technical articles. To maximize its potential, we paired it with tools like ChatGPT and human-editing for polishing tone and ensuring the content resonates with the target audience. While it excels in structure and data, improvements in natural language flow and adaptability for persuasive writing would make it even more powerful.

Blake Smith, Founder & SEO Consultant, Blake Smith Consulting

Automate Competitor Analysis

While we’re not a SaaS business, we rely on AI tools like DeepSeek for content generation, data extraction, and marketing automation. Testing new AI solutions is part of how we stay efficient, and DeepSeek has been an interesting addition to our tech stack.

One of the most useful applications was automating competitor analysis. Instead of manually reviewing industry reports and social media trends, we used DeepSeek to scan and summarize key insights from multiple sources. It provided structured comparisons, highlighting pricing models, customer sentiment, and emerging trends. This saved hours of research time and gave us a clearer market overview.

What impressed me most was its ability to process large datasets with precision. While other AI tools generate great content, DeepSeek’s structured outputs made it ideal for digesting raw information and turning it into actionable insights. For example, we used it to extract common themes from hundreds of customer reviews, which helped refine our messaging.

The main drawback? It lacks adaptability in conversational tasks and struggles with creative, engaging content. When writing marketing copy or blog posts, it felt too rigid and data-heavy. ChatGPT still outperforms it in creating natural, audience-friendly content.

Tracie Crites, Chief Marketing Officer, HEAVY Equipment Appraisal

Evaluate DeepSeek AI Against ChatGPT

We thought about creating an all-model AI suite that has ChatGPT, Claude, Google Gemini, and potentially even DeepSeek. We tried everything out but found DeepSeek to be comparable to ChatGPT. And further, we had privacy concerns about DeepSeek AI being controlled by a Chinese company that has different data retention policies than American and European companies do.

Devan Leos, co-founder & CCO, Undetectable AI

Enhance Digital PR Strategies

I’ve explored DeepSeek AI in the context of enhancing our digital PR strategies by leveraging AI-driven insights to identify emerging media trends and optimize content accordingly. One of the most impressive aspects was its ability to predict content performance by analyzing engagement patterns, which helped us fine-tune our PR campaigns and achieve a 25% increase in media coverage. A specific use case involved integrating DeepSeek AI’s analytics to tailor content for specific demographics, leading to a more personalized outreach approach that improved audience engagement metrics by 30%. Its adaptive learning capabilities allowed us to stay ahead of industry shifts, proving invaluable in rapidly evolving markets. However, one area of improvement could be in enhancing data integration capabilities. While the tool excels at analysis, expanding its compatibility with diverse data sources could offer a more comprehensive view, particularly for complex campaigns requiring multifaceted data inputs.

Clayton Johnson TCM, Owner, Twin City Marketing

Conduct Market Research in SaaS

Yes, we tested it for market research in SaaS. What impressed us was its ability to pull niche insights from scattered sources, things you wouldn’t find easily on Google.

For example, when we were researching salary benchmarks for technical roles, DeepSeek found hidden job postings and salary discussions on obscure forums that typical tools miss. That’s powerful.

What could be better? Speed. Sometimes it lags when querying large datasets. Also, its interface isn’t as intuitive as ChatGPT, so there’s a learning curve.

Abhishek Shah, Founder, Testlify

Analyze Customer Behavior and Lead Scoring

Yes, I’ve had the opportunity to try DeepSeek AI for our SaaS business, specifically exploring its potential in customer behavior analysis and lead scoring. The use case involved leveraging DeepSeek AI to analyze user engagement patterns on our platform and identify high-potential leads based on their activity and intent. 

What impressed me most was its ability to provide actionable insights in real-time, allowing us to prioritize leads more effectively. For instance, we used the AI-driven insights to personalize onboarding experiences for users flagged as high-value, which led to a 15% increase in trial-to-paid conversions within a month. 

One area for improvement, however, could be the integration options. While the platform worked seamlessly with major CRMs, adding more niche integrations or simplifying API setup would enhance its usability for smaller teams or those with custom tech stacks. 

Overall, DeepSeek AI offers incredible value for SaaS businesses looking to optimize lead management and improve customer experiences.

Nikita Sherbina, Co-Founder & CEO, AIScreen

Generate Video Script Ideas

I tried DeepSeek AI for video script ideas while working on a SaaS project. I needed a tool that could churn out lively, on-point video content in a short time. The suggestions I got felt off and required extra tweaking. I switched to Claude because it gave me clear, quick outputs that matched my style and saved me extra hassle. I recommend testing out different options until you find what fits best. My experience with Claude has shown that it produces better video scripts without the extra steps. Stick with what feels natural for your process. Trust your gut and pick a tool that keeps your work simple and effective.

Natalia Lavrenenko, UGC manager/Marketing manager, Rathly

Before We Wrap Up

AI is a powerful assistant, but it’s just that—an assistant. The real magic? That comes from the human behind the wheel. Whether it’s content creation, strategy, or decision-making, instinct, experience, and judgment make all the difference.

At Concurate, we don’t believe in letting tools take the lead. We use them to amplify ideas, not replace them. Because knowing what to say, how to say it, and why it matters isn’t something AI can figure out—it takes real expertise.

That’s why the best companies don’t just rely on AI. They rely on the right people. If you want content that’s smart, strategic, and actually moves the needle, let’s talk. Book a call with Concurate and let’s make your content work as hard as your product does.